[Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. relevant and carefully targeted) content. C – Create Compelling Content.
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. relevant and carefully targeted) content. C – Create Compelling Content.
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. relevant and carefully targeted) content. C – Create Compelling Content.
  • BIZNOLOGY  |  FRIDAY, APRIL 21, 2017
    [Content, Google] 3 insights from intelligent content conference
    I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” ” For those who know of our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing , it should be obvious that the conference was highly relevant to my interests. Data-driven content marketing is the future.
    [Content, Google] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    As we aimed to “up-level” our content and shape Summit into a true industry conference, this year Marketo has joined forces with one of my favorite publications to create a content series entirely focused on one of marketing’s most exciting trends: the convergence of advertising technology and marketing technology. I’ve created a handy preview guide to all the content below. It could be the content they read, the products they buy, even how often they ask for a discount.
    [Content, Google] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    A Contently survey from 2016 showed that 30 percent of millennials didn’t trust financial services companies, while 43 percent were unsure. Content, on the other hand, is proving to be a more customer-friendly option. In our survey, 47 percent of millennials indicated they’d be more likely to trust a financial services company if it created useful content. We run a lot of ads and we boost all our content because otherwise really no one will see it.
    [Content, Google] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Google offers multiple tools to check this, like the mobile-friendly test and the TestMySite tool. Each of these approaches will affect how you deliver mobile-friendly content and can help to enhance your presence in Google search, but they all also differing levels of expertise in SEO and web development. That said, when considering how to build a mobile friendly site experience, responsive website design is Google’s recommended way to tackle this.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Content, Google] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. In January 2017, Facebook launched the Facebook Journalism Project to identify and prevent the proliferation of fraudulent content ("fake news") on the platform. So far, Google and Snap Inc.
    [Content, Google] How to use customer data to develop marketing insights
    Customer behavior also informs what kind of content you should be posting on social media. When you analyze your customers’ likes, dislikes, purchasing decisions, and lifestyles, you can create content that draws those customers back to your site and converts new ones through likes and shares. One of the best ways to get this data is Google Analytics.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Content, Google] 24 Growth Hacks to Try Today
    What’s something I can try today , for example, with content that I already have? That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. 1) Repurpose blog content. You may have heard that multimedia content is quite popular these days -- in fact, marketers who use video grow revenue 49% faster than non-video users. 2) Build social sharing links directly into content.
    [Content, Google] Four Predictions About the State of SEO in 2017
    Any content that is published needs to be treated as a valuable asset. Many content marketers fail to treat content like a valuable asset. Instead of creating content that will help educate the web visitor or motivate them to follow the sales funnel, content is created more like a personal blog or is purely promotional. When content is treated as an asset, it creates opportunities for your site to acquire natural links. Guest post by Nathan Elly.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Content, Google] What Marketing Communications Should You Personalize?
    There are a number of ways to personalize the content on your website. These examples and many other personalized elements on websites occur through the use of dynamic content , which in simple terms is “HTML content on your website, forms, landing pages, or emails that change based on the viewer.”. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) One way is to take advantage of Google’s Customer Match.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Content, Google] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    More specifically, we'll define LSI and how the process can potentially benefit your overall SEO strategy, take a closer look at ways to find LSI-driven keywords, and outline how to add these keywords into your content. At the very basic level, sites like Google use complex algorithms to understand two things: Your content and its context. Search engines are always on the hunt for the most relevant and in-depth content for a given query. 1) A Simple Google Search.
    [Content, Google] Facebook’s Booming Ad Business Is Only Getting Bigger
    Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next. ” Now that Facebook is sharing revenue with media partners, it’s a more attractive option than ever for companies looking to monetize their content. The post Facebook’s Booming Ad Business Is Only Getting Bigger appeared first on The Content Strategist.
    [Content, Google] How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)
    You’re the product marketing manager that can talk geek with the best of them, but you can’t say a thing to your content marketing team—because you don’t have one. And when she says the company needs to hire one of those newfangled content marketing providers, the ones who can supply your company with the words, the means and the metrics to get your tech in front of the right buying eyes, you’re Googling before you hang up the phone. Ahh, Google.
