• LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Content, Google] Designing and Managing ABM Campaigns with Mat Rider
    We wake up every morning and there is a new update to Google or Facebook on how marketers can leverage their platforms. But what has been our arsenal, at least for the past year, are things like Google AdWords. The targeting, from sales, we also understand how to create our content — whether it was an ad, a social post, or a landing page on how we were connecting that story to them. Optimize your content for the audience. Optimize your content.
  • BIZIBLE  |  MONDAY, JANUARY 22, 2018
    [Content, Google] How To Measure The ROI Of Print Marketing
    You can set a QR code to do an array of things when scanned: open a website, open your business page (on Facebook, Yelp, Foursquare or Google), make a phone call, send an email. For instance, this could be a CTA to send an email, subscribe to a newsletter, or fill out a form to access your gated content. Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers.
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Content, Google] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. You can subscribe to make sure you don’t miss a single episode at the Google Play or iTunes Store. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.
  • CHIEFMARTECH  |  MONDAY, JANUARY 22, 2018
    [Content, Google] Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech
    To participate in The Stackies , you simply create a single 16:9 slide — in PowerPoint, Keynote, or Google Slides — that illustrates your “marketing stack” and how you conceptualize it. Your marketing stack is the collection of all the different software you use in marketing (marketing automation, social media management, content management, CRM, advertising, DAM, video, SEO, etc.).
  • LEADSPACE  |  MONDAY, JANUARY 22, 2018
    [Content, Google] 10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
    Google AdWords allows you to run campaigns to increase site traffic, help gain valuable information about what offers and content resonate with your audience, and develop a relationship with them through retargeting efforts. If you’re not using a dedicated lander or if you want an initial baseline to go off of, you can look at how people are currently engaging on your website with Google Analytics. Not all customers are created equal when profitability is considered.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Content, Google] 6 KPIs For Content Marketing
    Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. For the content marketer, that almost always includes both search and website metrics. You can calculate this KPI in Google Analytics in its search console.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 18, 2018
    [Content, Google] 7 SEO Trends for 2018 That Will Make You Question Everything
    A key piece of UK legislation will fundamentally alter the tracking of consumer data on the global scale, while Google’s decision to emphasize mobile users will pave the road towards the future. However, with the growing popularity of smart speakers such as Google Home and Amazon Echo, voice search queries are becoming more and more popular. Slowly, that perspective has shifted, spurred toward a ‘user experience first’ mantra by the rise of content marketing.
  • OUTREACH  |  THURSDAY, JANUARY 18, 2018
    [Content, Google] 4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018
    It’s time to bring your team into the future of sales with a streamlined way to do all of your prospect research in less time because every second your reps spend Googling is a second they’re not building relationships with prospects. Copying and pasting might be more efficient than rewriting everything from scratch, but the right technology can actually help your reps reuse key content in a scalable way. How many opportunities are your reps managing at any given time?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Content, Google] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Besides revealing a little more than half of B2B marketers are extremely or very committed to content marketing, it also found that success rates with content tactics are growing. SEO and Content.
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Content, Google] 8 Facebook Targeting Strategies You Should Try Today
    For example, if you’re retargeting to users who have landed on your blog, you’ll likely want to serve them content focused ads, while as if it’s users that have landed on a product page, you’d prefer to serve them a product ad. . Mine for Data in Google Adwords. ATAK Content Marketing SocialIf you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Content, Google] Influencer Marketing: The Power of the “Micro-Moment”
    A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches on Google including “product reviews” have grown by 35% in the last 2 years. Working with influencers on content is a great way to increase your SEO ranking and appear up top when your target customers need you most.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Content, Google] Review bots, fake news, and the misinformation age
    The overflow of content and the lack of adequate sanity filters created an ecosystem where many of us simply don’t have the time, the resources, or the disposition to fact-check everything. There’s also some encouraging but timid movement by online titans like Facebook and Google to help consumers to separate the wheat from the chaff. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Content, Google] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. It’s pretty simple—the more clicks you attract with your search result, the more likely Google will give you a ranking boost. The spot your page gets in Google results could become a game changer.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Content, Google] Only B2B - Untitled Article
    For most people “ content marketing ” is ALL about “ marketing content ”. However, we cannot ignore the advanced nuances of content marketing which focuses on the purpose of creating content and different strategies to achieve it. In this post, we will focus on two significant “ purposes ” of content marketing: Demand Generation and Lead Generation. Google it? You need a combination of both to succeed in your content marketing efforts.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Content, Google] YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know
    YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Last week, we reported on some changes to the Facebook News Feed that will make content from friends and family -- as opposed to brands -- more visible to users. YouTube, for its part, faced similar scrutiny in 2017 -- its parent company, Google, is expected to appear before U.S.
