[Content, Google] How to Structure your Market Development Funds for Digital Marketing
    In 2011, Google introduced the ZMOT (Zero Moment of Truth), which describes… A revolution in the way consumers search for information online and make decisions about brands. Jim Lecinski, Google, Vice President, Americas Customers Solutions. As 2017 gains steam, the incentive world continues to adapt to the changing tides.
    [Content, Google] The Marketing Automation Terms You Need to Know
    It uses social media, SEO, content marketing, events, blogs and more to create brand awareness and attract new business. The most common example of PPC advertising is Google AdWords. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation.
  • BIZNOLOGY  |  FRIDAY, JULY 21, 2017
    [Content, Google] SEO for site acquisitions
    Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for the acquired site but there is no similar content on the main site. Considering an acquisition?
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Content, Google] How to use Video in your Email Marketing Campaigns
    Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. Using a compelling image to link readers to your video content within email works really well to increase click through rates. The video can be played in-line alongside the rest of your awesome content on the page. You’ll be able to see who watched the content, how much, and whether they re-watched portions of the content.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Content, Google] What Happens When You Make Gated Content Free?
    But truth be told, the "Should we gate our content?" We might have been optimizing the landing pages for search, but we weren’t doing the same for the juicy, valuable, in-depth content inside the offer itself. Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? After we chose the list of offers to test, we moved the content of each of one from PDF to HTML.
    [Content, Google] Outbound vs. Inbound Marketing? What You Should Know
    When a company’s prospects are not experiencing their ads and content, the company will miss out on valuable sales. Effective inbound marketers leverage search engine optimization , content marketing, social media and more to reach prospects where they are online. Inbound marketing programs match prospects’ expressed needs with the company’s content and solutions. For example, inbound marketing is necessary because B2B buyers are engaging with content now more than ever.
    [Content, Google] The 10 Biggest SEO Myths & Misconceptions to Watch for
    The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Not only is Google extremely intelligent and able to understand what your content and website is all about, but you can actually face penalties for stuffing keywords on your page. Needless to say, Google quickly caught on. Content marketing is SEO.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Content, Google] Interactive Content: The Next Frontier for SEO
    The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place. . But, not just any run-of-the-mill content marketing strategy will work. . Consumers are tired of being inundated with the notion of ‘more content, better SEO value’. Today, the value of content within SEO isn’t about the quantity that you have, but more about the quality.
    [Content, Google] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too.
    [Content, Google] Top Tips For Successful Community Building on Twitter
    You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Focus on a Content Creation Process. Consistently deliver high-quality content that is shareable and offers value. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Content, Google] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    The growing adoption of personal video messaging in business comes as the global trends in the creation and consumption of video content reaches an all-time high. ” ViewedIt by Vidyard offers a seamless experience for recording custom videos from within the Google Chrome browser and instantly sharing via Gmail, Outlook, Twitter, Facebook, LinkedIn and other online channels.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Content, Google] 50 Ways to Use Video Messaging to Make Business Personal Again
    The rise of video as the king of content has been quite the sight to behold. If you’d like to start trying these ideas yourself, just download the free ViewedIt app in your Google Chrome browser and get started today! Content marketing: Before you launch a new content asset, record a video to educate your internal teams on why it’s so amazing and how they can help to promote.
    [Content, Google] A 5-Point Checklist for Writing SEO Content
    Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Outline the Content. Outline the Content. Is it long or short-form content?
    [Content, Google] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    It worked for a time, but it was all about technical prowess to manipulate Google’s systems. Those days are over—and good riddance—because Google has gone to great lengths to interpret user queries, monitor engagement with SERPs, and decipher online content, all to provide the best answers at the top of search results. Google’s algorithms are extremely sophisticated, which means it’s time for a new framework for SEO. Content: The Vehicle for Effective SEO.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Content, Google] Marketers: This Is Why We Can’t Have Nice Things
    The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. And consumers, exhausted by our antics, are forced to move on to find new communication and content channels free of spam and brands. It’s happening with content.
    [Content, Google] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    This is also there, shared by a bot on autopilot: “Seven steps to killing it with content.” Writing after the MH17 airline tragedy a few years back, Sarah Mitchell said : “As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage.” Evaluate planned content. Your content marketing strategy should follow.