    [Content, Google] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Table of Contents. It’s a simple concept: Get the content you would receive at a conference on your own time, when it’s convenient for you. Virtual conferences: on-demand quality content and insights about the industry. Google Sheets to manage the assets (you’ll get a template of this, too). Plus, when you create assets for your event online, you continue reaping the benefits of long-tail keyword SEO and organic traffic from evergreen content for months to come.
    [Content, Google] Video Measurement Is Broken. Here’s How to Fix It
    For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report. According to Jason Kint, CEO of the media trade organization Digital Content Next, a deluge of ad technology made it harder for advertisers to see where their investments were going.
    [Content, Google] How Reporting Can Improve B2B Blog Performance
    While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Total site traffic (including new content assets). At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic.
    [Content, Google] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Every once in a while magic happens.
    [Content, Google] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    This year’s Summit promises to be even bigger and better than ever before, featuring an incredible lineup of keynote speakers, including our very own CEO Steve Lucas and CMO Chandar Pattabhiram, Tony Award-winning performer James Corden, Grammy Award-winning musician Queen Latifah, executive-level content in partnership with Adweek, and tons of inspirational sessions showcasing influencers and speakers from notable brands like Visa, Google, San Francisco Giants, Microsoft, and many more.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Content, Google] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. Using an animal shelter's promotion of its weekend adoption fair as an example, we'll guide you through the eight steps of creating visual content with these tools and templates.
    [Content, Google] The 15 Best Screencasting and Online Presentation Tools
    Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Google Review Count: 206. Google Review Count: 200. Google Review Count: 196. Google Review Count: 192. Google Review Count: 182. Google Review Count: 154. Google Review Count: 151. Google Review Count: 135. Google Review Count: 121.
    [Content, Google] Marketers You Know, Stories You Don’t: Tamsen Webster [Podcast]
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. About the series: In an era full of content marketing. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread. Read More.
    [Content, Google] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. We have different systems to measure SEO, social sharing, engagement, and quality of content. With SCALE, organizations can ascertain not only the effectiveness of earned media hits for themselves, but also gain competitive insights about what content resonates on competitors’ owned and earned media properties.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Content, Google] How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
    Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content. 1) Google Fonts. You've probably used Google Fonts at some point to select fonts for a web project, but did you know they also offer suggested font combinations? You can add complementary fonts directly to your Google Font library by clicking the "+" symbol beside each recommended pair.
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [Content, Google] What is business video content marketing and how to get started
    So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process. And the good news is that you are already creating this content…just not with video. That is the same approach to create a sound business video content marketing strategy.
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Content, Google] Easter Eggs: 10 of the Internet's Best Hidden Gems
    It's the type of content for which BuzzFeed has earned a reputation, though it does also feature some legitimate news items and narrative journalism. 2) Google. It's been a long time since Google was "just" a search engine. But for those who want to have a bit of fun with its search feature, you're in luck -- Google's developers have a sense of humor. 3) Google Maps. Google's antics hardly end there. 4) Google Chrome. 7) Google (Again).
  • MARKETRI  |  FRIDAY, APRIL 14, 2017
    [Content, Google] Why Are Technical Marketing Blogs So Bad?
    Well, I Googled this problem I’m having, and it brought me here—to your technical marketing blog post. B2B Digital Marketing Strategy Content Strategy Steps B2B Marketing Strategies Strategic Marketing Consulting B2B Marketing Best Practices"Sorry to show up unannounced. How’d I get here? Which reads like a research paper and brochure. Anyway. I’m going to go.".
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Content, Google] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. Currently, I’m the Content Professor for the HubSpot Academy.
