[Content, Hubspot] The 28 Best Miscellaneous Online Tools for Marketers
    Publishers get moderation and analytics plus a way to monetize comments on their content. Sample review: “For content marketers who still use direct mail marketing as a part of their promotional strategy, there’s Postcardly. ” — HubSpot. Showcase reviews: HubSpot. Rotate and zoon PDF pages, select and copy text, add text and shaps, create links, encrypt PDF contents, design and complete forms. A yellow highlighter pen for web pages.
  • EXO B2B  |  TUESDAY, MAY 2, 2017
    [Content, Hubspot] Emails: still vital for your marketing strategy!
    According to Hubspot, 59% of B2B marketers cite e-mail as the most effective channel for generating revenue. The rule for e-mail content is to make short and concise. Any given email must therefore direct the reader to your site, ideally towards a landing page that will allow your target to interact with your business. To ensure its effectiveness, companies must fully integrate it into their content strategy.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Content, Hubspot] 58 Best Marketing Tools to Build Your Strategy in 2017
    As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life.
  • NUSPARK  |  SATURDAY, APRIL 29, 2017
    [Content, Hubspot] How to Implement an Account-Based Marketing Program in Your Firm
    While inbound marketing is occupied mainly with attracting prospects to your offering, ABM emphasizes focusing on qualified business prospects , according to HubSpot. Relevance and real-time personalization are key to account-based marketing and 77 percent of B2B marketers agree, according to the Direct Marketing Association’s Real-Time Marketing Insights Study : Conduct an audit of your existing content and map them against your knowledge of the buyer’s journey.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Content, Hubspot] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    Once you've built your buyer personas, you can start creating content and getting in front of your target customers in the places they spend time online and with the messages that they care about. Many people find out about HubSpot because of our blog posts. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database, like HubSpot's free lead generation tool ? Prioritize the most popular pages on your website first.
    [Content, Hubspot] The 16 Best Sites for Free Stock Photos and Videos
    There are lots of great reasons to include images with your blog posts and other marketing content. Can’t find an image that’s quite right to accompany your content on its own? More than 100 million images and other content–photos, vectors, illustrations, icons, video clips, and music tracks. All content is royalty-free but must be purchased; plans start at $29 per month. No-cost registration provides limited free content each week. HubSpot.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Content, Hubspot] 24 Growth Hacks to Try Today
    What’s something I can try today , for example, with content that I already have? That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. 1) Repurpose blog content. You may have heard that multimedia content is quite popular these days -- in fact, marketers who use video grow revenue 49% faster than non-video users. 2) Build social sharing links directly into content.
    [Content, Hubspot] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Table of Contents. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. Digital Agency Day , hosted by HubSpot and Unbounce.
    [Content, Hubspot] The 15 Best Screencasting and Online Presentation Tools
    Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Sample review: “Make your content stand out with animated screencasts. Showcase reviews: BuzzBlogger, HubSpot (Animated). Just click the links on your page and type in the instructions for each link. ” — HubSpot (Animated). Showcase reviews: HubSpot (Animated).
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Content, Hubspot] 15 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. 15 Visual and Innovative Examples of B2B Interactive Content. . Vidyard example 2: Animated landing page. . .
    [Content, Hubspot] The Beginner's Guide to Conversion Rate Optimization (CRO)
    We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts. 3) Run tests on your landing pages.
    [Content, Hubspot] The 15 Best Audio and Video Editing Tools
    Visual and video content will become increasing important.” Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot, RazorSocial (Video). A free tool that calculates the time it will take a professional to read your script based on number of words; copy-and-paste the script; or the number of pages, lines, and average words per line. HubSpot.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Content, Hubspot] 5 Ways to Build a Highly-Engaged Email List
    According to HubSpot , your email list degrades approximately 22.5% Email signup forms can (and should) be optimized on every page of your website. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Include a link to your landing page or blog that leads them to sign up and provide their email address. Create Valuable Content.
    [Content, Hubspot] The 23 Best Free Google Chrome Extensions for Digital Marketers
    That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser. Search social content, share directly from any page, highlight any text and automatically compose a message to share, search location relevant social shares, and share images and video. You can analyze the page and inspect a palette of its colors. ” — HubSpot. Showcase reviews: HubSpot. HubSpot.