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Content, Google] 9 Brands That Thrive Without a Traditional Marketing Budget
    Google Trader Joe’s. You’ll find their website and a Google+ page with one whole follower. Their Instagram account is primarily user-generated content and boasts more than 12 million followers. A steady stream of engaging, thrilling content has fostered a community of nearly 5 million subscribers. Those are people who find enough value in GoPro’s content that they subscribe to GoPro’s YouTube channel so that they never miss a post.
    [Content, Google] Top 5 Inbound Marketing Trends of 2017
    1) Interactive Content. When surveyed, 75% of marketers said they were increasing their investment in content marketing. And while traditional blog content is still dominating, interactive content is picking up steam. Webinars, infographics, interactive apps, polls, calculators, and other rich content bring new life to your website. 79% agree interactive content results in repeat visitors and boosts retention of brand messaging.
    [Content, Google] Traditional SEO is Dying
    Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. My SEO war chest was packed with resources like Raven Tools, Screaming Frog, Google Search Console, Google Keyword Planner, and Google PageSpeed. To be cynical, it meant tricking search engines into believing that a website had great content. Google changes too fast.
    [Content, Google] Ten Things Marketing Should Review with Sales When using Marketing Automation
    The Marketing Content Map, [link] m/resources/library-of-resourc es/ , can help you map out the buyer’s journey. Ask them if they want to add a plug-in into their email client (Google Mail, Outlook, etc.) Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago.
    [Content, Google] Is Organic Social Reach Dead?
    Organic reach is not working as well on social media, and that's because social media sites have discovered the profitability attached to sponsored content programs. With money on the line, these social media platforms are giving those companies and brands that want to pay to get in front of their target audience priority over those that continue to put content up on their business pages and hope that it continues to attract prospects plus retain existing fans and followers.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Content, Google] How to Write a Video Script [Template + Video]
    Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. You can easily create a brief in Google Docs to serve as a living, breathing template that you revise over time -- and that your team can collaborate on. Video Content Marketing DailyWe're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Content, Google] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    Key lessons for business content writers. These two word phrases immediately reveal some of the most common content formats and their relative effectiveness. The results reinforce the dominance of ‘how to’ posts and list posts as content formats. This could be effect of using the definite article (‘The’) to reinforce the unequalled value of the content according to Rob Ashton of Writing Skills. 5 Google Hidden Gems – You Should be aware of.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Content, Google] How to Do ABM Without Selling Your Soul
    If you're not providing them with quality content that their mom, friend, or coworker could have sent them , you're just another brand in the crowd. It almost feels as though it's in there just to prove that the sender took the time to Google us. Create valuable content for those personas. Next up: creating content. Once you’ve gotten clear on your target, it’s all about creating content that’s personalized, relevant, helpful, and valuable for your potential buyers.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Content, Google] What Are the Benefits of Advertising in Account-Based Marketing?
    Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). Many of these individuals won’t download content or visit your website the same way your key contact at the account will, but proactive display advertising provides the ability to reach this audience directly on their terms.
    [Content, Google] Ask a Content Strategist: How Do You Create Data-Driven Content?
    Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. With that in mind—and as a part of our Accountable Content Series —let’s dive into the hottest topic of marketing in the past 10 years (and probably the next 10 as well): data. I’ve been hearing the term “data-driven content” in pretty much every corner of the content marketing universe lately.
    [Content, Google] 9 Awesome Chrome Extensions That Every Marketer Will Love (and Use)
    Using Google Chrome without extensions is like having a smartphone without apps. You get the point – Chrome sucks without extensions, and as a marketer, there’s a myriad of extensions that can enhance your writing, productivity, social media, email marketing, and so forth… Here are 9 Chrome extensions that … Content Marketing Marketing Tips Marketing Tools Oktopost SEOIt’s like eating fish without chips.
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Content, Google] ?What Is the Modern B2B Buying Process?
    Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . B2B buyers are using more sources to research and evaluate purchases today, and spending more time researching purchases – which leads me to believe that those sales reps are probably spending as much time educating (and pointing customers to the right content) as they are selling. . At this step, your content should be more product-specific.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Content, Google] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    Google handles every internet page separately. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. If a page is wasted, Google gets quite irate. They wrap your core and ancillary content with navigation links. Even an SEO neophyte knows that keyword-rich hyperlinked phrases are the bread and butter of Google’s algorithm — even today, after all these years and an infinity revisions.
    [Content, Google] Influencer marketing grows up
    This was a new way to actually discover the passionate product advocates in the world, those who were gaining massive audiences through their independent content creation. Our content is free because of their generosity. And Typform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer.
