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35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

I’ve written quite a bit about the special opportunity we all have to create influence through our content. But beyond content, I was interested to know what people thought it took to gain influence on the social web.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. The problem was Ad Frequency.

Trending Sources

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

How often should you post to your business' Facebook Page? "It It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.

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Are Facebook Clicks Totally and Utterly Meaningless?

Hubspot

Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. So basically, marketers are getting really good at measuring how seemingly invaluable their Facebook ad campaigns are. I kind of see what he's getting at with the focus on reach and frequency.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone.

The Only Time You Want Zero Engagement on Facebook

Hubspot

Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. What''s bizarre about Facebook Insight''s new, um, insights. 3) Analyze your content mix.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing?

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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How to Master Content Marketing on LinkedIn

Hubspot

In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? Where to Distribute Your Content on LinkedIn. Step 1: Plan Your Content in Advance.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing.

How to Customize Your Social Updates for Facebook and Twitter

Hubspot

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. While efficiency is important, it should never be at the expense of quality content and relevant social media posts.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. So if the quantity isn’t the answer, how can we hope to attract more people to see and read our content?

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Share this on Facebook.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content?

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

A company legally makes a material announcement on Facebook about an acquistion but the “reach” of the news on Facebook is so low only a few company insiders see it. By Kate Prince, {grow} Community Member. A hacker starts an online rumor about a place crash.

The Anatomy of an Effective Facebook Business Page

Hubspot

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). We'll use HubSpot's Facebook page as our subject.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Facebook.

What Does Facebook’s Graph Search Mean to B2B Companies?

EMagine B2B Blog

On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. However, accordingly the Business Insider , “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. It could let Facebook tap into advertisers’ interested in demand fulfillment — getting people who are ready to buy something to buy it from them.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Many sales professionals spend their time on their prospects’ website digging through content or skimming through thousands of search engine results.

10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

4 Simple Secrets to Optimal Content Scheduling

Kapost

” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Related: 8 Simple Marketing Templates for Planning Content.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! Are you posting your new content to social media ?

6 Handy Tools to Monitor Social Media Success

Vertical Response

Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Facebook Insights. Facebook Insights identifies page visits, likes, comments and shares.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Externalizing Your Internal Content.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! Are you posting your new content to social media ?

Making More from Less: How to Repurpose Your Nonprofit's Content

Hubspot

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. Tips to Repurpose Your Nonprofit’s Content. Winning the Content Battle.

Content marketing metrics and analytics: it’s all about you

Biznology

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. Your decisions should be based on your analytics – data about your content and your audience. . What topics to cover in your content.

How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Content Analysis Tools. Same goes for Facebook if you’re connected.

Who's REALLY at Fault for GM's Facebook Ad Failure?

Hubspot

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? They run Facebook ads quite frequently. Conversions on Facebook?

The Complete Guide to Updating and Republishing Outdated Blog Content

Hubspot

Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content.

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5 Tools to Battle Social Media Content Overload

Hubspot

When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. It is a fantastic helper to understand your Twitter followers much better so you can offer them the right content.

It’s time for you to start a podcast

grow - Practical Marketing Solutions

Mark Schaefer has written on this blog about how “ Content Shock ” is rocking our industry as content online continues to explode and it becomes more difficult to fight for limited attention. One way to combat this phenomenon is to create content using different media.