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [Content, Google] Tips to Make Your B2B Website Design Lead Centric
    Engaging Content. Incorporating content that engages the user not only ensures your company stands out from the competition, but it can also increase the frequency of leads that come in via the B2B website. Engaging website content is succinct and instills trust and confidence in your company, while also building the efficacy and professional image of your company’s digital brand. Leads. Leads. Leads.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Content, Google] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    As soon as content marketing took off as an industry term, so appeared the naysayers. Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last. Many mouthpieces blame content marketing for an advertising campaign’s failure. Not content marketing.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Content, Google] 13 Smart Brands Using Technology to Power Their Content
    But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences. However, the degree of tech sophistication our predictors envision for content marketing isn’t going to happen overnight.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Content, Google] Visionary briefings: How to lead with exponential growth
    This 30-minute on-demand Biznology webinar will show you how to take back leadership from the giant tech platforms that are winning the wars in advertising revenues, content displays, and escalating e-commerce. Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Content, Google] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. While serving as Director of Marketing at nettime solutions, acquired by Paychex in June 2014, Jen developed and executed an inbound lead generation and content marketing strategy while supporting a channel of referral, reseller, co-branded, and white-labeled partners. By Matt Heinz, President of Heinz Marketing.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Content, Google] 27 Reasons Why Your Content Sucks
    Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Content, Google] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    A handful of publishers contacted by Facebook told Digiday that the social giant plans to “favor content that’s shared by users or otherwise actively engaged with.” ” That implies content from brands and publishers will be deprioritized. Per Mike Isaac of The New York Times , Facebook hopes minimizing content that could upset people will result in a better experience, even if it causes users to spend less time on the site.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Content, Google] Only B2B - Untitled Article
    Quick guide to Content syndication: All you need to know. Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list. If not then you should get content syndication in the list right away and here is why: What is Content Syndication? So, what exactly is content syndication? What’s so great about content syndication?
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Content, Google] Only B2B - Untitled Article
    Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. Read more about content syndication on our blog “How content syndication can be more than just a traffic boost.”.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Content, Google] Only B2B - Untitled Article
    14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. And that is where content syndication kicks in. Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Content, Google] Only B2B - Untitled Article
    14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. And that is where content syndication kicks in. Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience.
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [Content, Google] 6 Reasons Video Is A Star Player In Content Marketing
    It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6. Content.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Content, Google] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    The customer has the power of choice, and — thanks partly to the popularity of content marketing for the past decade — can now research products on their own: 90% of B2B buyers say when they’re ready to buy, they will find you. . While it’s not a B2B example, look briefly at Netflix for an example of the global thirst for personalized content based on actions, rather than assumptions. . . . . . SnapApp lets you create interactive content with an intuitive drag-and-drop editor.
  • HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [Content, Google] How I Learned the Hard Way Not to Associate My Company With Buzzwords
    I realized we needed to change direction when our previously successful content was suddenly met with scorn. As a bonus, clients don’t have wild expectations that we will somehow hack their way to the first page of every Google search overnight -- a win-win scenario. "Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Content, Google] Make your life easier with social media marketing tools and apps
    If part of your social media tasks includes blogging, writing emails, or other content writing, then this will help you learn to become a better writer. This search tool is a free Google Chrome plugin that saves you time when looking for a page, person, or videos that a person likes. AnyImage : This is a browser-based tool that helps you post images to Twitter , Facebook, LinkedIn , and Google+. It’s 2018!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Content, Google] How to Generate Leads with Webinars
    Data from your own content. Your most engaged leads are those who are consuming your content on a regular basis. Your most popular content can be sure-fire hits for webinars. If you haven’t created case study content, webinars are a great way to get started. You can repurpose the webinar into a blog post, making for great sales enablement content. But you can deliver enough value for them to remember you and become raving fans of your content.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Content, Google] 3 Simple Tools for Hiring Great Content Creators in Less Time
    The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research].
