Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Trending Sources

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant. Historically digital ad space has been bought in ‘batches’ based on number of impressions, frequency of ad rotation or some other measure. That’s got to be attractive, so why isn’t it also seen as relevant?

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. Segment by Buying Patterns/Frequency ?. Once buyer personas are defined, you must then map their content to each type of buyer.

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. And your content can do the filtering for you. Too Little Content.

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Five Content Marketing Tips for B2B Success

Webbiquity

Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers.

Tips 100

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ? Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the halo effect.

How to Email Often without Losing Readers

Vertical Response

And how often can you send a pitch alongside non-sales content? Deliver amazing content and the revenue and numbers will take care of themselves. You don’t have to stick to that planned frequency to the letter, though. “The percentage didn’t change due to frequency.

Email 30

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails? Simply stated, dynamic content is mail merge on steroids. Why do you need dynamic content? When should you use dynamic content?

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. In this post I want to focus on the “less is more” content strategy. Referenceable content.

5 Strategies to Build Customer Relationships Through Content

bizible

Likewise, content has a pivotal role in digital marketing. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. They are the ones for which content is created.

Get the Biggest SEO Bang for Your Content Marketing Buck

Marketing Insider Group

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. Content doesn’t have to be that expensive.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone.

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Creating Content That Resonates

SnapApp

This is content that’s resonating for you. In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the content crush is making it a requirement for success in our industry. “YES!

Skype 62

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing?

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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Run It Like a Newsroom: Turning Content Strategy Into a Slick Operation

Content Standard

It’s no coincidence that the J-word has been creeping into marketing in recent years: Your content strategy can and should learn from traditional journalism and newsroom processes, such as the use of an editorial board, if you want to truly differentiate your brand with great quality content.

PR 39

The Path to Value from Content Curation

Digital B2B Marketing

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI. Content Marketing ROI

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How to Master Content Marketing on LinkedIn

Hubspot

In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? Where to Distribute Your Content on LinkedIn. Step 1: Plan Your Content in Advance.

7 Lessons To Help You Produce Content That Converts

Modern B2B Marketing

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Because of the rise of content as a critical element of marketing, “content is the most important thing that marketers do”.

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Content meets the B2B buying process (part 2 of 2)

Biznology

5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Editorial content written by experienced and established experts 32%. Relevancy Trumps All.

SIC 13

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

ScribbleLive

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

4 Steps to Creating Content That Converts

Marketing Action

As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. But how exactly can you build a high-converting content experience?

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing.

Convert Prospects to Customers with the Right Content at the Right Time

Modern Marketing

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Content Marketing

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday.

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Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website.

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content?

5 Questions to Ask Before Starting a Newsletter

Act-On

Making a move into any new content marketing channel is a big commitment. You’ll need the content, the design, and the marketing, of course. This is the core conflict of content marketing – and the secret for how to not be boring. How much educational content can you produce?

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

They may feature relevant content, of real value, published with good frequency. Sourcing, developing, and publishing great content is the hard work. The social media landscape is littered with business blogs that, on the surface, do everything right.

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

Act-On

Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? Post status updates with greater frequency. But what type of content should you post as updates? 1 Factor Affecting Content Marketing and PR.”. Another type of content you can post to capture attention is images.

Creating Content That Resonates

SnapApp

This is content that’s resonating for you. ” In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the content crush is making it a requirement for success in our industry. “YES!

Skype 30

Video — the second best way to create for content marketing

Avitage

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. Blogs have emerged as the best way to create for content marketing.

10 Ways to Create Great Inbound Content for Your Association

Hubspot

Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? A Guide to Growing and Engaging Your Membership Base >> Content Creation Tips for Associations. 4) Get Everyone to Create Content.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.