Chris Koch

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of content in social media. to explain it.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of content in social media. to explain it.

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Why Lead Management Automation Really Matters

Chris Koch

Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. This is where we as marketers need to provide more content—but not sales content. This content must be like what the press used to provide, objective, idea-based, and educational—not selling.

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Does integrity make you a social media loser?

Chris Koch

What a ridiculous notion, that someone’s content is worth tweeting every time. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I tweet links to content, not quotes from famous people. That’s my list. What’s yours?

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Does integrity make you a social media loser?

Chris Koch

What a ridiculous notion, that someone’s content is worth tweeting every time. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I tweet links to content, not quotes from famous people. That’s my list. What’s yours?

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We’re missing the real social media revolution

Chris Koch

We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. What do you think?

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

Aside from the corporate, a blog is the mother ship of social media interaction and content. To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. And blogs are really measurable.