  • KEO MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Content, Google] Web Design Trends for 2018
    Your users, and Google, expects a secure experience and will demand a trusted certificate on any web page they visit. AMP makes it easy for website designers to create mobile-friendly content once and have it load perfectly on various sized screens, like smartphone, tablet, laptop, and desktop. Google rewards websites with an excellent user experience, so AMP optimization is a key consideration in 2018.
  • BIZNOLOGY  |  MONDAY, JANUARY 8, 2018
    [Content, Google] Six roadmaps multiply your exponential growth
    How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. Lesson for leaders. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy.
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Content, Google] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    The second is the ability of AI to build trust and reduce bias with users -- which, when executed successfully, can help AI systems do things like explain why it makes certain recommendations of actions or content. It's a bit nostalgic of the Google Clips photo technology announced last fall, which boasts allowing users to spend more time in the moment, rather than taking the perfect picture, with similar recognition technology.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Content, Google] How Demand Generation is Limiting Your Business Growth
    In many cases, they drive their own buyer’s journey by using a variety of channels, consuming different types of content, and getting feedback from other customers. Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). They need to create quality content rather than mass publishing average content their customers can find anywhere else.
  • BIZNOLOGY  |  FRIDAY, JANUARY 5, 2018
    [Content, Google] International SEO: Another reason to avoid AMPs
    Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. The three reasons to avoid AMPs boil down to one: you need JavaScript to track and measure marketing effectiveness, and to build more personalized content experiences. So for a lot of marketing content, AMPs are a nonstarter. Google also ignored our country and language codes.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Content, Google] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    But new tech has consumers seeing (and hearing) the future today, and it’s left content marketers with a number of important questions to consider. Translating content was a natural first step in the pursuit of standardized translation. Videos, blogs, podcasts—all of these mediums give content creators space and time to create captions, voice dubs, or even entirely separate avenues of content for users based on language.
  • KEO MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Content, Google] Why Your Website Needs a Redesign for 2018
    Google uses a range of methods to decide what pages they display on the first page in results. While their exact formula is secret, you can do a few things to improve your Google rankings. Long-tail keywords or keyword phrases help you rank for the types of questions and phrases people use today to search for content. Create content that is clear, easy to read, and easy to search. Keyword density means how often your keywords occur in your content.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Content, Google] How to Know It’s Time to Update Your Landing Page
    One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change? Competitor analysis is what marketers do, so one doesn’t have to be a genius to estimate your content and design strength. Two or three years ago, you launched a landing page. It worked fine.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 4, 2018
    [Content, Google] Stunt for Your Brand: How (and Why) to Put Publicity Stunts in Your Marketing Playbook
    As we’ve written before in the Content Standard , viral trends are difficult to predict , and they tend to have a short life expectancy. But this brand awareness only matters if the stunt’s audience aligns with your own brand audience, and if the content of the stunt itself fits your overall content strategy. For more stories like this, subscribe to the Content Standard newsletter. Content Strategy Marketing
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Content, Google] How to Create a YouTube Channel
    If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business. Create a Google account (if you don't already have one). Create a Google account (if you don't already have one). Source: Google.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 4, 2018
    [Content, Google] Voice Search: Is Your Content Prepared for the Verbal Revolution?
    Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? I asked Google Home, “What are the best laptops?”
  • BOP DESIGN  |  WEDNESDAY, JANUARY 3, 2018
    [Content, Google] 3 Tips to Refresh a Lackluster Marketing Strategy
    Check your Google Analytics to see how visitors are getting to your B2B website and what types of actions they are taking. Then it’s likely you should keep blogging and content creation as essential elements of your strategy. Are subscribers opening and clicking on your content? It might be time to ditch those campaigns in favor of creating personalized content. Is your marketing strategy looking a little lackluster or not driving the results you are looking for?
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Content, Google] 35 Marketing Tips to Make Your Work Day More Productive
    You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. More than likely, they’ll be flattered enough to share your content with their own audiences. . . For Optimizing Content. . For Content Production and Workflow. .
