[Content, Hubspot] The Internet Had a Busy Week. Here's What You Missed.
    Not only was this move rumored to cause a high degree of contention among Uber’s executive leadership, but it would also result in some major litigation down the line. When advertisers create targeted content, they're able to do so by including interests in the criteria. Yesterday, Google put some promotional content into the universe that hints at an October 4th debut of the Pixel 2. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.
  • ENGAGIO  |  MONDAY, AUGUST 21, 2017
    [Content, Hubspot] How to Find the Right Level of Personalization in ABM
    Programs that win include personalized emails, reports and content that use everything you know about the company to prove you understand their most pressing challenges and needs. Register for the ABM Grand Slam webinar Content Rule Everything Around Me with Engagio and LookBook on Thursday, Aug. For an account expansion play, a great piece of content might be a case study showing how another division or group within the same company is using your solution.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Content, Hubspot] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. Check out how Sam Mallikarjunan , Executive Strategist at HubSpot, uses his background photo: 3) Add a ProFinder Badge to your profile. Now that you've optimized your LinkedIn profile, use it -- and LinkedIn Jobs -- to help you land a fabulous new position.
    [Content, Hubspot] What Is a Maturity Assessment? And How to Make One in 5 Steps
    Maturity assessments can be big contributors for middle-funnel content – a vital lead scoring opportunity that can help the sales department better prioritize leads to follow up with. . Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. . The results page is unique to the participant based on their answers, and shouldn’t be a one-size-fits all.
    [Content, Hubspot] How to Make Your Google AdWords Ads More Impactful Without Spending More
    A Google AdWords ad extension is piece of additional content that expands your ads with additional information. While most extensions require a little bit of setup, the additional work is worth it because in general you will see an improvement in the ads' performance with respect to clicks, cost per click (CPC), page position, and ad rank. They are appended to your ad and can offer additional pages on your site where the reader can find more or different information.
    [Content, Hubspot] Search Has Changed. Here’s How Your Content Needs to Evolve.
    When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers.
  • HUBSPOT  |  MONDAY, AUGUST 14, 2017
    [Content, Hubspot] Why the "Pivot to Video" Is Misguided
    When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it.
    [Content, Hubspot] Video & Marketing Automation: One Marketer’s Tale
    more time on pages with video than without. Including video in a landing page can increase conversion by 86%. Marketing automation is all about creating hyper-personalized conversations, and video content can be a big part of those conversations. Here, I had no easy landing. Using the SharpSpring landing page designer , we created a series of landing pages, each dedicated to one of the videos. “We need more video.” – CEO.
    [Content, Hubspot] How to Build an Account-Based Marketing Technology Stack
    Engage accounts with highly targeted content, offers, and outreach on the right channels. For example, you could search for accounts with 1,000-2,500 employees, in the IT industry, that are using HubSpot’s marketing automation tool. Content. You probably already have tools that can be repurposed for your ABM efforts, such as your CRM, marketing automation platform, webinar platform, and content marketing technology. Do You Need to Invest in New Technology to Do ABM?
    [Content, Hubspot] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    Ramping up with interactive content. . Demand gen typically gives away content freely in order to drive awareness. Lead gen typically places content behind a “gate” to motivate form submissions (Think: “Want this awesome asset? Marketbridge tells us that 76% of B2B buyers now prefer to receive content unique to their buying stage. . 77% of survey respondents confirm that content targeted to their role would be more valuable. Deliver valuable content.
    [Content, Hubspot] 3 thoughts on Marketo’s domain outage this week
    This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences. In contrast, one of the classier responses I saw was from Tim Merrill , a product designer at HubSpot, who tweeted this: “There but by the grace of god.” This was a rough week for the folks at Marketo.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Content, Hubspot] The Future of Social Media Is Here: These Are the Trends You Need to Know
    We know this because it’s something our own marketing team has gone through here at HubSpot. The idea was to gain enough likes and followers so that you had a reliable distribution channel for your content. They should know how those networks work and be able to create the content that does best in those channels. They’ve made it hard for marketers to drive people from their app to a landing page without an ad. No landing pages, no emails.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Content, Hubspot] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    One of Instagram's biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages. 4) Facebook is rolling out custom audiences based on interaction with Instagram Business pages. Then, advertisers can target users -- and curate ad content -- accordingly.