    [Content, Hubspot] The 17 Best Social Media Management Tools
    Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active. Edgar though takes scheduling a step forward by enabling the system to choose what content to share (with your help).”
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Content, Hubspot] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. Content Planner. Making Pages More Compelling.
    [Content, Hubspot] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Content, Hubspot] How Redesigning HubSpot.com Doubled Conversion Rates
    Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. This meant our conversion flow would be fundamentally changing -- not just for US customers, but for every HubSpot user around the globe. We also started to look at our user journeys in HubSpot. Content and Copy.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Content, Hubspot] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. CRM software like Salesforce or HubSpot. Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. Interactive content. .
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Content, Hubspot] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). Optimizing Video Content.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Hubspot] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content. Use an image with overlaid text to better communicate the content within the video.
    [Content, Hubspot] Should You Hire a Ghostwriter?
    This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. For one, you may never have worked with ghostwritten content before, and might be uncertain of its efficacy. For another, you may be unclear on the rules of producing ghostwritten content and attributing it to a different source.
    [Content, Hubspot] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Video Content Is Taking Over. Some pundits predict that within just a couple of years, 80 percent of online content will be video. In a 2016 HubSpot survey, users said their overall content consumption was up. What was the content they consumed most thoroughly ? Landing page videos are proving a captivating way to hold tight to a potential customer right at the site door. I won’t do it. I won’t watch that cat-riding-a-tricycle video.
    [Content, Hubspot] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Optimization : You’re always looking for ways to improve your video content so how will this VP help you do that?
    [Content, Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Increase conversions on one landing page by >5% and find statistically significant results. And tying a metric to your experiment -- in this case, increasing conversions by greater than 5% on one landing page -- is what makes it actionable. Source: HubSpot Academy.
    [Content, Hubspot] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.
    [Content, Hubspot] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.
    [Content, Hubspot] 5 Insane Advantages of an Inbound Website Redesign
    Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel. Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads.
    [Content, Hubspot] Fonts & Feelings: Does Typography Connote Emotions?
    You see, visual elements are just as important as the words on a web page or blog post. In this post, we’ll explore how fonts can influence reader emotion and how marketers can use this information in their content. Different uses of each font were evaluated in the survey, such as emails, letters, spreadsheets, web pages, headlines, and news articles. The semantic memory associated with fonts also influences how readers feel about the fonts and the content they’re reading.
    [Content, Hubspot] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Frequency (Do they consistently publish great content?). Content Marketing Institute. Contently.
    [Content, Hubspot] How SMBs can get more leads through marketing automation
    There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Content : if you have a blog and like to send out emails with your most recent content, it could really improve your open and click rate if you send emails based on their preferred content. Hubspot.
    [Content, Hubspot] 5 Disruptions to Marketing, Part 4: Digital Everything
    A landing page. As a former landing page conversion optimization geek, I fully appreciate how deep each of those different rabbit holes can go. But they were all just web pages , with tremendous commonality in their function and design — on their front-end, they’re all simply HTML, CSS, and Javascript that render in a commoditized web browser. connected TVs with an explosion of OTT content and services.
    [Content, Hubspot] 28 of the Best Chrome Extensions for SEO, Productivity & More
    We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. BuzzSumo provides insight into how content is performing. When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. This tool provides an easy way to see how much engagement your content is generating. Content Sourcing. 12) HubSpot Collect.
    [Content, Hubspot] 7 Marketing Automation Mistakes You Can't Afford to Make
    In other words, marketers are creating and automating various types of content with the goal of actively attracting, qualifying, and moving prospects through the sales funnel towards a purchase. The Problem: You’ve purchased and started using marketing automation software, but you don’t have a strong content strategy in place yet. Write blog posts , create content offers , calls-to-action , and landing pages , and optimize your website so it will rank well in organic search.
    [Content, Hubspot] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. AMP enables content to load near-instantaneously by removing JavaScript from the page.