    [Content, Google] What is Business to Business Digital Marketing?
    Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing. B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers.
    [Content, Google] Don’t tell your story, ADD your story
    Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. He had actually been blogging for 10 years but had almost no comments, no social shares, and no subscriptions to his content. I have to hand it to him — he certainly showed content-producing grit in the face of adversity for a long time. What was going wrong with his content? By Mark Schaefer.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Content, Google] 7 Reasons Why No One is Watching Your Video Content
    Here I had a collection of what I thought were great examples of visual content, and yet, no one was watching them. Read on, and bookmark them for reference when you’re formulating your next video content strategy. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” more likely to consume content on that channel than on Facebook. You did it.
    [Content, Google] Get Out of the Spam Folder and Into the Inbox
    Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. Eventually, the ISPs will start filtering your emails into junk and promotional folders, so your recipients – including the ones who do want your content – won’t see your messages at all. Smooth Talk Them With Content. Sending targeted, quality content is the first step.
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Content, Google] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    To grow your business today, you must build your online influence by creating insightful content that helps your target audience. So while your company’s subject matter experts have valuable ideas to share, only a few of the right people are stumbling across the content they create. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. One that I like is the Content Marketing Institute. In this case, content is the feature.
    [Content, Google] 6 Articles CMOs Should Read This Weekend
    Technologies from AI and machine learning to mobile messaging and live content have reshaped how we connect, share, shop and make decisions as consumers. Google goes after mobile native advertising with new AdSense formats. Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. AdSense native ad formats include in-feed, in-article and matched content.
    [Content, Google] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    That’s a missed content opportunity for too many brands. As the content strategy leader at Prophet , I wanted to investigate what the biggest players were doing with their company pages to see if there were any patterns or tactics that could help marketers create value. More than 65 percent of pages illustrated what we call a “wide broadcast” approach, which just means they offer a bit of content for everyone.
    [Content, Google] Email Newsletters Are Experiencing a Renaissance
    Publishers including the New York Times and the Washington Post have doubled down on e-newsletters, hoping that curated content delivered to your inbox will help attract a content-hungry audience. And brands, too—from large B2B companies to small businesses—are re-imagining the e-newsletter and exploring its content strategy possibilities. Of course, people still use social media platforms and apps to explore content. Naturally, the content shines as well.
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Content, Google] What You Missed Last Month in Google
    And, according to MozCast , indications of a big change in Google’s algorithm can be described as “hot and stormy.”. The tricky part, it seems, is keeping up with all things Google: the algorithm, the new features, and what people are searching for the most. June News About Google. There’s a funny thing about Google’s algorithm updates: “They’re often very minor tweaks,” says Matt Barby , HubSpot’s global head of growth and SEO. Check out Google’s guide here.
    [Content, Google] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Check out the full list from Google on this page. In a recent update, Google has allowed advertisers to access historical quality score data. Test video content: Video content generates a huge amount of engagement on Facebook, and can quickly improve your Relevancy Score.
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Content, Google] How to Select Your B2B Channel Mix
    Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. Your content syndication campaign pulled in the promised 100 MQLs at an average cost of $35/lead. Content syndication 100. Content syndication: 28. Content syndication: 14. Content Syndication: $35. Content Syndication: $125. Content Syndication: $250.
  • FATHOM  |  THURSDAY, JUNE 29, 2017
    [Content, Google] PR Link Earning Best Practices for Search Engine Optimization
    With Google’s focus on prioritizing high-quality content that engages users, link earning is more crucial to your business than ever before. Because links from authoritative sites prove your team is creating engaging content for your target audience, which will help increase traffic and conversions and help you drive key business results. This often takes the form of a logo or content call-out, but that’s the extent of the engagement.
    [Content, Google] Keys to SEO Success in 2017 Remain Expertise, Authority, and Trust (E.A.T.)
    Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. Some of the typical factors in most studies were evalated (links, content, keywords, HTTPS); however, their version deviated from studies in years past by also including Direct website visits and on-site user behavior metrics (time on site, pages per sessions, and bounce rate). Content.
  • MARKETRI  |  THURSDAY, JUNE 29, 2017
    [Content, Google] What is in a Marketing Plan?