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Content, Hubspot] The New Type of Landing Page That Increased Our Contacts by 69%
    If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. In Part I, we hypothesized that by partially gating the content on our newly-created HTML offer pages, we could provide a better user experience and still generate leads from it. Standing landing page/form. Can Google crawl and index that hidden content?”.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Content, Hubspot] 28 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. 28 Visual and Innovative Examples of B2B Interactive Content. . HubSpot ROI Calculator. HubSpot.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Content, Hubspot] What Happens When You Make Gated Content Free?
    But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. We might have been optimizing the landing pages for search, but we weren’t doing the same for the juicy, valuable, in-depth content inside the offer itself. Content Daily
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Content, Hubspot] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    HubSpot has already done a bit of helpful research that details the average cost of a lead by industry. Again per Hubspot, calculating customer value is outwardly simple. Converting Leads with Your Site and Landing Pages. In one example, research shows that websites with up to 40 landing pages generate 7 times more leads than sites with just 1-5.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Content, Hubspot] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Luckily, our research has shown that audiences still want to read blog and news content. But the fact remains: People want more video content, too. I asked HubSpot Multimedia Content Strategist Megan Conley what she recommends for marketers just starting out, and she noted the importance of allotting resources to make your first marketing video as comprehensive as it can be. Follow HubSpot on Instagram or Snapchat to check out our latest stories.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Content, Hubspot] How to Do ABM Without Selling Your Soul
    At HubSpot, people ask us all the time: "Will social media work for my business?" If you're not providing them with quality content that their mom, friend, or coworker could have sent them , you're just another brand in the crowd. Then "land and expand" into other parts of the business using similar tactics. It demonstrates the land and expand practice of branching off of a colleague of mine's interest. Create valuable content for those personas.
    [Content, Hubspot] Get Out of the Spam Folder and Into the Inbox
    It’s important to note that it’s the ISPs – not marketing automation platforms like SharpSpring or HubSpot , or Email Service Providers (ESPs) like Gmail or Outlook – that ultimately dictate which messages will be delivered to the inbox. yourcompany.com”), and they use key performance metrics – hard bounces, soft bounces, engagement rates, spam complaints, and more – from your past email sends to determine whether your next email will land in the inbox or the junk box.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Content, Hubspot] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? However, the content types listed above were most popular. .
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Content, Hubspot] Should Writers Fear the Rise of Video?
    In late 2015, a Gartner report predicting that 20% of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. High profile advocates of writing rushed to the medium's defense soon after, but it didn't curb the worry: HubSpot's recent State of Inbound 2017 report indicated that many marketers who earn a living from writing and editing are afraid their careers will "diminish more and more with [the rise of] video.".
    [Content, Hubspot] Learn How To Use Quora Ads for B2B User Acquisition
    But what’s cool about being able to drill and kind of do a little bit of doodle in terms of finding about the topic is that, if you were just to go into your own core account right now and look at the topic Software Engineering, you can see the content that people are actually engaging with, questions that people are asking, who’s answering those questions. Like does that mean they liked the page or followed someone that had that interest? Marketo, Hubspot, things of that nature.
  • HUBSPOT  |  THURSDAY, JUNE 29, 2017
    [Content, Hubspot] Is Facebook Messenger the New Email? 3 Experiments to Find Out
    1: Using Facebook Messenger as a Content Delivery Channel. Our demand gen team sends out emails on a regular basis featuring new content offers our audience might be interested in. These content offers are typically gated behind a lead form. After completing the form, the prospect is able to access the content immediately, and we also send an email with a PDF copy attached for easy reference later on. When someone clicks, they are taken to a landing page with a form.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Content, Hubspot] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. We went back to focusing on our other digital marketing strategies, like creating organic content, while our CPAs gradually rose. We were confident in our ad creative and landing page conversion rates, but forgot the importance of audience profiling.
