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The Coming Customer Data Tsunami: 3 Predictions for 2019

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When we Google Thai restaurants, we expect results near us, plus driving directions from our current location. They’re searching online, reading content, learning about options, and forming opinions about solutions. As customers , we got used to the big-data treatment – fast. And they’re doing it without you.

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7-Step DIY Data Segmentation for Account-Based Marketing

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When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

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Stitching Intent Data into Your Sales Strategy

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Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! Intent Data , in this scenario, would answer questions like: As I continue to research, how does my content consumption increases and decreases in certain areas?

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4 Cold-Call Lines That Don’t Creep Out Your Prospect

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Content subject or topics. You can’t just stumble across this kind of information with a Google search. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Intent data includes: Web search history. Time on page. Social media metrics. Why 5 minutes?

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3 Tips for Embarking on an Account-Based Selling Program

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Your contacts will appreciate familiarity with their proprietary content. A great second step is to set up a Google Alert using the company name. Google Alerts are a great no-cost feature that send you news, blogs, web results and more containing any keyword you choose, as often as you prefer.

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Sales Intelligence: What to Expect When You’re Prospecting

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You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). What is data quality, and why is it important for sales and marketing?