    You’re perfectly capable of Googling a list of common marketing tactics, any of which could fit into a strategic marketing plan. Here are a few: social media, email marketing, content calendar, timeline, and budget.). Today, let’s back up to a basic question: What is in marketing plan? But that’s not what I want to cover. I'd rather concentrate on four strategic elements that aren’t as common.
    [Content, Google] How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
    Google, Apple, and other tech giants have targeted ad tech for disruption. Earlier this month, Google and Apple both announced they’d be launching native blockers for their browsers (Chrome and Safari, respectively). Google’s blocker goes much further. Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company. Well, they’re whatever Google says they are. Media ad-tech facebook Google
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Content, Google] Slow and steady content-creation wins the Google Search race
    Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” Long story short: you need something to optimize before you can optimize and that requires germane and salient online content that best reflects you. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Content, Google] 6 Digital Storytelling Lessons from Pottermore
    As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an incredible experience. Apply them to your own strategy to deliver content that strengthens relationships with your community.
    [Content, Google] Top Digital Marketing Agencies in Phoenix | KEO Marketing
    Instead, if you search “digital marketing agency Phoenix” on Google and find a top company, such as KEO Marketing, that will drive both inbound and outbound leads to fill your sales pipeline, you will have a dependable marketing engine. KEO Marketing will help you strategize a digital marketing plan, identify appropriate marketing channels, and develop content and tactics that will take your business to the next level.
  • BIZNOLOGY  |  MONDAY, JUNE 26, 2017
    [Content, Google] Can content written for print position well in Google?
    The powers-that-be believed that the content should position just fine. After all, the content was written by professional writers and was a hit in print. Plus, some of their writers were afraid that adding key phrases would transform their great content into jargon-stuffed drivel. The content only positioned for branded key phrases and nothing else. Despite the fact that their content was incredibly resource-rich, it was free of search phrases.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Content, Google] Facebook ads vs Google adwords: 7 key criteria to decide
    Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Google now processes over 40,000 search queries every second on average. But the Google user is looking for something specific.
  • HUBSPOT  |  FRIDAY, JUNE 23, 2017
    [Content, Google] We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
    In 2017 -- during the era of self-driving cars, augmented and virtual reality, and artificial intelligence -- our team here at HubSpot is constantly striving to test and implement the most modern techniques for content creation to provide cool, useful resources for our audience. But as it turns out, our perceptions of what our audience actually values when they download out content were a little. People viewing our content want to be able to download it and come back to it later.
  • VIDYARD  |  THURSDAY, JUNE 22, 2017
    [Content, Google] Chalk Talks: Generate More Value Your Existing Videos
    Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. First things first is getting more eyes on your video content. I suggest starting with your website and making sure that all of your videos are optimized for SEO , include the right metadata, and make sure that your videos are in your sitemaps so that search engines like Google can find it.
    [Content, Google] A guide to getting started on using hashtags on LinkedIn
    Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms.
    [Content, Google] Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue
    We offer free templates to start with, and many different content blocks to choose from, so your Landing Pages can be customized exactly the way you want. Additionally, customers can customize SEO settings like page title, description and keywords to maximize their relevance on search engines like Google.
    [Content, Google] The Importance of a Content-Driven Website in the Age of Value-Based Care
    The content-driven website is painfully rare in the world of hospitals. Since going into kidney failure, my father has become a voracious consumer of health care content. I’m not going to name names, but despite being award-winning facilities with great reputations in their communities, they’re admittedly weak when it comes to using their website content to provide value for their patients. From Value-Based Care to Value-Based Content.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Content, Google] What We Learned From Spending $100k On Facebook Ads
    We went back to focusing on our other digital marketing strategies, like creating organic content, while our CPAs gradually rose. We used a combination of Facebook Ads, Google Analytics, Mixpanel, and Salesforce data. You can find everything through a Google search for "Facebook Ads Tips.". For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Content, Google] How to Run a Weekly Growth Team in B2B
    For example, a B2B content marketer might: Promote latest blog post to 25 influencers. Write one piece of content for our own website. Here’s what our meeting agenda looks like: Growth team lead goes over their thoughts and perspectives based on Salesforce reports and Google Analytics - 5 min. Many B2B companies have annual sales and marketing goals. and consistently miss these.
  • CONTENTLY  |  TUESDAY, JUNE 20, 2017
    [Content, Google] How 6 Companies Use Content For Other Departments Besides Marketing
    While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. While content for other departments besides marketing can often be just as important, it almost never receives the same amount of attention.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Content, Google] Which B2B Media Platform Matches Your Mission?