  • ACT-ON  |  THURSDAY, APRIL 13, 2017
    [Content, Google] How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14
    Not only are podcasts convenient for listeners, they’re a relatively simple, cost-effective content opportunity for marketers. Also, it’s a flexible format; it takes just few steps to convert content you already have (videos, webinars, even blog posts) into podcast episodes. At first glance, it may be easy to say B2B podcasts are just a trendy content platform. Yep, you turn to Google. No matter what the medium, content is king,” Handyman Bob said. “If
    [Content, Google] Simple content optimization – SEO for when SEO doesn’t make sense
    It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Content, Google] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Consider adding a few internal links within popular content to pages that need a ranking boost. 8 Links from Client Sites, Sites You Own, Widgets, and Embedded Content. In November of 2016 Rand Fishkin of Moz published a video encouraging marketers to garner links from client sites, sites they own, widgets, and embedded content , along with best practices on how to maximize results and avoid problems. 10 Create a Marketing Campaign Around Evergreen Content.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Content, Google] 12 Marketo Summit 2017 Sessions You Should Attend
    There are sessions for a wide variety of professionals, such as content creators, B2C marketers, developers and sales teams, too. Add to Calendar: iCalendar • Google Calendar • Outlook. In this session you will learn: How to determine what content and campaigns you need to truly engage with your audiences. How engaging, interactive content creates more value for buyers, drives more engagement and accelerates leads into the funnel.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Content, Google] 6 Websites Every Growth Hacker Should Bookmark
    But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand. A Google search for “ growth hacking ” yields a plethora of results. Its entries are a mix of tactical content and great stories, like this one about how Calendly pulled off double-digit growth. I’ll start by saying this: I am officially obsessed with growth hacking these days.
    [Content, Google] THE HACKIES: Hacking a technology stack for local presence management
    Enterprise marketers who manage campaigns for hundreds or thousands of locations are presented with the unique challenge of juggling data from a plethora of sources, from social platforms such as Facebook and Yelp, to search giants such as Google and Bing, in addition to brand-owned properties like location-specific landing pages. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify.
    [Content, Google] The Nine Best Reputation Management, RSS, and Social Search Tools
    But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. 1) Google Alerts. Google Review Count: 418.
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Content, Google] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    They watched presentations and were able to comment on their work in Google Classroom. Students have been using the tool at home to create more content. I create quick, instructional videos with a touch of a button and then easily post and share the link in my Google Classroom, website, or email. ”. Reach out to your key accounts on a regular basis with a summary of a recent piece of content your team created and a quick hello.
    [Content, Google] Lead your customers to your best online content: here’s how
    The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. Good blog content has links to other content that your audience may find relevant to the topic you’re covering.
    [Content, Google] Tips for Hiring a B2B Lead Generation Agency
    To find a reputable lead generation agency , examine their website, blog, online reviews, content and any social media to ensure their marketing efforts are well-developed on multiple channels. Techniques such as content marketing, industry influencers , SEO lead generation , email marketing , social media marketing and ad placement are all impacted by your business’s situation. Google and the other search engines modify their search algorithms more than 500 times per year.
    [Content, Google] A Website Design Process that Works: How to Get the Professional Services Website You Want
    I’ve been a part of many website design processes, spanning many different business configurations —content driven, B2C, B2B, web apps. By then, it was fully built and filled with new content and imagery — a 6-month labor of love. Thinking you can write the content – Waiting for content. What content will stay, what will go and what needs to be re-written? Don’t ignore deep areas of content, such as blogs & company news. Plan for content.
    [Content, Google] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure. Google. Google Analytics. We use Google Drive for easy content marketing collaboration and asset development. Google Drive. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix.
    [Content, Google] 6 Tips to Rock Drupal 8 SEO
    When you use Drupal 8 for your content management system, you have a powerful tool to rock search engine optimization. One of the main reasons Drupal is the content management system of choice for complex enterprise websites is the fact that it has been built from square one with the functionality and flexibility needed to optimize every node, every view, and every snippet of code for search engines. Google Analytics is an incredibly important tool for any web marketer.
    [Content, Google] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. Interactive content increases time on site and page views by as much as 500%. . Again, this unique content experience boosts the value proposition for maintaining a subscription--and drives the brand’s ethos as a leader in interesting content.
    [Content, Google] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. Interactive content increases time on site and page views by as much as 500%. . Again, this unique content experience boosts the value proposition for maintaining a subscription--and drives the brand’s ethos as a leader in interesting content.
    [Content, Google] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    As AdWeek pointed out , this social engagement can even extend itself into the physical game experience: the San Francisco Giants have a social media cafe at their home ballpark that streams social content during the game. Too Much Content? In the past, digital storytelling has sparked one key concern among teams and content publishers: that the consumption of digital channels will cannibalize consumption on other platforms. Content Strategy Marketing
    [Content, Google] The Beginner's Guide to Conversion Rate Optimization (CRO)
    We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you. Tools like Google's Global Market Finder can show you online search volume to give you an idea of your potential customer demand. This lack of attention, coupled with the fact that website visitors don’t always read to the bottom of a blog post as they “snack” on content , means a new approach is required.
