Kaon

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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Using the Lenovo Mirage Solo ® standalone VR headset with Google Daydream, booth attendees were able to immerse themselves in a familiar coffeeshop (and other relatable venues) and experience how CenturyLink touch points enable important data to travel, within milliseconds, to execute daily transactions and activities.

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How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps

Kaon

Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

Examples include Google Cardboard , which allows users to use their own smartphones in a headset experience, and Oculus Rift , which is a high-definition headset that connects to an external computer. As with all new solutions, the key to being successful is to marry the content of the experience with the appropriate technical approach.

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How Marketers Should Measure Digital Engagement

Kaon

If we look at the definition of engagement in Google Analytics documentation, they define it as: Any user interaction with your site or app. The difference in the count of sessions is harder to explain, since Google Analytics uses the same “half-hour idle” rule we used here.