  • HUBSPOT  |  WEDNESDAY, JUNE 21, 2017
    [Content, Hubspot] The Simple Test That Doubled Leads in One Week
    We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. Because the offer closely aligns with what brought the visitor to your blog post in the first place -- an interest in learning about commercial cooling systems -- it’s natural for visitors to want to consume this additional content and convert on a lead form. Conversion rate of offer landing page.
  • HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Content, Hubspot] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    The site receives 159 million page views per month, and has more than 70 million users. As content marketers it is our duty to provide our content consumers with what to do next. If someone is going to take the time to read, watch or listen to our content we owe them the next step. Meaning – if someone clicked on any link to our website on social media this was the percentage of people that converted on a landing page.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Content, Hubspot] 5 Types of Marketing Automation for Businesses to Consider
    As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. Download our free Checklist for Crafting the Perfect Landing Page to Generate B2B Leads today!
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Content, Hubspot] The Best of B2B Marketing Content: 9 Examples
    Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Content, Hubspot] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. For more context, here's a look at some of the raw responses we got: "Content is good, just send it less often.". "I 3) Subscribers didn't always feel that the content was relevant to them. To keep people coming back for more, we needed to create a more tailored content experience.
    [Content, Hubspot] Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
    If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. Instagram allows brands to attach to links and landing pages to their Stories. Instagram Stories are an addition to an existing photo and video-sharing platform -- Snapchat is only about ephemeral content-sharing. That's what Ben and Jerry's found out when it started creating content on Instagram Stories.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Content, Hubspot] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Why aren’t we all using interactive content? . Landing Pages.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Content, Hubspot] How to Host an Instagram Takeover in 7 Easy Steps
    Instagram takeovers involve a person or brand posting on your Instagram channel to give followers a peek at new and unique content from another perspective. Instagram takeovers consist of one user taking over another Instagram account temporarily and sharing original content with their audience. The host can bring valuable new content to their followers without having to create it themselves, and the guest is able to reach an entirely new audience by posting on another account.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Content, Hubspot] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    Clearly, marketers are struggling with producing enough demand for their content. With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content -- the type of content people would pay for?
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Content, Hubspot] The 28 Best Miscellaneous Online Tools for Marketers
    Publishers get moderation and analytics plus a way to monetize comments on their content. Sample review: “For content marketers who still use direct mail marketing as a part of their promotional strategy, there’s Postcardly. ” — HubSpot. Showcase reviews: HubSpot. Rotate and zoon PDF pages, select and copy text, add text and shaps, create links, encrypt PDF contents, design and complete forms. A yellow highlighter pen for web pages.
  • EXO B2B  |  TUESDAY, MAY 2, 2017
    [Content, Hubspot] Emails: still vital for your marketing strategy!
    According to Hubspot, 59% of B2B marketers cite e-mail as the most effective channel for generating revenue. The rule for e-mail content is to make short and concise. Any given email must therefore direct the reader to your site, ideally towards a landing page that will allow your target to interact with your business. To ensure its effectiveness, companies must fully integrate it into their content strategy.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Content, Hubspot] 58 Best Marketing Tools to Build Your Strategy in 2017
    As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life.
  • NUSPARK  |  SATURDAY, APRIL 29, 2017
    [Content, Hubspot] How to Implement an Account-Based Marketing Program in Your Firm
    While inbound marketing is occupied mainly with attracting prospects to your offering, ABM emphasizes focusing on qualified business prospects , according to HubSpot. Relevance and real-time personalization are key to account-based marketing and 77 percent of B2B marketers agree, according to the Direct Marketing Association’s Real-Time Marketing Insights Study : Conduct an audit of your existing content and map them against your knowledge of the buyer’s journey.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Content, Hubspot] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    Once you've built your buyer personas, you can start creating content and getting in front of your target customers in the places they spend time online and with the messages that they care about. Many people find out about HubSpot because of our blog posts. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database, like HubSpot's free lead generation tool ? Prioritize the most popular pages on your website first.
