Cintell

article thumbnail

15 Questions to Ask in Your Next Persona Interview

Cintell

Questions related to content clues. If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? What are your top four priorities this year? What have you regretted not doing in the past six months? What was the last professional event you attended?

article thumbnail

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Prioritizing your personas will help you prioritize your content. Content on your website, blogs you publish, even how you speak. We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas. It’s important for companies to prove their relevance – and fast!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion. Shocker – it is not always Google.

article thumbnail

How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. Website visitors – check the audience report on Google Analytics. Blog content and social media posts – create content that speaks to different personas.