DivvyHQ

APRIL 6, 2021

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. But a lot of this will depend on your audience, your resources, and what you are trying to achieve with your content marketing.

Resources 99

Resources Planning Account Based Marketing Content Marketing 99

ClearVoice

MARCH 31, 2022

Today’s blogs are an integral part of a successful content marketing strategy. Blogging frequency basics. The good news is there are guidelines that can help you make the right moves concerning your blogging strategy and creation of your content calendar or editorial calendar. Google likes high-quality content and plenty of it.

Top of Funnel 98

Top of Funnel Best Practices High Quality Lead Click Rate 98

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Once your email campaigns start gaining traction, it’s tempting to boost the frequency. Choosing Your Frequency for Email Marketing Campaigns. What happened?

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

DivvyHQ

JANUARY 15, 2020

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Quality usually wins the day, but it's hard to deny the results that quantity delivers. Here's a compelling case to consider.

Content Marketing 53

Content Marketing Planning Content Marketing & Strategy 53

DivvyHQ

JANUARY 15, 2020

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Quality usually wins the day, but it's hard to deny the results that quantity delivers. Here's a compelling case to consider.

Content Marketing 52

Content Marketing Planning Content Marketing & Strategy 52

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. Click To Tweet. Following the send-off episode on Dec.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Webbiquity

FEBRUARY 9, 2021

How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter? The short answers are “as often as you can produce high-quality content” and “as long as it needs to be.”

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Why Prioritize Content Creation Before Hiring A Fractional CMO? Use SEO Data.

CMO 223

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 223

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

ClearVoice

APRIL 9, 2024

What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. The recommended frequency also depends on the scale of your website.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Launch Marketing

MARCH 28, 2023

As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch. The Results vcfo uses content to shine light on the challenges faced by organizations like those they serve and how to meaningfully address them.

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Marketing Insider Group

AUGUST 20, 2020

To do this, you must commit to the craft of content marketing. Use a flywheel diagram to help you define and meet your content goals. Create KPIs that align with your content goal to understand its true ROI. Create KPIs that align with your content goal to understand its true ROI. This fact reflects in their content.

Paid Search Agency 273

Paid Search Agency Traffic Content Marketing Companies 273

KoMarketing Associates

OCTOBER 28, 2020

One such way marketers are trying to accomplish this is through thought leadership content. In this post, we will outline a B2B thought leadership content roadmap to success. But, before we do so, we must first understand exactly what thought leadership content is. What is Thought Leadership Content? Whitepapers.

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

ClearVoice

APRIL 12, 2024

A decline in traffic for your once highly popular blog post or a drop in engagement for your top-performing pieces clearly signals it’s time for a content refresh. This makes it crucial to constantly update your content with the latest information to maintain its value and relevance.

Content 52

Content Lead Scoring Lead Ranking Keywords 52

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Frequency Capping Dilemma: Addressing Repetitive Ad Fatigue The lack of frequency capping exacerbates the problem of fragmentation. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Organic SEO rankings rise because of content marketing. Commit to Content Marketing. So, what do you need to leverage content marketing?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Content Science Review

NOVEMBER 21, 2023

Social media, as a shopping platform, has enabled thousands of small and large businesses to reach new customers and remain stable in the face of economic uncertainty, pandemic lockdowns, and technological disruption.

Social Media 52

Social Media Media Business 52

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Content Planning Tool: Moz. Content Ideation Tool: Hubspot Blog Topic Generator.

Planning 94

Planning Paid Search Agency B2B Marketing Effectiveness 94

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? What kind of content are you publishing, and where?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Liveintent

DECEMBER 8, 2020

What kind of content works best in these strange times and at what frequency? As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Launch Marketing

SEPTEMBER 27, 2023

By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Are the unsubscribe rates high?

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. Why we care. How it works. Get MarTech!

Campaigns 74

Campaigns Tools Brand Identity Branding 74