    [Content, Hubspot] The 16 Best Sites for Free Stock Photos and Videos
    There are lots of great reasons to include images with your blog posts and other marketing content. Can’t find an image that’s quite right to accompany your content on its own? More than 100 million images and other content–photos, vectors, illustrations, icons, video clips, and music tracks. All content is royalty-free but must be purchased; plans start at $29 per month. No-cost registration provides limited free content each week. HubSpot.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Content, Hubspot] 24 Growth Hacks to Try Today
    What’s something I can try today , for example, with content that I already have? That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. 1) Repurpose blog content. You may have heard that multimedia content is quite popular these days -- in fact, marketers who use video grow revenue 49% faster than non-video users. 2) Build social sharing links directly into content.
    [Content, Hubspot] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Table of Contents. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. Digital Agency Day , hosted by HubSpot and Unbounce.
    [Content, Hubspot] The 15 Best Screencasting and Online Presentation Tools
    Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Sample review: “Make your content stand out with animated screencasts. Showcase reviews: BuzzBlogger, HubSpot (Animated). Just click the links on your page and type in the instructions for each link. ” — HubSpot (Animated). Showcase reviews: HubSpot (Animated).
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Content, Hubspot] 15 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. 15 Visual and Innovative Examples of B2B Interactive Content. . Vidyard example 2: Animated landing page. . .
    [Content, Hubspot] The Beginner's Guide to Conversion Rate Optimization (CRO)
    We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts. 3) Run tests on your landing pages.
    [Content, Hubspot] The 15 Best Audio and Video Editing Tools
    Visual and video content will become increasing important.” Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot, RazorSocial (Video). A free tool that calculates the time it will take a professional to read your script based on number of words; copy-and-paste the script; or the number of pages, lines, and average words per line. HubSpot.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Content, Hubspot] 5 Ways to Build a Highly-Engaged Email List
    According to HubSpot , your email list degrades approximately 22.5% Email signup forms can (and should) be optimized on every page of your website. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Include a link to your landing page or blog that leads them to sign up and provide their email address. Create Valuable Content.
    [Content, Hubspot] The 23 Best Free Google Chrome Extensions for Digital Marketers
    That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser. Search social content, share directly from any page, highlight any text and automatically compose a message to share, search location relevant social shares, and share images and video. You can analyze the page and inspect a palette of its colors. ” — HubSpot. Showcase reviews: HubSpot. HubSpot.
    [Content, Hubspot] The 17 Best Social Media Management Tools
    Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active. Edgar though takes scheduling a step forward by enabling the system to choose what content to share (with your help).”
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Content, Hubspot] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. Content Planner. Making Pages More Compelling.
    [Content, Hubspot] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Content, Hubspot] How Redesigning HubSpot.com Doubled Conversion Rates
    Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. This meant our conversion flow would be fundamentally changing -- not just for US customers, but for every HubSpot user around the globe. We also started to look at our user journeys in HubSpot. Content and Copy.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Content, Hubspot] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. CRM software like Salesforce or HubSpot. Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. Interactive content. .
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Content, Hubspot] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). Optimizing Video Content.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Hubspot] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content. Use an image with overlaid text to better communicate the content within the video.
    [Content, Hubspot] Should You Hire a Ghostwriter?
    This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. For one, you may never have worked with ghostwritten content before, and might be uncertain of its efficacy. For another, you may be unclear on the rules of producing ghostwritten content and attributing it to a different source.
    [Content, Hubspot] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Video Content Is Taking Over. Some pundits predict that within just a couple of years, 80 percent of online content will be video. In a 2016 HubSpot survey, users said their overall content consumption was up. What was the content they consumed most thoroughly ? Landing page videos are proving a captivating way to hold tight to a potential customer right at the site door. I won’t do it. I won’t watch that cat-riding-a-tricycle video.
