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How to Use Google Analytics to Create More Effective Content

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How effective is your content marketing? Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Here are three ways to slice and dice your data to see which content performs best.

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10 Simple SEO Basics for Better Rankings

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We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. We love this example from the Content Marketing Institute. It’s the overuse and misuse of keywords in your content. What is SEO? Not necessarily.

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Get Ready for 2024 Email Deliverability Compliance Changes

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Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

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3 Ways to Start Earning Links

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And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. Link earning focuses on creating quality content that earns backlinks from high-authority websites. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google.

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5 Ways Marketing Leaders Help Sales Expand Pipeline

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If you know a prospect is coming to you from a Google ad on a specific topic, like lead scoring, follow up with lead-scoring content rather than hitting them up right away for a demo,” says Jeff. And by magic pillars, he means the areas most relevant to the prospect based on the content and previous interactions with your brand.

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Marketing Automation Migration: Switching Platforms Made Easy

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One of the biggest sources of migration pain is making sure your marketing content comes over too. Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. Reference existing branding requirements.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Google search ad placements, among others, require a careful bidding strategy. Often, brands use blockslists to avoid association with controversial or inappropriate content. Contextual targeting means ads are displayed to users based on the content of the webpages they view. What is a Bidding Strategy in Advertising?