Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Why Use Video Marketing? Put Your Videos to Work Create, host, manage, and share your videos.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Contents 1.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 3.4 HubSpot: The Event Invitation 6.3 They’re like big flashing signs pointing viewers to your website or landing pages.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

NOVEMBER 15, 2018

Whether it’s Outlook, HubSpot, SalesLoft, or something else, we all know, if it’s not straightforward, they may be slower to adapt. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Trends 132

Trends Video Marketing B2B Webinar Metrics 132

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. HubSpot Webinars 7.3 Webinars rank among the most useful content formats. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. HubSpot Webinars 7.3 Webinars rank among the most useful content formats. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. We create videos for our landing pages. Video has really always been a part of my life.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

FEBRUARY 4, 2016

More than just a smart idea, adding video to your event landing page can boost on-page conversions by up to 80%. Plus, you really want viewers to end up on your reg page anyway! So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally.

Video Marketing 50

Video Marketing Paid Search Agency Opt-out Click Rate 50

Vidyard

JULY 29, 2014

But that’s no reason not to ask for it, especially if online video is becoming an increasingly important part of your content mix. Here are some tips to make sure you’re getting a Marketing Automation Platform that will not only fit your current video marketing needs, but also scale as you produce more and more amazing content.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

MAY 6, 2015

Pre-Event: Asking the Right Questions And Sharing the Right Content One of the things that makes webinars so useful is that your attendees are generally required to sign up in advance, giving you a great opportunity to collect contact information and other relevant details. Be ready with follow-up content. Go Beyond Demographic Basics.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. The second area — which I think which ties nicely into Vidyard — is content.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

JANUARY 21, 2013

You can definitely use Brand Watermarking to create a permanent branded logo, but you don’t need to have your logo all over your video content (i.e. Remember, there are 2 important variables here: relevancy of audience and quality of content. Avoid using the same script and content.

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

JULY 31, 2020

Chances are, your business is using landing pages to do it. That’s where video landing pages come in. Contents 1. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Determine the Goal of Your Landing Page 3.2

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Vidyard

JUNE 20, 2019

From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. “How-to” searches are among the most popular on YouTube, making educational content a strategic opportunity in this space. Some of them probably aren’t even marketing hats.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Vidyard

JANUARY 6, 2022

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Content Marketing Statistics 2.11 Include CTAs to Relevant Content in the Description 5.2 Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

SEPTEMBER 24, 2019

If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world. Contents 1. To do that, you need a video hosting service. What is Video Hosting? Why Do You Need Video Hosting?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

JUNE 20, 2019

From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you. How-to” searches are among the most popular on YouTube , making educational content a strategic opportunity in this space. Make the most of the platform by understanding how YouTube content fits into the buyers’ journey.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. Landing Pages 1.3 You’ve got a strategy, you’ve made some videos, now what?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Landing Pages 1.3 Here are some of the best places to let your video content live. You’ve got a strategy, you’ve made some videos, now what?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

MARCH 16, 2017

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). Optimizing Video Content. Engaging Viewers.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

FEBRUARY 16, 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Ranking 62

Vidyard

JUNE 6, 2019

With the premium version, Vidyard GoVideo for teams , users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more. Media Contact: Sandy Pell, Head of Corporate Communications.

Work Management 65

Work Management Video Marketing Marketing Management Personalization 65

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Ranking 54

Vidyard

JULY 21, 2017

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. Building a CTA can be as simple as prompting viewers to download a supporting piece of content or as strategic as including a contact form at the end of a video.

Email Marketing 50

Email Marketing Video Marketing Campaigns Top of Funnel 50

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Ranking 50

Vidyard

JUNE 6, 2019

” With the premium version, Vidyard GoVideo for teams , users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more. Media Contact: Sandy Pell, Head of Corporate Communications.

Work Management 51

Work Management Video Marketing Marketing Management Personalization 51

Vidyard

JUNE 6, 2019

” With the premium version, Vidyard GoVideo for teams , users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more. Media Contact: Sandy Pell, Head of Corporate Communications.

Work Management 50

Work Management Video Marketing Marketing Management Personalization 50

Vidyard

SEPTEMBER 14, 2020

There are a few simple things you can do to ensure your messages land successfully. Contents 1. Then, when they click, they go to the video (or, more commonly, the page it’s hosted on) to watch. Wondering just how to use video in email marketing? Don’t worry, boosting your sends with video is easier than you might think.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

FEBRUARY 2, 2021

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Content Marketing Statistics 2.11 Include CTAs to Relevant Content in the Description 5.2 Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

MAY 1, 2020

Social media marketing isn’t just a dumping ground for your existing video content. Contents 1. Videos are social media users’ favorite type of content to see from brands. When you plan video content for YouTube, prepare for it to be discovered by users trying to solve a particular problem. YouTube Video 2.2 Sign Up Free.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

MAY 13, 2020

Contents 1. You should have a video platform to keep everything organized, but use YouTube to promote your video content. They’re the workhorse of YouTube—the atomic pieces of content that help you get found, attract an audience, and show up in Google searches. Create content based on YouTube keywords. 5 Top Tips 3.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158