    [Content, Hubspot] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Optimization : You’re always looking for ways to improve your video content so how will this VP help you do that?
    [Content, Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Increase conversions on one landing page by >5% and find statistically significant results. And tying a metric to your experiment -- in this case, increasing conversions by greater than 5% on one landing page -- is what makes it actionable. Source: HubSpot Academy.
    [Content, Hubspot] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.
    [Content, Hubspot] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.
    [Content, Hubspot] 5 Insane Advantages of an Inbound Website Redesign
    Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel. Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads.
    [Content, Hubspot] Fonts & Feelings: Does Typography Connote Emotions?
    You see, visual elements are just as important as the words on a web page or blog post. In this post, we’ll explore how fonts can influence reader emotion and how marketers can use this information in their content. Different uses of each font were evaluated in the survey, such as emails, letters, spreadsheets, web pages, headlines, and news articles. The semantic memory associated with fonts also influences how readers feel about the fonts and the content they’re reading.
    [Content, Hubspot] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Frequency (Do they consistently publish great content?). Content Marketing Institute. Contently.
    [Content, Hubspot] How SMBs can get more leads through marketing automation
    There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Content : if you have a blog and like to send out emails with your most recent content, it could really improve your open and click rate if you send emails based on their preferred content. Hubspot.
    [Content, Hubspot] 5 Disruptions to Marketing, Part 4: Digital Everything
    A landing page. As a former landing page conversion optimization geek, I fully appreciate how deep each of those different rabbit holes can go. But they were all just web pages , with tremendous commonality in their function and design — on their front-end, they’re all simply HTML, CSS, and Javascript that render in a commoditized web browser. connected TVs with an explosion of OTT content and services.
    [Content, Hubspot] 28 of the Best Chrome Extensions for SEO, Productivity & More
    We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. BuzzSumo provides insight into how content is performing. When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. This tool provides an easy way to see how much engagement your content is generating. Content Sourcing. 12) HubSpot Collect.
    [Content, Hubspot] 7 Marketing Automation Mistakes You Can't Afford to Make
    In other words, marketers are creating and automating various types of content with the goal of actively attracting, qualifying, and moving prospects through the sales funnel towards a purchase. The Problem: You’ve purchased and started using marketing automation software, but you don’t have a strong content strategy in place yet. Write blog posts , create content offers , calls-to-action , and landing pages , and optimize your website so it will rank well in organic search.
    [Content, Hubspot] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. AMP enables content to load near-instantaneously by removing JavaScript from the page.
    [Content, Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Need help getting started with content ideas? Is landing page conversion lower than expected? . If conversion is low on your landing page, take a look at your form. Here are some top KPIs HubSpot recommends.
    [Content, Hubspot] 5 Ways To Boost Conversions On Your B2B Landing Page
    Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Humanize Your Page.
    [Content, Hubspot] The Anatomy of a Lead-Generating Website
    Are you creating custom landing pages for every single campaign that you run? The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. If you're a HubSpot customer, you can create forms right in HubSpot and either add them to your webpages or embed them elsewhere. 3) Primary and secondary calls-to-action on every page.
    [Content, Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Need help getting started with content ideas? Is landing page conversion lower than expected? . If conversion is low on your landing page, take a look at your form. Here are some top KPIs HubSpot recommends.
    [Content, Hubspot] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Uberflip: A Content Marketing Christmas Carol. Content loading
    [Content, Hubspot] 3 Core Sales Support Services Your Agency Needs To Offer
    Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. If you're looking for a free CRM to get clients started, you can try out HubSpot's free CRM here. Imagine a world where a marketer creates a landing page on Monday. On Tuesday morning, a sales rep walks into work with four calls already booked on their calendar from prospects who viewed that landing page.
    [Content, Hubspot] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content? HubSpot’s Marketing Blog. Content Marketing Blogs. Content Marketing Institute (CMI).