  • HUBSPOT  |  WEDNESDAY, JANUARY 3, 2018
    [Content, Google] The 6 Biggest Marketing Lessons HubSpot Learned in 2017
    One tactic our team used to achieve this was moving from two weekly email sends per week to one and then focusing on making that one send count: better segmentation, lots of testing, and creating more interactive content (like the webinar promotion email that includes a countdown shown below). It’s tough to measure the business impact of such a “brand” play, but one way to think about content like this is in terms of ad spend.
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Content, Google] Marketing technology: Tech that makes Heinz Marketing tick
    A few comments on format and organization: You’ll note that we have a ton of tools specific to content – creation, management, amplification, etc. And since our demand generation efforts are so closely tied to content as well, there’s overlap in a few of these categories. The full inventory, by category: Content Creation. Content Amplification. Content Curation. Google Analytics.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 2, 2018
    [Content, Google] Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts
    But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed. When it comes to content, your audience wants it in small, easily digestible portions. Content needs to be concise and easily scanned across all devices…and of course, it needs to be shareable. Consider these tactics to make your content easier to absorb: Add open graph (OG) tags to your site.
  • BIZNOLOGY  |  TUESDAY, JANUARY 2, 2018
    [Content, Google] Add self-referential links into your 2018 search engine optimization strategy
    The only content links you can control are your own. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. Even today, web pages are still cards of sorts and hyperlinks are just a technical method of linking descriptive text to relevant content–via hyperlinked hypertext. Old habits die hard and Google tends to say one thing and mean entirely another. Ted “Hypertext” Nelson.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Content, Google] Three Ways Users Can Help Keep Twitter Vibrant
    That seems to be a common question right now, according to Google. A reasonable imbalance between followers and following is inevitable, but accounts with numbers this skewed are missing out on potentially interesting content and valuable new connections, and certainly don’t look welcoming to newer Twitter users. Is Twitter dying? “Dying” may be too strong a word, but the microblogging social network is clearly struggling.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 2, 2018
    [Content, Google] 3 New Year’s resolutions for your martech stack in 2018
    You can already see it with messaging platforms overtaking social media sites and voice-interface services such as Amazon Alexa and Google Assistant experiencing exponential growth in adoption. citizen designers — creating beautiful infographics and other visual content. citizen developers — building helpful apps, chatbots, and interactive content. but don’t overlook innovative new approaches to content marketing, social media marketing, or marketing analytics.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Content, Google] 3 Aha Moments to Improve Your Content Marketing in 2018
    As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. 75% of most successful B2B marketers always/frequently deliver content consistently via @cmicontent.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 29, 2017
    [Content, Google] 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
    A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”. Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. This year we steal from the Content Marketer of the Year finalists. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 28, 2017
    [Content, Google] Digital Home Assistants Were Popular Gifts This Year. Content Marketers, Take Note
    Meanwhile, sales for Google Home were strong, even if it remained a distant second to Amazon’s product line—it’s estimated that Amazon’s Echo products outsold Google Home by a margin of three to one, even though exact numbers have yet to be revealed. Such rapid growth in device adoption will likely make voice search queries and audio content far more influential on consumers in the coming year.
  • ALTITUDE BRANDING  |  WEDNESDAY, DECEMBER 27, 2017
    [Content, Google] SEO Trends: What To Expect In 2018?
