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JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

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MAY 19, 2023

Because we like to practice what we preach, we work to stay directionally sound in our own content strategy, as it’s our master plan for the creation of all our content and marketing efforts to help us reach our business goals. How will your content help users solve their problems and pain points?

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SEPTEMBER 7, 2023

With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies. This approach, however, led to low-quality content and a poor user experience.

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JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Relevance, relevance, relevance.

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JANUARY 2, 2018

But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed. When it comes to content, your audience wants it in small, easily digestible portions. Personalized Content is the New Normal. Time is of the Essence.

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NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. The ads don’t seem obtrusive or out of place for your audience, and audiences are becoming more and more comfortable engaging with paid content.

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JULY 9, 2023

It’s not that Google itself is the grammar police, but poor language use affects a site’s user experience, which Google does police. Also, according to Google’s search quality evaluator guidelines, spelling and grammar errors can signify a low-quality webpage, including untrustworthy web pages that might intend harm.

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JULY 26, 2018

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. If you are not getting a lot of traffic on your content, all it may take is some revamping.

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DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Brand Transparency is Essential.

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SEPTEMBER 23, 2021

This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP).

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SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. Marketers can leverage AI to better understand user intent and tailor their content and ads accordingly. This includes managing Google My Business profiles and garnering positive reviews.

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DECEMBER 4, 2017

But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed. When it comes to content, your audience wants it in small, easily digestible portions. Personalized Content is the New Normal. Time is of the Essence.

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DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. An exciting way to make emotional connections is through video content. They are interested in what others think and turn to Google searches or online reviews. FAQs How can I make my B2B content more engaging?

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OCTOBER 5, 2017

Search Engine Optimization (SEO) is a constantly changing field due to upgrades in search engine technology and operational changes at Google. Although Google isn’t the only search engine, the company drives most of the rules and practices that SEOs follow. Here are some of these trends. New Formats for Search. Paid Ads vs. SEO.

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OCTOBER 5, 2022

As a bonus, social media offers a convenient platform for repurposing your content and leveraging your trade show, or other event, investment long after the event wraps up. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event. After the in-person event.

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AUGUST 3, 2023

RELATED: Take Your Content Strategy in the Right Direction in 4 Steps Now that we’ve addressed the negatives of presenting (and added some info on overcoming the fear of public speaking ), let’s get to those tips on which presentation tool fits you best. Also consider your content and your audience. Again, not rational.

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JULY 28, 2023

Analytical tools like Google Analytics provide valuable insights into user behavior, helping businesses make data-driven decisions. Personalization Personalizing website content based on user preferences and behavior can significantly impact conversions. These metrics provide valuable insights into website performance.

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OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

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JUNE 8, 2018

Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the first time, these are the 3 main areas to pay attention to this year. More Content. The Move Away from Text-Heavy Content.

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SEPTEMBER 25, 2023

It’s one of the specific functions of Google’s algorithm to combat keyword-stuffed exact-match domains. Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search. Our system adjusts for this.” This doesn’t mean that domain names are unimportant.

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JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. Google also has thoughts on keyword use you should consider.

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AUGUST 3, 2023

In previous posts, we’ve talked about basic email analytics , as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. I don’t care which one you use, but it’s time you started.

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JANUARY 11, 2024

Let’s look at specifics… Google Business Profile , previously known as  Google My Business  (GMB), is the starting point for any online review marketing strategy. Encourage satisfied customers to leave reviews on your Google Business Profile. Regularly post engaging content, interact with your audience and ask for reviews.

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JANUARY 4, 2023

Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. A recent Google study of lead generation brands found, “a mobile speed improvement of just 0.1 Content is King. Content should come first in any marketing and sales strategy.

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NOVEMBER 28, 2023

Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content. This dynamic approach to content creation sends a strong signal to search engines and online users that your business is active and engaged.

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NOVEMBER 17, 2021

If so, you might consider creating unique content for each location through separate pages on your website. Here’s what you need to know about localized content and why this is an excellent digital marketing approach. Why Do You Need to Localize Your Content? Finally, there’s the content marketing aspect to consider.

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MAY 7, 2021

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth is that many decision-makers look to Google when it comes to whom they’re going to do business with. Why Use SEO for B2B Construction Marketing? The biggest tool they use?

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OCTOBER 4, 2023

This is the time you put into SEO, PPC, social, content marketing, content creation, and other efforts that you invest in through time or through an outsourced vendor. Tracking activities like SEO, PPC, and content creation helps calculate ROI and understand your cost per lead, ensuring you manage your resources effectively.

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NOVEMBER 21, 2023

1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. These platforms have reshaped the way we consume content, catering to our shortened attention spans and desire for quick, engaging, and visually appealing experiences.

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SEPTEMBER 5, 2023

Disclaimer : It’s important to note that the content in this post is not legal advice. Raising the Bar: Beyond Previous Efforts Up until now, much of the emphasis has been on following Google’s lead, tagging image and video content to cater to visually impaired users through screen reading software. Level AA.

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DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. You could search with generic words on Google, Yahoo! Choose Keywords Carefully.

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JUNE 17, 2022

This allows you to create content that is highly relevant to this buyer right now, and relevance equals results in marketing. Build an SEO strategy that optimizes your content’s relevance at each stage of the buyers journey – and thus its effectiveness in B2B marketing. Before you create content, content needs a home.

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DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. Collaborative filtering and content-based recommendation algorithms help make sense of large amounts of user and item data for personalized recommendations. Hello, Amazon and Spotify!)

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JANUARY 19, 2024

By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Way 1: Leveraging Social Media for Content Promotion Choosing the Right Platforms Understanding the nuances of each social media platform is critical.

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MARCH 25, 2021

A mix of Facebook ads and Google Ads in search results and on relevant websites can put you in front of the customers who are looking for construction services like yours. While keywords can be an important factor, before you incorporate them on your website make sure that each piece of content is truly providing value to a potential client.

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JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. percent and Google Android at 2.3 Trust us on this one.

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NOVEMBER 30, 2021

When was the last time you personally hopped on Google to search for a particular item or service provider? According to Google , a micro moment is that moment in time when someone pulls out an electronic device to look for a solution to a particular problem. Then create your content based on these needs. What Are Micro Moments?

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