    [Content, Google] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Google Review Count: 242. Google Review Count: 209. Google Review Count: 191. Google Review Count: 149. Google Review Count: 143. Google Review Count: 129. Google Review Count: 129. Google Review Count: 54. 4: The 14 Best Content Planning and Research Tools. #5:
    [Content, Google] Spring 2017: B2B Marketing Event Calendar
    The conference line-up is strong this year with highly informative events for B2B marketers ready to take their content and lead generation strategies to the next level. Look for our “Successful B2B Marketers Start Here” bright blue banner and phenomenal team of content and lead generation experts! At Summit, you’ll learn exactly how companies like Google , LinkedIn , and Twilio have achieved scalable revenue growth.
    [Content, Google] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume. DNN Evoq , a content management system (CMS) platform. Google Analytics , a tracking and analytics solution. To support advertising and lead-nurturing management, we integrated predictive analytics and multi-channel attribution tools (Infer and Bizible) with a content management system (DNN Evoq) and CRM systems (Salesforce and Marketo).
    [Content, Google] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. Well, make sure your marketing isn't full of lies, and be prepared to stand by your content if Oprah ever picks it up. And finally, don't expect for every piece of content you release thereafter to be equally as successful. Continue to create content that resonates with your audience and you'll do just fine.
    [Content, Google] Are Agencies missing the inbound opportunity?
    Clients use Google and social media to self-educate and they buy from those that educated them. If you are not creating content that reflects your clients’ needs and interests, (and 78% are looking for information around their business challenge), you will not be found, considered or contacted. Using content that educates clients as to consumer insights and trends presents an agency as an expert and a peer.
    [Content, Google] A B2B SEO Strategy to Attract the Right Prospects
    Google is constantly changing the way it indexes and ranks pages in search results.It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. A blog is crucial because it contains content that can be created easily and often. This content is your source for conversions.
    [Content, Google] My 20 top social media marketing, search, and reputation business articles
    I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. I always find it essential to make sure that good content, especially if it’s popular and evergreen, gets not only shared but reshared, too. How to recover from Google Penguin and Google Panda. Google is a lying liar that lies.
    [Content, Google] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    Make sure your website is coded in a way that will allow search engines to access, understand, and rank the content on your pages. And now that Google is splitting its search index into a desktop and mobile version, it’s also critical to provide a good mobile experience. Organic (unpaid) reach is very limited on social media due to changes in algorithms that give users a better experience—one with less promotional content.
  • ACT-ON  |  TUESDAY, APRIL 4, 2017
    [Content, Google] Three Favorite Act-On Features that Help You “Tell and Sell”
    Top Three Act-On Features for Jonas Software: Media Library and Gated Content. And so we created the landing pages ‒ through pay-per-click websites, Google AdWords, or whatever it might be, gated the content, and offered the product tour. And after that, once we know that [prospects] looked at that content, we go for the hard kill. Once upon a time ….
    [Content, Google] The 15 Best Audio and Video Editing Tools
    Visual and video content will become increasing important.” Google Review Count: 341. Google Review Count: 248. Google Review Count: 243. Google Review Count: 220. Google Review Count: 194. Google Review Count: 193. Google Review Count: 178. Google Review Count: 159. Google Review Count: 127. Google Review Count: 393. Google Review Count: 178. Google Review Count: 176.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Content, Google] The Ultimate Guide to Interactive Marketing
    Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the highest level of search interest it can assign, a score of 100 on a 0-100 scale. . . So, the million dollar question: How do you create content that cuts through the noise, drives higher engagement and converts more readers?