    What types of content do you have readily available and what are the best channels to use for their syndication? Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), Consider the content you use so that you can build out a customer journey with just this one channel. Annika Mitic, Content Manager.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Content, Google] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results. Unlike reddit or Wikipedia, Google isn’t micromanaged. Google isn’t content in, search out.
    [Content, Google] Why Educational Content Marketing Is So Powerful
    In situations like these, educational content marketing can play a pivotal role. And when they find an expert opinion on the subject in question, they begin to form a relationship with that content source—perhaps even becoming a future client. The Power of Content that Educates. After all, the idea is a bit counterintuitive: Companies (particularly B2B companies) want potential customers to rely on their expertise, so why should they give away their insight via free content?
  • ACT-ON  |  TUESDAY, JUNE 20, 2017
    [Content, Google] Back to Basics: A Primer on Marketing Metrics
    From content writers and producers to artists and analysts, everyone should have a look at the data – at least occasionally – to ensure things are on track. Engagement is a wide-swath term that helps characterize actions that show people are interested in your content. For example, in this case I would calculate the growth from Week 1 to Week 2 via a formula in Excel or Google Sheets: (Week 2-Week 1)/Week 1 = growth %.
  • BIZNOLOGY  |  MONDAY, JUNE 19, 2017
    [Content, Google] How Trump’s unpopular decisions can strengthen brand engagement
    For this unpopular decision by Trump, CEOs of blue chip companies like GE , Apple , Google , Disney , WalMart , Tesla , etc. Major tech brands like Apple, Google, IBM , Microsoft , and AirBnB have already declared their support for the transgender community. We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community.
    [Content, Google] Amazon Buys Whole Foods: It's Not About Groceries
    It’s just that I see the over-arching story of the current economy as creation of closed universes by Amazon, Facebook, Google, Apple, and maybe a couple of others. The second point is a handful of companies control an increasing portion of consumers’ experiences through those devices: this is Facebook taking most of their screen time, Google or Apple owning the physical device and primary user interface, and Amazon managing most of their purchases.
    [Content, Google] CMO Update: SEO Updates and Insights for the Rest of 2017
    Google launched more than 1,600 changes to their algorithm last year. If you haven’t had time to keep up with the endless cycle of SEO news and Google changes, there’s no need to worry. Google Is Claiming More Clicks, so Build Your Audience Now. Mobile Shortcuts —In March, Google added tappable shortcuts below the search bar on mobile. Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Content, Google] Your Customers Called. They Want You to Know These 6 Things
    In May, BrightLocal released research that found that if a company in the Google Local Pack can improve its rating from 3 stars to 5, they’ll get 25% more clicks. All this user-generated content is basically the new word-of-mouth marketing. Customers are now so powerful, in fact, that many marketing wizards (like Joe Pulizzi, in his book “Content Inc.”) Businesses are changing how they think. For years ― decades even ― companies have been focused on their products.
    [Content, Google] How to Convince Your Leaders to Invest in 10X Content (and Why You Should)
    I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”. But the point of this article is to talk about how investing in 10X content is helping us achieve multiple goals.
  • ACT-ON  |  THURSDAY, JUNE 15, 2017
    [Content, Google] How to Create Content Unicorns and Ignore the Donkeys
    Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. Kim has a few tips on how you can create your own unicorn content and then leverage it to make unicorn babies. What is Content Marketing Moneyball?
  • VIDYARD  |  WEDNESDAY, JUNE 14, 2017
    [Content, Google] 11 Simple Ways to Improve Your Internal Communication with Video
    Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event. At Vidyard, we just switched from using Google Hangout video calls to Zoom video calls for our meetings. For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room.
  • SNAPAPP  |  WEDNESDAY, JUNE 14, 2017
    [Content, Google] 17 Great Microsite Examples for Driving Buyer Interest
    . You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. . If you can create an experience out of your content, you’re much more likely to capture your target audience’s attention – and keep it. . That’s not to say that other types of content aren’t effective anymore – because they are. One thing they all have in common, though, is that they are content worlds unto their own.
  • BIZNOLOGY  |  TUESDAY, JUNE 13, 2017
    [Content, Google] The art of narrative storytelling via social media marketing
    We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets. Don’t (or Do) Compare My PR Campaign to Google Ads.