    [Content, Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Need help getting started with content ideas? Is landing page conversion lower than expected? . If conversion is low on your landing page, take a look at your form. Here are some top KPIs HubSpot recommends.
    [Content, Hubspot] 5 Ways To Boost Conversions On Your B2B Landing Page
    Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Humanize Your Page.
    [Content, Hubspot] The Anatomy of a Lead-Generating Website
    Are you creating custom landing pages for every single campaign that you run? The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. If you're a HubSpot customer, you can create forms right in HubSpot and either add them to your webpages or embed them elsewhere. 3) Primary and secondary calls-to-action on every page.
    [Content, Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Need help getting started with content ideas? Is landing page conversion lower than expected? . If conversion is low on your landing page, take a look at your form. Here are some top KPIs HubSpot recommends.
    [Content, Hubspot] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Uberflip: A Content Marketing Christmas Carol. Content loading
    [Content, Hubspot] 3 Core Sales Support Services Your Agency Needs To Offer
    Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. If you're looking for a free CRM to get clients started, you can try out HubSpot's free CRM here. Imagine a world where a marketer creates a landing page on Monday. On Tuesday morning, a sales rep walks into work with four calls already booked on their calendar from prospects who viewed that landing page.
    [Content, Hubspot] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content? HubSpot’s Marketing Blog. Content Marketing Blogs. Content Marketing Institute (CMI).
    [Content, Hubspot] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content? HubSpot’s Marketing Blog. Content Marketing Blogs. Content Marketing Institute (CMI).
    [Content, Hubspot] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    1) Content Marketing. Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. A key advantage of content marketing is that it has a compounding return , meaning that just like a smart investment, it increases in value over time. It’s for this reason we think of content as an asset that businesses own, whereas online advertising is rented. Looking for content marketing inspiration?
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Content, Hubspot] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. But content without structure would be chaos. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: HubSpot COS.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Content, Hubspot] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield.
    [Content, Hubspot] 5 Brands That Make Original Research Look like an Art Form
    In the world of content marketing, however, original data is more than just brand storytelling’s response to that “nine out of 10 dentists agree” trope. Research, in terms of content strategy , is about delving into an industry-specific issue or problem and offering insight or solutions. In addition to its role serving as an element of powerful storytelling, research also allows brands to create content that’s insightful and shareable. Hubspot.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Hubspot] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
    [Content, Hubspot] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. Guest post by Andy Beohar.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Hubspot] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”. Call it what it is: a “Content Marketing Specialist.” If you’re in the B2B space with clients all over the world, for instance, add a few more adjectives: “Global B2B Content Marketing Specialist.".
    [Content, Hubspot] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Is the Content Really Failing? 6) Consolidate content.
    [Content, Hubspot] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. Then, we set off developing content and campaigns around them. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Many of Client A 's offers convert well, but this landing page was especially high. Your content might hit the mark, or it might not.
    [Content, Hubspot] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. If you want to bring in new members and keep them active and inspired, delighted members who donate, volunteer, and spread the good word – your organization needs to align its marketing strategies and tactics to HubSpot's custom inbound methodology. In this inbound step, you want to offer some premium content that they can't resist.
    [Content, Hubspot] A Brief History of Online Advertising
    Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. The banner ad concept blew up as a way for websites to keep their content ungated and free for users, and it wasn't long before other companies -- such as Time Inc.
    [Content, Hubspot] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 times more visitors and 3 times as many leads per month after using HubSpot for a year. That's why inbound marketing is all about building trust and authority with people through content.
    [Content, Hubspot] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Content Evaluation.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Content, Hubspot] How to Live Stream Successfully: A Preparation Checklist for Marketers
    Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. It won’t stream directly onto my YouTube page. It’s also where you’ll get that link to keep behind the form on your landing page.
