The power of voice can help marketing teams capitalize on content
Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI.
Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI.
How can you make your video and audio work harder, increasing the overall speed-to-market for content production and achieving a better ROI? In a word: intelligent transcription (okay, that’s two words).
Trint is an AI-powered transcription technology platform headquartered in London. They explain how to leverage the power of audio and video content in their whitepaper, Capitalizing on Content: How Marketing Teams Can Get the Most Mileage From Their Content Investments.
Content created in partnership with Trint.
This year, we’re all going virtual out of necessity, with events like conferences, classes, and seminars taking place live over Zoom and other platforms.
Virtual events present a huge opportunity to repurpose audio content beyond the initial event—but only if that content is accessible.
Trint writes, “Repurposing your videos into blogs, sales decks, emails, customer stories and social media posts makes your content more accessible to consumers across multiple platforms, touchpoints and devices.”
Transforming your audio and video into new content requires an accurate transcription, which is incredibly time consuming, even maddening, when done manually.
Trint’s speech-to-text technology can transcribe spoken content in real-time. With the help of AI, it has a high degree of accuracy, saving marketers huge amounts of time by turning their audio and video content into transcripts which can be repurposed in many ways.
While one key benefit of transcribing recorded content into text is the ability to repurpose it for marketing materials, it also provides an essential element for usability. Namely, captioning videos.
Captions, which are subtitles overlayed on videos, aren’t just a ‘nice to have’ for the many social media users who watch videos without the sound (as much as 85% on Facebook), but they’re required by law.
The Americans with Disabilities Act requires organizations to provide closed captions or video transcripts, making recorded content accessible for people with disabilities.
Trint’s AI-powered speech-to-text platform, provides a quick (and easy) way to produce video captions and transcripts.
Trint can transcribe audio in real-time, so meetings, phone calls, and live events can be captured instantly, facilitating compliance and usability.
Leveraging audio and video content so that it can be used for text-based marketing collateral requires accuracy. Trint lists several key ingredients that help achieve this, as follows:
While automated transcription alone can help improve your content’s speed-to-market, Trint is a collaborative tool aimed at facilitating team collaboration. As such, they’ve equipped their platform with capabilities that enable marketing teams to work together to produce content more quickly. A few of these include: