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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. And in some cases, the cause of drop-off had something to do with the frequency at which we were sending these emails.

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. In this post I want to focus on the “less is more” content strategy. Referenceable content.

Trending Sources

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Relevant, Valuable Content = More Short and Long-term Traffic.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. 21 Awesome Ideas to Grow Your Email List by HubSpot Blog.

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What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following.

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content?

10 Ways to Create Great Inbound Content for Your Association

Hubspot

Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? A Guide to Growing and Engaging Your Membership Base >> Content Creation Tips for Associations. 4) Get Everyone to Create Content.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Externalizing Your Internal Content.

10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

The Complete Guide to Updating and Republishing Outdated Blog Content

Hubspot

Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Content Analysis Tools.

Do You Qualify?: The Leads Test You Must Pass

IKO-Systems

Exclusive Bonus Content: Download Here our Checklist of 7 Cold Email Practices You Should Avoid. Exclusive Bonus Content: Download Here our Checklist of 7 Cold Email Practices You Should Avoid. This means the wrong people are receiving your marketing content.

5 Tools to Battle Social Media Content Overload

Hubspot

When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. It is a fantastic helper to understand your Twitter followers much better so you can offer them the right content.

5 Small Tweaks to Help You Generate More Leads

Hubspot

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads.

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How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. How Does Posting Frequency Affect Clicks Per Post?

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Step 1: Find Where Content Lives. Where on there might content be housed? Static visual content (i.e.

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

Looking for insight to guide her own headline strategy, Shoor used a script to analyze over 100 blog posts to determine what type of content works best. In content marketing, relevance is a function of specificity," urges Doug Kessler of Velocity Partners. You did it.

How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Hubspot

The best lead nurturing campaigns begin with content mapping, a process in which you decide what content is most appropriate for a person to receive at a given time. Here's how you can map lead nurturing content to every stage in the buying cycle. To understand content mapping for lead nurturing, you need to understand the buying cycle. How Content Mapping Works. Here are the 4 questions you need to ask yourself when content mapping. Connect with HubSpot

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. Here, we've divided it into three parts: social media, search, and content. It's a great place for promoting your content.

How to Turn Your Blog Subscribers Into Valuable Business Leads

Hubspot

With so much emphasis on quality content these days (and rightfully so!), But let me tell you -- building a successful business blog isn''t just about creating content. For example, if you offer email frequency options (e.g. Provide Subscriber Frequency Options.

The 5 "Must Haves" To Ignite A Lead Generation Blog

The Forward Observer

To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings.

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Test: Copy length and content; image quality and subject matter. Stagnant Page Content.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

While you’ll likely never know the exact contents of your competitor’s business plan, you can compile as much intelligence possible about how they do business through competitive marketing analysis. Are there opportunities to share content or landing pages? Content Marketing.

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The Social Media Manager's Guide to Staying Organized

Hubspot

Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. 1) Keep an updated content calendar.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading.

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4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support. 1) Establish the Right Frequency. Unfortunately, there’s no single correct frequency for all newsletters.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email.

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How Often Should Companies Blog? [New Benchmark Data]

Hubspot

To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. But when we look at the 11+ frequency, the results increase quickly: B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0 - 1 times per month.

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

Hubspot

Every social network is different, so your posting frequency strategy should reflect the norm of the network you’re on. 4) Mentions of Relevant Users. If you’re a HubSpot customer, this is all built into the software.).

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

We use this tool to make sure Google can access our content, see what queries are driving visitors and links to our sites, evaluate mobile performance, and much more. Delivering content at the peak of a term’s search volume gives it the best chance to perform for our client.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

How to Use Welcome Emails to Delight Your New Blog Subscribers

Hubspot

Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. What type of content should they expect to receive? 6) Relevant Call-to-Action.

9 Quick Ways to Take Your Blog to the Next Level

Hubspot

By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), Every week (or month), you know that you’ll be producing X posts, and coming up with content to fill those slots becomes another part of the routine.

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Are Facebook Clicks Totally and Utterly Meaningless?

Hubspot

According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.

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What We Learned From Spending $100k On Facebook Ads

Hubspot

We went back to focusing on our other digital marketing strategies, like creating organic content, while our CPAs gradually rose. The problem was Ad Frequency. What happened was that our Facebook ad frequency had risen so high that our addressable market was seeing ads 3-5 times a day.

Discover Where Your Competitors Are Beating You Online

Hubspot

This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation.

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