    Some changes were forced upon it due to Google algorithm updates, others because of new technological trends, such as increased use of mobile devices. High-Quality Content. The content used to be there just to stuff keywords in the previous decade, but Google did some hard work to change that, which brings us to today – the time when quality content is one of the most important elements of SEO.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Content, Google] Only B2B - Untitled Article
    Increase the frequency of publishing the content. Content helps to give you some authority and credibility. Focusing on the very fact creating and increasing the frequency of content publishing can give you a better visibility along with reliability. Publishing valuable and insightful content in a good frequency positions you as a thought leader in your niche, making you a trustworthy resource for businesses that are ready to purchase. Drafting of your content.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 27, 2017
    [Content, Google] Top 10 Content Marketing Predictions for 2018
    Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. Original Content Will Be More. Original content is already the bread and butter of strong content marketing campaigns—or, at least, it should be.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Content, Google] KoMarketing Year In Review: Top Posts & Milestones from 2017
    It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. This past year we decided to change that and released two new case studies on SEO-centric content marketing. On-site content marketing was not the only factor contributing to the success of our online marketing program.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Content, Google] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. But just because you likely need to work a bit harder to keep your content marketing maturity level on track with your competition and on pace with innovation doesn’t mean you can’t take advantage of a few shortcuts along the way. Everything you do as a content marketer should flow from a constructed #contentmarketing strategy.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Content, Google] Every marketing department needs project management software
    content creation), the type of tasks that tend to take longer than estimated, or WHO is always late. That and baseline martech: CRM, marketing automation, web content management, email (preferably Gmail), and Microsoft Excel (as Google Sheets still has a far way to go). About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Content, Google] Every marketing department needs project management software
    content creation), the type of tasks that tend to take longer than estimated, or WHO is always late. That and baseline martech: CRM, marketing automation, web content management, email (preferably Gmail), and Microsoft Excel (as Google Sheets still has a far way to go). About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Content, Google] 30+ Best Marketing And Tech Blogs To Follow In 2018
    A global content marketplace, has come up with the most innovative concept of bringing in both content buyers and content creators together from all around the world, on to their platform and leveraging them to benefit from each other. It’s a place where you’ll find articles on the latest ideas in SEO, Social Media Marketing, Link Building and Content Marketing and what you can do with your own efforts to make them better.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Content, Google] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2
    The goal of the publication is to create actionable content that inspires anyone who has started a business or is willing to grow their business on web universe. A blog focusing on the science and benefits of using SEO website content. A collection of contents and useful resources related to SEO, online tech, marketing tips, gadget reviews. 14) Matt Cutts: Gadgets, Google and SEO. The universe of tech blogs is vast!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 26, 2017
    [Content, Google] How Your Local Service Business Can Soar with Google’s Algorithm Updates
    This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers. The Map Pack, along with a Google My Business listing, has been a boon for local businesses. That was until Google updated its algorithm in 2016 and 2017. Guest post by Chad Crowe.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Content, Google] 3 Tests That Can Save Personalization
    People who feel that YouTube is going too far can deactivate auto-play and select each piece of content mindfully. Going further, they can block targeted advertising by adjusting Google Ads Settings. That way, Google can’t gather enough data to personalize the feed. If the Google Maps app can’t base directions on your location and means of transportation, what’s the point? Can ‘personalization’ as we know it survive 2018?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Content, Google] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    For brands that rely on some advertising to promote content and push leads, marketers will have to think critically about how their targeting criteria might come off to a non-marketing audience. But for content marketers, I like to think about the opportunity from the content strategy side. How might your brand conceptualize, produce, and distribute content differently if you knew exactly who your competitors’ target audience was? 2017 has been quite a year.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Content, Google] ‘Tis the Season for Listicles: Are End-of-Year Round-Ups and Predictions Actually Valuable Content?
    ‘Twas the week before Christmas, and all through the Internet, content marketers’ inboxes and social feeds became full of articles about “The best content marketing of 2017,” “The top 5 influencers of 2017,” and “The biggest content faux-pas of 2017.” ” There were also some of these for good measure: “What does 2018 hold for content marketing?” I was about to blow the lid: content strategy exposé!
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Content, Google] 10 Interesting Digital Marketing Stats to Ring in 2018
    Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. For 85% of B2B marketers, quality content and a commitment to metrics is critical. The majority of B2B marketers regard content quality and efficiency as top priorities for their digital marketing campaigns, and nearly half consider metrics and optimization to be crucial for success.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Content, Google] Our Favorite Articles & Blog Posts of 2017
    Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content. People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case.
  • HUBSPOT  |  THURSDAY, DECEMBER 21, 2017
    [Content, Google] Are Google's Featured Snippets Eating Your Blog Traffic?
    As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. On top of that, just under one-third of Google searches now returns a featured snippet. So, yeah -- with featured snippets appearing on a third of all Google SERPs, there's a good chance that they're eating your traffic. Daily SEO and Content Marketing
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Content, Google] Should I Write Business Blog Posts?
    Brainstorming topics and content can take time away from other, more pressing tasks. Sometimes, you won’t have a fresh idea, yet you’ll still feel compelled to remain on a “content schedule” (which is important to business blog success). Content schedules are usually how marketers organize posts from team members and guest writers. External links to your business blog prove your content contains helpful, relevant information.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 20, 2017
    [Content, Google] Is Your Marketing Ready for 2018?
