A strategy to stay relevant in a tumultuous marketing world

grow - Practical Marketing Solutions

Being known might mean “relevance” in an imploding world of white-collar employment. Facebook, YouTube, Snapchat? Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

Trending Sources

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page?

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21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”).

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Our content is free because of their generosity. Have you figured out Facebook marketing?

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

I’ve written quite a bit about the special opportunity we all have to create influence through our content. But beyond content, I was interested to know what people thought it took to gain influence on the social web.

Delivery relevancy

Biznology

Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.

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The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Why Facebook Should Be Worried About Other Social Networks

Contently

Then Facebook came along. Thirteen years after its humble dorm-room beginnings, it has managed to stay relevant and powerful. When you only look at people younger than 25, Facebook’s position appears even more precarious.

Where Content Marketing Meets Customer Experience, Part 2: Relevancy

Marketing Action

Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 6: Create video specifically for Facebook Ads.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

The new psychology of content consumption

grow - Practical Marketing Solutions

Is the psychology of content consumption changing? Tom Webster and I get into some discussions that are guaranteed to get you thinking about the nature of content and content consumption today. The dramatic behavioral shift in consumer content streaming behavior.

How Facebook changes our behavior

grow - Practical Marketing Solutions

” What makes people think that Facebook is NOT the real world? We create our personality on Facebook. But Facebook is also creating our personality. Facebook changes our behavior. Recently, Facebook demonstrated how it can alter our moods by manipulating our content.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

7 Ways To Boost Your Organic Reach On Facebook

Modern B2B Marketing

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.

5 Facebook No-Nos That Turn off Your Customers

Vertical Response

Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. A positive message on Facebook is better than free advertising,” Hancock notes.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Relevance to audience and brand. Facebook Stats. million Facebook users, 12.1

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. Facebook Fan Page: Top 5 Reasons to Have One.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

6 Ways to Get Out of Your Rut and Get More Out of Facebook

grow - Practical Marketing Solutions

She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. I’m tired of Facebook,” people complain.

5 Brands with Highly Successful Facebook Marketing Strategies

Content Standard

At this point, everyone and their mother (or, in my case, father ) has a Facebook. Sixty-six percent of Facebook users log in every single day to their accounts, and 48 percent of users log in first thing in the morning. Yes, that means Facebook comes before coffee.

Five Crucial Tips for a Successful Boost Post on Facebook

KoMarketing Associates

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. In this post, I am going to go over five tips to maximize the effectiveness of boost posts on Facebook. First, it’s important to understand what needs to come out of promoting a post on Facebook.

A cautionary tale: Putting your business in the hands of Facebook

grow - Practical Marketing Solutions

The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. Why waste time and money on building a website when you can do everything for free on Facebook ?”. A few weeks later, Facebook introduced the “promote your posts” feature.

Stepping Up Your Facebook Retargeting with Video

Vidyard

That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 We use PerfectAudience to retarget our leads on Facebook, and we use their retargeting pixels to build our lists.

Video 67

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing? ROI versus relevance.

Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages

Hubspot

Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. Every time Facebook updates its algorithm, brands and marketers freak out.

Facebook Launches Clickable Hashtags #Finally

Hubspot

Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Content discovery has definitely been a major weakness of Facebook -- especially for marketers -- so it''s encouraging to see the social network making changes to improve.

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post.

Stop creating Random Acts of Content

grow - Practical Marketing Solutions

I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. I think this also describes much of the content-creating activity I see going on for both brands and individuals.