    [Content, Google] My unbeatable process for building links
    They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Content, Google] 22 Writing GIFs All Content Marketers Will Understand
    While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Below are 22 GIFs that accurately sum up the trials and tribulations of content creation. 22 Writing GIFs All Content Marketers Will Understand. In the daily content writing grind, it can be hard to get out of the weeds long enough to look ahead at what’s coming up in your queue. Office Life Daily Content Marleting
    [Content, Google] “It’s Not the Wand, It’s the Wizard” – Untold Stories of Content Marketing’s Best Speakers [Podcast]
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play Today on the show, we explore how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. The post “It’s Not the Wand, It’s the Wizard” – Untold Stories of Content Marketing’s Best Speakers appeared first on Unthinkable. Content Marketing
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Content, Google] 3 Rules for Content Marketing in the Fake News Era
    I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? Facebook and Google now drive the vast majority of traffic to publisher sites. For the foreseeable future, content marketing is going to exist in a media landscape that includes fake news.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Content, Google] How to build a killer content team
    Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Process – create a sustainable content flow.
    [Content, Google] THE HACKIES: MarDev = DevOps for Marketing
    Located at the intersection of creative direction, public relations, advertising, and content marketing, Aptoide’s influencer marketing program dealt in a media relationship management dimension, where there was also media buying and message crafting. It was also a very manual process of working on creative content and briefings with these influencers. We began by formalizing the structure of the marketing content publishing process as an adaptation of the DevOps toolchain.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Content, Google] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    We recommend a distributed content strategy to earn new followers from different audiences, so you could even promote video content on Facebook and other hosting sites and analyze the results. Facebook Instant Articles let publishers create and republish content within Facebook to get more readers without asking them to leave the social network. Google's new startup incubator, Area 120, was created so employees could spend time creating their own business ideas.
    [Content, Google] What is the Number One Strategy for Effective B2B Lead Generation?
    Content marketing. Content Marketing. Content marketing is a strategic campaign of creating and distributing valuable and relevant educational content to attract and retain a targeted audience. Instead of sending advertising that pitches your products, you are providing helpful content to your prospects to help them learn about solutions to their problems. Content can be white papers, eBooks, blog posts, videos and articles. Google, 2015).
    [Content, Google] 5 Website Best Practices that Produce More Leads and Faster Growth
    I would argue that there are 5 characteristics — all website best practices — of a high-performance website: Built around educational content. Best Practice 1: Produce Valuable Educational Content. To feed this need, your website should be both a receptacle and promotional vehicle for your expert content. In fact, this content can dramatically expand your firm’s reach, drawing in interested, motivated visitors from around the nation and the globe.
    [Content, Google] What Is B2B Social Media Marketing?
    In order to do this, you must create and distribute content that appeals to your existing audience. Once that content is shared, your brand will get additional exposure and recognition from a broader audience of potential customers. Increased Website Traffic: Sharing content on social should be a part of your content distribution process – not just to give your brand a chance to gain exposure, but to drive clicks back to your website.
  • ACT-ON  |  THURSDAY, MARCH 30, 2017
    [Content, Google] 12 Ways to Boost Your Website’s Lead Generation Performance
    White paper and research reports (not shown here) are the most common type of gated content. Add a “content upgrade” or a lead generation offer at the close of every blog post. Any time they get to the close of a blog post, there should be another related piece of content waiting for them. White paper and research reports (not shown here) are the most common type of gated content. On the other hand, don’t go too crazy with gating your content.
    [Content, Google] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Google Review Count: 332. Google Review Count: 319. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Google Review Count: 245. Google Review Count: 230. Google Review Count: 230. When your tabs are in the OneTab list, you will save up to 95% of memory because you will have reduced the number of tabs open in Google Chrome. 12) Google Voice.
    [Content, Google] The potential of blockchain technology: what every marketer should know
    STORAGE AND CONTENT — A giant spreadsheet of time-stamped transactions doesn’t really require that much storage space. The network doesn’t take a commission at all, which is why these networks will be able to provide the same storage as Amazon or Google for a fraction of the cost, say 90% cheaper. On the prescribed date, the contract queries Google, sees the result and the appropriate amount is released immediately (or not, if it fails).
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Content, Google] Why Your Marketing Needs to be Data-Driven
    Leads generated through Facebook respond differently to leads generated from the Google Display Network (GDN). You can also identify which content format works the best at any given time in any marketing channel—be it email, social media, or blog posts. Data-driven marketing facilitates more personalized content, which users show their appreciation for through increased engagement. In this day and age, there’s no excuse for not knowing what your customers want.