    [Content, Google] How to Create an Infographic From Start to Finish in 5 Steps
    And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. CMI data shows us that B2B marketers use an average of eight different content marketing tactics as a part of their overall content strategies, and 58 percent of them regularly use infographics.
    [Content, Google] Achieving escape velocity: The content discovery challenge
    My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. There are content discovery algorithms and bots working behind the scenes that hold us in our place. Content discovery strategies. By Mark Schaefer.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Content, Google] 5 Types of Marketing Automation for Businesses to Consider
    As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. Google Analytics is probably the most used analytics tool. Marketing has been around for a very long time. Think about it.
    [Content, Google] Four Unique Features Found In Baidu Paid Search Management
    In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. With Google AdWords, an easy way to set keyword bids is to set a maximum cost per click to cover all keywords at the ad group level. Ad Creative – Content & Type. With Google AdWords, search-specific ads can are only text-specific.
    [Content, Google] How To Create A White Paper That Converts
    Tap into tools such as Google Keyword Planner , Ubersuggest and Buzzsumo. Table of Contents. Use the table of contents as an outline for constructing the first draft of a white paper. The table of contents should include an introduction section, sections on background/problem statement, solution, conclusion, and additional resources. Promote other assets: Link to your other content marketing assets in the white paper. Content Marketing
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Content, Google] How to Maximize Your Inbound Strategy
    The power of content marketing. Bosley outlines the inbound marketing components as: “We have to have content we’ve developed specifically for our audience that they will find relevant and engaging.”. “We We have to find the right audience and attract and pair those people with that content.”. “We Besides the business reasons, it’s also important know who your buyer is when you want to create content for them as the hook to your inbound marketing strategy.
  • BIZNOLOGY  |  FRIDAY, JUNE 9, 2017
    [Content, Google] Creative strategies to improve your brand’s online reputation
    Some easy ways to track your brand’s online reputation include: Set up Google Alerts for your company. Tip: Start by having your employees write content for your company blog and promoting their own content. You need to make it easy for people to review your business: provide links to the popular review sites like Google Plus , Facebook , and Glassdoor on your website.
    [Content, Google] Digital Assistants are Going to Change Your Marketing Life
    The transition is slowly taking place on a small scale, but Pidgeon believes total disruption will be driven by a new product or software release from one of the major players in voice search, which include brands like Amazon, Google, and Apple. “It’s not necessarily monetized by the Googles and Amazons of the world. The post Digital Assistants are Going to Change Your Marketing Life appeared first on The Content Standard by Skyword.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Content, Google] Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
    We all know those moments when we stumble upon what looks like a golden piece of content. They keep you from getting to the content you want to see. Google knows that -- and now, it wants to prevent that from happening to Chrome users. Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. And while that might sound great for many, what does it mean for content creators who rely on ad revenue?
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Content, Google] You Need to Understand These 6 Things About What B2B Buyers Want
    Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Some organizations are very savvy about letting visitors download several different white papers or other content resources before they ever start selling. Most people hate putting their phone numbers into content-download forms. Only one in three of us B2Bers are willing to put our phone numbers into lead generation forms when we download content.
    [Content, Google] Why Companies Are Failing to Grasp the Digital Customer Experience
    It’s why Amazon, Google, and many other digital-first champions have emphasized speed over everything. The post Why Companies Are Failing to Grasp the Digital Customer Experience appeared first on The Content Strategist. Brands Amazon customer experience Google ibm McKinsey salesIn a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.”
  • VIDYARD  |  THURSDAY, JUNE 8, 2017
    [Content, Google] 6 Video Podcasts B2B Businesses Can Learn From
    While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. And the content works just as well in podcast form too. Episodic content works as long as you stick with it. Podcasts are nothing new.
    [Content, Google] 6 types of content your readers hate
    When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Insensitive Content.
    [Content, Google] Marketers, Are You Ready For Voice Search?
    To best understand consumer behavior and understand your customers are moving towards voice search instead of just typing inquiries into Google, consider the following …. The Mary Meeker report breaks down the above in the below graphic: Additionally, back in 2014 Google surveyed both teens and adults asking, “What are you using voice search for?”. Producing content that has keywords and keyword phrases in a “who, what, when, where, how” format. By Brooke B.