    [Content, Hubspot] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content? HubSpot’s Marketing Blog. Content Marketing Blogs. Content Marketing Institute (CMI).
    [Content, Hubspot] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    1) Content Marketing. Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. A key advantage of content marketing is that it has a compounding return , meaning that just like a smart investment, it increases in value over time. It’s for this reason we think of content as an asset that businesses own, whereas online advertising is rented. Looking for content marketing inspiration?
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Content, Hubspot] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. But content without structure would be chaos. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: HubSpot COS.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Content, Hubspot] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield.
    [Content, Hubspot] 5 Brands That Make Original Research Look like an Art Form
    In the world of content marketing, however, original data is more than just brand storytelling’s response to that “nine out of 10 dentists agree” trope. Research, in terms of content strategy , is about delving into an industry-specific issue or problem and offering insight or solutions. In addition to its role serving as an element of powerful storytelling, research also allows brands to create content that’s insightful and shareable. Hubspot.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Hubspot] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
    [Content, Hubspot] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. Guest post by Andy Beohar.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Hubspot] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”. Call it what it is: a “Content Marketing Specialist.” If you’re in the B2B space with clients all over the world, for instance, add a few more adjectives: “Global B2B Content Marketing Specialist.".
    [Content, Hubspot] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Is the Content Really Failing? 6) Consolidate content.
    [Content, Hubspot] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. Then, we set off developing content and campaigns around them. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Many of Client A 's offers convert well, but this landing page was especially high. Your content might hit the mark, or it might not.
    [Content, Hubspot] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. If you want to bring in new members and keep them active and inspired, delighted members who donate, volunteer, and spread the good word – your organization needs to align its marketing strategies and tactics to HubSpot's custom inbound methodology. In this inbound step, you want to offer some premium content that they can't resist.
    [Content, Hubspot] A Brief History of Online Advertising
    Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. The banner ad concept blew up as a way for websites to keep their content ungated and free for users, and it wasn't long before other companies -- such as Time Inc.
    [Content, Hubspot] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 times more visitors and 3 times as many leads per month after using HubSpot for a year. That's why inbound marketing is all about building trust and authority with people through content.
    [Content, Hubspot] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Content Evaluation.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Content, Hubspot] How to Live Stream Successfully: A Preparation Checklist for Marketers
    Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. It won’t stream directly onto my YouTube page. It’s also where you’ll get that link to keep behind the form on your landing page.
    [Content, Hubspot] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    And now, pages with mobile pop-ups -- or what Google is calling “interstitials” -- probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017. Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Content, Hubspot] How to Become a Respected Influencer in Your Industry [New Ebook]
    If you're focused on landing page conversions, Oli Gardner may be at the top of your list of people to watch. Learn how to build your influencer strategy with the help of our brand new ebook How to Become an Influencer in Your Industry , co-authored by HubSpot and LinkedIn with a foreword from well-known industry influencer Jeff Bullas. Learn how to identify your audience and establish your brand through content and promotion.
    [Content, Hubspot] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook. Unfortunately, simply Liking a status update, photo, or video on your Page doesn't make someone a lead. 1) Post landing pages for offers directly to Facebook.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Hubspot] 18 Tips for Planning a Flawless New Product Launch
    At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. At HubSpot, we release products to a group of folks -- our beta testers -- that have opted-in to give us feedback in exchange for early access.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Hubspot] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better. At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future. We didn’t need to invest in the creation of new content. Just check out this HubSpot ROI Report.
    [Content, Hubspot] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. It's unfortunate when a candidate has a good resume or cover letter, but don't proofread and put in the wrong company information," says Emily MacIntyre , Senior Marketing Recruiter here at HubSpot. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot.
    [Content, Hubspot] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The buttons can be downloaded as CSS code or as PNG images that are ready to be implemented directly on the landing page. Content Marketing Tools. HubSpot Sidekick.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Hubspot] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. A thank-you page (i.e., the page's header.
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