    [Content, Hubspot] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    And now, pages with mobile pop-ups -- or what Google is calling “interstitials” -- probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017. Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
    [Content, Hubspot] 114+ Copywriting Formulas to Get Traffic & Leads
    2 Formulas for Web Pages and Blog Posts. #3 Headlines for High-Converting Landing Pages. A great place to start is with these 5 proven headline formulas for high-converting landing pages from WordStream. They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Cliffhanger – Hint at what is in your content, but don’t give away everything. Unbounce’s 5 Landing Page Headline Formulas.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Content, Hubspot] How to Become a Respected Influencer in Your Industry [New Ebook]
    If you're focused on landing page conversions, Oli Gardner may be at the top of your list of people to watch. Learn how to build your influencer strategy with the help of our brand new ebook How to Become an Influencer in Your Industry , co-authored by HubSpot and LinkedIn with a foreword from well-known industry influencer Jeff Bullas. Learn how to identify your audience and establish your brand through content and promotion.
    [Content, Hubspot] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook. Unfortunately, simply Liking a status update, photo, or video on your Page doesn't make someone a lead. 1) Post landing pages for offers directly to Facebook.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Hubspot] 18 Tips for Planning a Flawless New Product Launch
    At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. At HubSpot, we release products to a group of folks -- our beta testers -- that have opted-in to give us feedback in exchange for early access.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Hubspot] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better. At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future. We didn’t need to invest in the creation of new content. Just check out this HubSpot ROI Report.
    [Content, Hubspot] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. It's unfortunate when a candidate has a good resume or cover letter, but don't proofread and put in the wrong company information," says Emily MacIntyre , Senior Marketing Recruiter here at HubSpot. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot.
    [Content, Hubspot] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The buttons can be downloaded as CSS code or as PNG images that are ready to be implemented directly on the landing page. Content Marketing Tools. HubSpot Sidekick.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Hubspot] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. A thank-you page (i.e., the page's header.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Hubspot] Are Ads Worth the Investment? [Free ROI Calculator]
    To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Examine the data and make improvements to your ads targeting, creative, and landing pages. Ads act like a megaphone to amplify your marketing campaigns and content. Those promoting your homepage or those promoting a remarkable piece of content that helps someone?
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Content, Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Think about how many contact pages you've stumbled upon that look like they were built in the 1990s, even if the rest of the website is beautiful and updated.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Content, Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Post on Instagram with a link to your content in your bio.
    [Content, Hubspot] The 14 Best Marketing Automation Tools
    Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 2) HubSpot. HubSpot handles inbound holistically. Email marketing, campaign management, landing page design, lead nurturing and reporting. 4: The 14 Best Content Planning and Research Tools. #5:
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Content, Hubspot] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. So in this high-demand, low-supply content marketing economy, where are the jobs and what are recruiters searching for in the ideal applicant? 3 Key Takeaways From Today's Content Marketing Landscape. Meanwhile, 12 states throughout the Great Plains and Mississippi Valley are essentially dead zones with zero postings for content marketers.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Content, Hubspot] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Content. The second area — which I think which ties nicely into Vidyard — is content. Content is always an area that marketers struggle with. I like to describe content as the fuel that drives marketing automation platforms.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Content, Hubspot] 12 Tips for Writing Clickable Search Ad Copy
    Content creation is an essential part of a marketer's day-to-day job. 7) Match your ad copy to the landing page. As marketers, we know the importance of having great landing page copy. But once you start using ads to support your landing page, consistency between the two becomes critical. When a user clicks their ad, they're taken to a page that prominently features this offer.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Hubspot] Effective Lead Nurturing in Stages
    Here are the four stages of a success nurturing campaign: (Image source: Hubspot ). Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Content, Hubspot] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    While this example’s idea is fairly straightforward, you can also use the Von Restorff effect throughout your site pages to draw your users’ eyes to certain spots on a page. For instance, in CTA creation, you can use the Von Restorff to create contrast on your page and draw your users’ attention, like this: 3) Gestalt Principles. At HubSpot, orange is our favorite color. Think of a form submission on your landing pages.
    [Content, Hubspot] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Hubspot] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences. You can't expect visitors to subscribe to your content if you don't publish anything new for them to read, do you?