    [Content, Google] Chatbot Therapists, and 4 Other Stories We Loved in May
    Now, people are turning to crowd-sourced review sites like Yelp and Google for advice on where to eat. I had The Content Strategist on the chatbot train as early as 2014—a time, fittingly, when I was also paying $10 per week to go to a student therapist the same age as me. As Contently’s head of content strategy, I’ll probably just end up replacing myself. Media chatbots Google Pixar Search Slack Twitter Yelp
  • SNAPAPP  |  TUESDAY, JUNE 6, 2017
    [Content, Google] Understanding the Modern B2B Sales Process
    Google’s research shows that 90% of B2B researchers who are online use search specifically to research business purchases, and they conduct an average of 12 searches before engaging on a brand’s website. . Source: Think with Google ). . Education: Buyer finds your company website, which includes high-quality, valuable content, and they begin to see you as an authority. Initial contact: Buyer provides his email address in exchange for some of that valuable content.
    [Content, Google] How to Make Your Content Stand Out in 2017: Three Expert Tips
    Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Your audience only has so much attention to divide among all the potentially valuable and interesting bits of online content. Video content is also easier to consume, particularly on mobile devices.
  • CONTENTLY  |  MONDAY, JUNE 5, 2017
    [Content, Google] The Best Content Marketing of May: Brands, Take Note
    The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. Because they look great, and the content is (usually) good. It’s feasible for B2B companies like Contently, since we’re able to attribute the ROI of direct mail campaigns that include our magazine, Contently Quarterly. Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing.
    [Content, Google] Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
    After nearly five years of blood, sweat, and toil, your company has a content hub that people care about. Your team is regularly producing content without a hitch, organic traffic continues to roll into your site, and your team of highly creative content marketers finally feels appreciated within your normally sales-first brand. Content marketers should expect that as time passes, they will become increasingly responsible for creating accessible reports of their work.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Content, Google] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Why aren’t we all using interactive content? . Content loading. .
    [Content, Google] Why Joe Pulizzi and I disagree on today’s content marketing dynamics
    In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Some mega-brands say no ,” I used several high-profile case studies (Coke, Fiskars, Sharpie) to show that even well-funded, ambitious, and successful content marketing programs had crashed and burned. I’m not saying content isn’t important. Content in the cloud.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Content, Google] YouTube SEO: How to Optimize Videos for YouTube Search
    Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. Source: Google.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Content, Google] May Social Media News: The Fight Over the Disappearing Message Continues
    You can now search content across cities and hashtags used -- the one differentiator between Snapchat's search feature launched earlier this year. Additionally, posts will be downgraded in the News Feed if the headline overexaggerates the content in the link itself -- a nuance that signals a deepened commitment to its position as a news site. In life, there are a few certainties: death, taxes, and Facebook.
  • ACT-ON  |  WEDNESDAY, MAY 31, 2017
    [Content, Google] The Importance of Personalization in the B2B Buying Journey
    The timing at which you’re ready for all this content and/or engagement — and the specific type of content and messaging that will appeal to you — is bound to be different for you than anyone else currently researching this type of solution. They come from different industries, they have different needs at each stage of their journey, and they have different content preferences. Imagine you’re a marketer about to begin researching a new martech solution for your organization.
    [Content, Google] 10 B2B Marketing Presentations to Favorite on Slideshare
    As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. Moz’s Surviving Google: SEO in 2020.
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Content, Google] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers. 1 tactic for content creation and distribution. More than 106 million users log on to LinkedIn monthly and actively engage with content. There is a huge opportunity to capitalize on the fact that all these professionals are actively seeking, reading, and sharing content through the platform. For example, let’s say you want to publish an article about content marketing.
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Content, Google] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    LinkedIn goes even further with products such as Sponsored Updates, Sponsored Content, InMail, and now Account Targeting. With Google’s Customer Match feature, you can upload a batch of email addresses to Google and it uses them for targeting specific customers at specific accounts. This works on Search as well as YouTube TrueView, Gmail, and the Google Display Network.
  • EXO B2B  |  MONDAY, MAY 29, 2017
    [Content, Google] Everything you need to know about Facebook Pixel
    Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising. The cost-per-acquisition (CPA) of the Facebook ad tool can be as interesting as that of Google Adwords. Do you have a website and want to advertise via Facebook?
  • BIZNOLOGY  |  MONDAY, MAY 29, 2017
    [Content, Google] How content intelligence will change content marketing forever, part 1
    I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest? In other words, can automated content be delivered creatively, individually, and spontaneously rather than reactively? I like the term content intelligence.
<< 1 2 3 ... 72 73 >>