• NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Content, Google] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Plus you can research trigger events with Google. Identify the types of firms visiting your websites, landing pages, and blogs via search marketing and social media, and focus on the industries or company sizes most engaged with your site and content.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Content, Google] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill. I am the CEO of netFactor. Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts?
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Content, Google] B2B Lead Management Market Heats Up
    Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.