    [Content, Google] 7 Tips for Using Social Platforms to Improve Your Internal Communications
    We used the Google Suite, so we had Hangouts and Gmail, as well as comments hanging within Google Docs and Sheets. The executives instituted the company-wide use of Google+ for official and non-official communications at the corporate level and for cross-departmental chat. I was skeptical of Google+ as a communications platform and I’ve criticized it over the years. Brands Email Google internal comms SlackThis post originally appeared on Social Media Week.
    [Content, Google] When Can You Expect to See Content Marketing Results?
    “When can I expect to see content marketing results?” And it’s understandable – clients are investing their time (and dollars) in content marketing and they want to know when those efforts will pay off, especially if they have to justify the expense to company leadership. ” Popular opinion is that content results typically come in around the six to nine month mark. Let’s take a look: Set the Content Goals at the Program Outset.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Content, Google] Social media strategy leaders: Sarah Nilson
    I fell in love with “translating” complex scientific and health-related ideas into easily digestible content, which ultimately led me to the healthcare/biopharmaceuticals industry—a place with complex topics and an often lacking social media presence because of how heavily regulated the industry is. We are focusing on shares—trying to make our content valuable enough so our followers share it with their networks.
    [Content, Google] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Copying the same email or content to make only minor changes to personalize the message for a new audience. Manually updating banners or materials for each piece of content within a program. With the right platform, even non-technical marketers can make brand-approved adjustments to programs and content, without having to involve your creative services team. Another way to scale your campaigns is through the use of dynamic content and program tokens.
    [Content, Google] The 17 Best Social Media Management Tools
    As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Google Review Count: 437. Google Review Count: 426. Google Review Count: 331. Google Review Count: 324. Google Review Count: 306. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Google Review Count: 300.
    [Content, Google] How Travel Affects Creativity: An Exploration for Content Marketers [Podcast]
    Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). The post How Travel Affects Creativity: An Exploration for Content Marketers appeared first on Unthinkable. The post How Travel Affects Creativity: An Exploration for Content Marketers [Podcast] appeared first on Marketing Insider Group. Content Marketing
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Content, Google] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    HANDPICKED RELATED CONTENT: How Does Native Advertising Fit in a Content Marketing Strategy? Parse.ly – Getting There: How Brands, Publishers, and Agencies Use Content Analytics: With content creation and promotion comes a lot of data. If you have a digital audience, there’s a good chance that you have trouble connecting the information your data provides with a way to use it to improve your content strategy. appeared first on Content Marketing Institute.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Content, Google] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” ” But we all know that more content isn’t synonymous with better content. Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time. Consider content.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Content, Google] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    Often, marketers feel compelled to google search “lead scoring metrics” or take a page from one of the “Definitive Guides to Lead Scoring” to determine the attributes they’ll score. Things like: clicked in email, visited, downloaded content. Think of this as their digital body language – viewing multiple website pages, clicking in emails, downloading content, signing up for webinars, etc. We also learned which content assets were the best indicators of discovery calls.
    [Content, Google] How to Create a Customer-Driven Content Strategy | SMX West 2017
    I was excited to learn what other people had to say and I was excited to be able to talk about how customers should be the basis for any content marketing program. Specifically, I was excited to talk about how content can help take the customer through the buyer journey. And, for marketers, and specifically for search and content marketers, we need to be continuously thinking about our customers and how they are making decisions: What are they doing to get to that decision?
    [Content, Google] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content. How Does Google Rank Videos? Transcribe Your Video Content. Be relevant and applicable to the content.
    [Content, Google] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Content, Google] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys. Do you have too much Top of Funnel (TOFU) content and not enough Bottom of Funnel (BOFU) content that is oriented to decision makers? What type of content engages you?
    [Content, Google] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Leverage industry influencers to share your content.
    [Content, Google] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. A recent study by Markerly showed that, as an influencer’s reach increases, engagement with their content decreases, and is down to an inverse relationship between reach and accessibility. We developed and trialled Viewpoints on a number of projects we were working on for Livity’s client Google.
    [Content, Google] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. On top of all that, there’s a pretty good chance your CMO is about to stroll by and ask about your content calendar. How much content should I actually publish?