    [Content, Hubspot] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
  • SNAPAPP  |  WEDNESDAY, JUNE 15, 2016
    [Content, Hubspot] “Heartfelt and Intuitive”: Lianna Patch on Comedic Resonance
    It’s a tool that, when used effectively , can make all the difference in your content marketing campaign. We were fortunate enough to sit down with Lianna recently to discuss her approach on crafting content that strikes a chord with audiences, and takes B2B content to more playful level. Do you think that there’s anything that marketers do specifically that prevents a piece of content they might be working on from being authentically resonant? Artisanal Content.”
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] 3 Elements For Building Better Landing Pages
    “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey. Why focus on the landing page? Here are a few best practices to incorporate into the framework of your landing page.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] How to Run an Instagram Contest: A 10-Step Guide
    Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. If you're looking to drum up a lot of engagement, you should aim to center your goals and purpose around content that your audience actually wants to post and engage with. Without it, there’s no link between the contest and the content being generated.
    [Content, Hubspot] The 24 Best Online Writing Tools and Apps
    The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. The upshot of all this is that content marketing success relies on great writing. Showcase reviews: HubSpot.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Content, Hubspot] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. How do content marketers use humor to not only generate awareness, but to actually push an audience toward conversion? Webinars & Landing pages. Interactive content. We’ll point out key ideas on how you might be able to apply some of their tactics to your content approach. Content loading.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Content, Hubspot] The Beginner’s Guide to Designing Marketing Experiments
    Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Try one of these landing page experiments as a first pass. Content loading
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Content, Hubspot] The Beginner’s Guide to Content Experiments
    Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. Try one of these landing page experiments as a first pass. Content loading
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Content, Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Hubspot] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Much of our new content was built around these 5 content pillars : Engaging, Inspiring, Emotional, Trusted and Simple. Use imagery: visuals break up your content and provide additional color to your content.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Hubspot] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. To run an A/B test, you need to create two different versions of one piece of content with changes to a single variable.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Content, Hubspot] How to Upgrade Your B2B Marketing Strategy with AdWords
    Structuring your ad groups like this allows you to tailor both your ad copy and your landing page to best fit the keywords, and makes it easier to detect performance patterns and execute appropriate bid and status adjustments. The second recommendation is primarily so you can match your landing page to the searcher’s level of intent. Here’s why: Your ads will take up more of that precious real estate in search results, pushing your competitors farther down the page
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Content, Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. Websites are typically built in a content management system (CMS).
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Content, Hubspot] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. Rand's an unsaveable addict of all things content, search, and social. Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot. Her team's goal is to optimize and grow traffic and conversions from HubSpot's various marketing assets.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Hubspot] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. Rather than asking people to fill out a form, we decided to try showing product-related and bottom funnel content to see if we could influence leads down the funnel to become opportunities and eventually, customers. Product Awareness Content: Product Video.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Content, Hubspot] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. As these tools developed, they began to automate touchpoints on social media and increased competency in areas of testing, landing page development, e-commerce, and more. Marketing automation has become a bit of a buzzword.
    [Content, Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. To make the resource browsing experience a bit more practical, we’ve whittled the content marketing technology stack down to a select, but powerful, bunch.
    [Content, Hubspot] 8 Medium Publications You Should Be Following
    But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. That being said, a Medium publication can still be a great way to reach a new audience with your content. That's the copy that greets you on the Life Learning email newsletter landing page. Contributors have included the likes of marketer/speaker extraordinaire Seth Godin, as well as an entrepreneur named Dharmesh Shah who works at a little company called HubSpot.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Hubspot] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Step 3: Solving for Leads With Gated Content. Step 4: Folding Content Into Well Rounded Campaigns.
    [Content, Hubspot] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. Ask demographic questions in the forms on your landing pages and you can use the leads’ answer to assess if they fall within your target audience. Both the number and types of forms and pages are relevant.
    [Content, Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Seeing that the volume of clicks also grows between October and February despite having way smaller list sizes than before means that we're sending the right people the right content at the right cadence. And the reason why we unsubscribed more people from this list is because the way most people become subscribers is through a checkbox on our landing pages.
    [Content, Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. . Assess their interests and hone in on content that would help them achieve their goals. Content that resonates with readers makes them nod their heads and say, “Yes!” Use larger font sizes for headlines and secondary headlines, breaking up your content for an easy-to-read experience.
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