    One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. Thank goodness, Paul Roetzer has walked onto both ICC and CMWorld stages to fill us in with presentations such as Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. For more on Paul’s AI framework for marketers, see Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Content, Google] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Content Focus Trends.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Content, Google] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Your best #content can be resurrected, repurposed, repackaged, and resurfaced, says @Joderama. Inventory your content. Review the content in your archives.
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    The CPL calculator is hosted as a view-only Google Sheet. Once you open it, be sure to add it to your own Google Drive. Inbound Costs We’ll consider inbound costs everything from organic traffic to the main marketing site as well as content marketing via the company blog. In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google. We put placeholders in for Facebook, Google and Linkedin – add and remove channels as you need.
  • BOP DESIGN  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] A 5-Minute B2B Website Audit
    Have you ever clicked on a result from Google or Bing and waited for what seems like forever for the website to load? However, the most accurate information regarding page speed is in Google Analytics. Does the content speak to a prospect’s need? The prospect will do a Google or Bing search for the products or services your firm offers. The last few weeks of December typically includes prepping for new projects in 2018.
  • NUSPARK  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] Discover Buyer Intent and Boost Your Content Marketing ROI
    “If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Your potential buyers are sorting through an avalanche of content. Hold that thought while we step back into Internet history to see how we arrived where we are today — sinking in a glut of content and still feeling like less of a force in the sales process than we’d like to be. Raise Your ROI: Match Content to Buyer Intent.
  • BIZNOLOGY  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] Take the lead, deliver the future, and rise to the top in four stages
    Next, your ads and content will fit you. Google’s, Facebook’s and Amazon ’s platforms perpetuate the last century. By focusing on users’ problems instead of what they sell, publishers add two-way always-on platforms that deliver the information, content, and solutions people need every minute throughout the day. Lesson for leaders. Imagine the near future, the world of 2025.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. But your example of dealership is spot on, which is, if you’ve consumed all this content online and you just want to ask somebody a question, enabling that process seems like sort of the entry level, if you really want to optimize this sort of, this offline, sort of phone based channel I guess. By Matt Heinz, President of Heinz Marketing.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] What Buying a New Phone Taught Me About Brand Narrative
    From one hyperstylized brand narrative to the next, to some creepily accurate retargeted ads that follow me, I have never felt so important to Apple and Google—nor so uncertain as to whether or not that’s a good thing. Between friends and family using their preferred devices around us to incessant advertising that appears if we accidentally use the word “phone” in a Google search, most of us are familiar with these brands and their products in our day-to-day.
  • BUZZSUMO  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017
    Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. Creating business content is complex. Content is often aimed at specific niche audiences of buyers and hence it doesn’t get widely shared. Research and reference content. Opinion Content.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 18, 2017
    [Content, Google] 5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
    The most common example is the duopoly of Google and Facebook in digital advertising. If you’re unhappy with Google’s search advertising prices and policies, what are you going to do? This is why, despite vocal resistance from major advertisers such as Proctor & Gamble over measurement and visibility issues, Google and Facebook have each been able to hold on to their dominance. And the strength of Facebook and Google reach beyond their walled gardens.
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 14, 2017
    [Content, Google] 3 Simple Tips to Improve Your Website Page Load Speed
    Google has also indicated that site load speed is one of the signals used by its algorithm to rank pages. As websites continue to evolve to become much more complex and content-heavy, it’s important to make sure your website is tuned to reduce page load speed as much as possible. Combining files (Google fonts, CSS, JS). Consult with your hosting provider on how best to “performance tune” your server for your website and content management system (CMS).
  • HUBSPOT  |  THURSDAY, DECEMBER 14, 2017
    [Content, Google] 9 Proven Tactics of a Successful Local Facebook Marketing Strategy
    Screenshot positive reviews on sites like Yelp and Google+, and then share them on your Facebook page. Share Local Content. Share content from local organizations that captures the essence of your locale and will interest to your audience. These are examples of good local content topics: 13 Things Keeping Austin Weird. If you’re looking for ways to build engagement and gain traction, tag accounts that share content which aligns with your audience’s interests.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 14, 2017
    [Content, Google] Content Marketing Predictions for 2018
    Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Content, Google] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. As of 2015, most of Google users access the search engine via mobile phone. In addition to web page responsiveness, it’s very important to consider the mobile-friendliness of: Content should be examined for font color and size, as well as paragraph size. Post awareness-stage content. Do: Up Your Content Marketing Game.