    [Content, Google] 5 steps to wrangling your most important social media channels
    Social media schedulers — Buffer (for sharing other people’s content) and CoSchedule ReQueue (for sharing my own content.). Analytics — Google Analytics (free). Content aggregator — email subscriptions (free) and Feedly (free). Use my Google Doc or pull out a piece of paper to start penning what you think should be on each checklist. Social media gurus make social media management sound so darn difficult.
    [Content, Google] Four Myths of Website Design
    With WordPress and all the free templates available on the internet, a lot of people believe they can just load up a free template, fill in the content and they are finished. Free (or inexpensive) templates give you no customization or control of the content. They are limited in what you can do and how content is presented, so therefore your ability to persuade your visitors to become customers is limited as well.
    [Content, Google] What Does a Content Marketer Do? Answered by a Content Marketer
    Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? On a more serious note, the more I’m asked this question, the more I realize that many people simply don’t understand exactly a content marketer does in today’s digital world. Let’s take a closer look at each one of these core components of content marketing: 1.
    [Content, Google] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. Amazon Associates and Google AdSense make almost no one any money.
    [Content, Google] New research reveals Americans migrating to three social media platforms
    Emergence of smart speakers (like Google Home and Alexa) … and why Apple is falling behind. Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. By Mark Schaefer. Is social media turning into a three-horse race?
    [Content, Google] Double Your Web Traffic and Inbound Leads (part 1): Give People a Reason to Visit!
    At Haley Marketing, we monitor Google Analytics on more than 500 staffing and recruiting websites. Content. First, let’s look at content. But what matters isn’t the format of the content, it’s the information you provide. The key to great content is to really know your target audience. Then produce content that your ideal clients and candidates will find useful. Need Help with Web Content or Promotion? Need more candidates?
    [Content, Google] The Six Best Accounting and Finance Tools for Small Business
    Google Review Count: 203. Google Review Count: 170. Google Review Count: 166. Google Review Count: 141. Google Review Count: 183. Google Review Count: 80. 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 7: The Six Best Google+ Marketing Tools. #8: 15: The 24 Best Visual Content Creation Tools. #16: 28: The 21 Best Content Curation Tools. #29:
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Content, Google] How Redesigning HubSpot.com Doubled Conversion Rates
    Content and Copy. As we were doing this, we simultaneously produced assets like product images and videos to finish out the content that would populate the designs. Using a roubst implementation of HubSpot Analytics, Google Analytics 360, and Amplitude, we've built a dashboard that pulls in every key metric across the website on a daily basis and lets us know how we're doing. At INBOUND, we launched a major iteration of HubSpot.com.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Content, Google] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    At least, that's what the folks at Nielsen and Google have found in their research. So read on, and start distributing your content in the right places. There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Content, Google] 5 Strategies to Help Teams Thrive after a Merger
    Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. Don’t forget content that lives on vendor websites or your Medium account. Of course, you could organize this with a shared folder and perhaps a spreadsheet, but using a system like Kapost, where someone bulk uploads all your content for you, is easier. Once your content is centralized, you can build a brand style guide.
    [Content, Google] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    On the other hand, Allstate has responded to cultural trends as they’ve cropped up, embracing them in its content strategy. If that content strategy weren’t enough, the brand offers public and private baking classes from world renowned chefs, which combines the timeless art of cooking with today’s constantly-connected foodie. The post Speaking Millennial: 6 Old, Trusted Brands Doing It Right appeared first on The Content Standard by Skyword.
    [Content, Google] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Marketing Nation Summit has traditionally been a user conference, but this year, we’re up-leveling the content and you can learn what’s important to both your peers and executives. Attend a session on content! Marketo LaunchPoint gives you access to hundreds of applications that complement and integrate into Marketo’s Engagement Platform, whether you’re looking for predictive analytics and big data solutions, content marketing solutions, or lead data providers.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Content, Google] The Best 2017 Networking Events for Marketers
    Some draw people from around the globe and provide content that makes the journey worthwhile. Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. Each event, however, focuses on a specific marketing practice and caters its content according to that audience. Aren't entirely sure where content marketing and mobile intersect. 5) Content Marketing Conference.
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