  • LAUNCH MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Content, Google] Fundamental SEO Strategies for B2B Organizations
    Assess your SEO efforts against these best practices to improve your organic search rankings and achieve objectives like those noted above: Create high-quality content. With content still being one of Google’s top ranking signals , is the content you’re producing truly meeting the needs of your audience or answering real-world questions for the personas that you are trying to attract? Produce content that truly educates or informs your audience.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 13, 2017
    [Content, Google] A Healthcare Marketer’s Guide to Local SEO
    Update your Google listing. The first thing on your local SEO checklist should involve either creating or updating your Google My Business (GMB) listing. Google My Business listings look like this: Setting one up is simple and can be easily accessed and updated for free here. Include location-based keywords and keyword phrases naturally throughout your website content.
  • NUSPARK  |  WEDNESDAY, DECEMBER 13, 2017
    [Content, Google] How to Use 3rd Party B2B Intent Data to Drive Leads
    Consumer insights from Google show B2B buyers typically perform up to 12 internet searches before choosing a brand’s website to visit. At this point, you can serve users content aimed at getting them to click deeper into your site, which can help you to identify them. Developing an account-based marketing campaign gives you the opportunity to reach identified prospects with content aimed at their specific point in the buying cycle.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Content, Google] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. In late October, Google released version 62 of Chrome browser with two significant updates. Here’s what this now looks like: According to Google , “Passwords and credit cards are not the only types of data that should be private. What other platforms might serve your forms, landing pages, images, or content?
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [Content, Google] Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content
    The movie was terrible, but its promotional tactic was a watershed moment for visual content. As both CEO of the stock imagery service Storyblocks and a marketer myself, I spend quite a bit of time trying to find the right balance between time, budget, and quality in visual content. The tyranny of time in visual content. With the right combination of resources and functionality, you can significantly streamline the visual part of your content creation.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Content, Google] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    I can also choose how I want my content to be shared on Facebook, Twitter, Google+, and Instagram. After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out).
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 12, 2017
    [Content, Google] B2B Sales: Top Tools, Strategies, & Tactics for 2018
    Frankly, video is just a natural progression; the consumer market has been gaga for video since YouTube was acquired by Google back in 2005. EveryoneSocial allows your people to source content and information from inside and outside your organization to share with prospects across all social channels. B2B Sales Strategies.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Content, Google] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Artificial intelligence will help marketers effectively deliver personalized content at the right time. Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Quality content.
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Content, Google] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Mode Analytics, a SaaS company with an SQL-based analytics platform, has found a “non-traditional” path to success with content marketing. Their team does plenty of what we could call “traditional” content marketing. Mode cofounder and CEO Derek Steer wrote the content for SQL School, back when the company was just six people working on the beta version of Mode’s product. Without that focus, it may not have realized how much of a content asset SQL was proving to be.
  • CONTENTLY  |  MONDAY, DECEMBER 11, 2017
    [Content, Google] Why Today’s SEO Experts Will Evolve or Go Extinct
    As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. ” Create content for humans, not search engines.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Content, Google] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Google Finance : Real-time stock quotes and charts, financial news, currency conversions, or tracked portfolios. Google Public Data Explorer : Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. Content Marketing Institute : The latest news, studies, and research on content marketing.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 11, 2017
    [Content, Google] How AI Will Impact Content Discovery And Ad Placements
    As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn. But even as AI gets better, what does more AI-based content surveillance mean for brands and marketers? At the same time, she noted we still don’t know exactly how Google evaluates content quality. “We
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Content, Google] Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen
    We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. You can catch up on all our episodes through the iTunes store and Google Play, and every past, current and future episode of Sales Pipeline Radio is available at salespipelineradio.com. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 11, 2017
    [Content, Google] Content Syndication: More Than a Traffic Boost
    I learned content distribution, syndication, and SEO very much by accident. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution. I’m not talking about paid , cost-per-click-oriented content discovery channels like Outbrain (though these tools can be highly effective in a few ways).
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