Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Hubspot

DECEMBER 23, 2020

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 Not sure how to schedule an engaging Facebook post? Worth noting?

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 154

Social Media SEO Cost Per Click Media 154

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Breakdown of People Frequency of all Brands in the Study. Our Hypothesis.

Facebook 163

Facebook Research Work Management Case Studies 163

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Webbiquity

JANUARY 24, 2019

First, success with social media marketing comes with frequency (plus quality). If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies. Such a business may look at Facebook and Instagram to reach their customers.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Anyword

SEPTEMBER 22, 2022

And it goes both ways – whether you’re creating your own content or sharing content from others. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased. Frequency Is The Name of the Game. In a perfect world, this would be the case.

Blogger 98

Blogger Ad Frequency Content Transparency 98

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Pam Didner

NOVEMBER 5, 2022

Content planning and writing are essential skills for content marketers and social media managers. People that have been a part of the yearbook or newspaper in school are accustomed to creating relevancy out of mostly mundane content. The hiring process can be a drag. It’s important to locate leaders and taskmasters.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. How to Create a Facebook Pages Report.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Increase sales, decrease the sales cycle and reduce manual work for your team by using the new release to sell multiple subscriptions on different frequencies in one checkout experience.

Ad Frequency 93

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 93

KoMarketing Associates

FEBRUARY 18, 2020

Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes. The majority of respondents (74%) said that social content is the favored advertising choice among marketers looking to build their company brand. The Continued Investment in Social Media Marketing.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Convince & Convert

APRIL 5, 2011

But now that Twitter is clamping down on API access and trying to have their cake and eat it too, the next frontier for API-driven frosting is on Facebook. Among the best of this new-ish breed of Facebook features is HyperAlerts. Using HyperAlerts is as simple as the plot of Hop : The HyperAlerts Facebook Page Updates Dashboard.

Facebook 167

Facebook API RSS Social Media 167

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2006: Facebook debuts. Marketers need to deliver content that attracts buyers. This is what content marketing is. Content marketing isn’t novel. What’s this content missing?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. One of the reasons why choosing the social media platform is the first big step is because it allows you to precisely narrow down your ideas and determine what kind of content you will be putting out.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

ClearVoice

APRIL 1, 2022

To combat this, companies that want to develop a blog, but simply don’t have the luxury of time, can outsource their blog content to freelance writers. What are the benefits of outsourcing content creation? Hiring a writer to produce blog content is a smart way to level up your business game. Consistent content.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Outbound Engine

APRIL 1, 2019

Figuring out how to write good Facebook posts for your small business page can be stressful. Bonus Content: Grab a copy of our Social Media Field Guide. You can apply this to Facebook. So for every 10 Facebook posts, 8 should be not about you and 2 can be about your business. Get Yours Now. Think about DVRs.

Small Business Marketing 64

Small Business Marketing Facebook Tips Business 64

Hubspot

AUGUST 9, 2018

Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts. In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages, causing the reach of the latter to drop for many businesses. Source: Buffer.

Facebook 74

Facebook Analysis Social Media Lead Scoring 74

ConvertKit

AUGUST 4, 2021

It warms subscribers up for all your future content. Your story, background, goals, and best content introduce you to people who are just getting to know you and solidifies your image with those who’ve followed you for a while. Your newsletters main topics, focus, and frequency. One or more links to your most popular content.

Examples 145

Examples Newsletter Template Landing Pages 145

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. Facebook might require you to add a tie and a blue blazer. It works fine.

Social Media 137

Social Media Social Marketing Media Twitter 137

seo.co

APRIL 6, 2021

While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. As marketers, it is important to understand this shift towards content and adapt to it. Content is King. This is why content is so important.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Contently

AUGUST 17, 2016

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages.

Facebook 60

Facebook Brand Identity Branding Segmentation 60

Launch Marketing

DECEMBER 1, 2021

The more followers they have, the increased reach their social media content has. At What Frequency Do My Competitors Post? Hand in hand with the size of a competitor’s target audience is the frequency of their posting. What Content Is My Competitor Posting? Are they using photos or video? Are they using photos or video?

Social Media 127

Social Media Analysis Media Ad Frequency 127

Hubspot

SEPTEMBER 17, 2020

Examples like adamenfroy.com , ryrob.com and GrowthMarketingPro come to mind, where the majority of their content follows this format. It’s important to build out product pages for decision-level keywords, architect a pillar and cluster content strategy , build some links, and try to rank for these terms. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. While companies increase their posting frequencies to maintain a visible presence in their followers’ feeds, social networks are constantly altering their algorithms.

Social Media 110

Social Media Media Word of Mouth Content 110

BuzzSumo

FEBRUARY 24, 2021

This is a view shared by Facebook. The Facebook News Feed uses likes and shares as part of their algorithm to determine relevant content. We now purchase Gnip data and run filters on this data to identify content shares and sharers. This enables us to provide an ongoing count of Twitter shares for articles.

Ad Frequency 101

Ad Frequency API Twitter Domain 101

Oktopost

JANUARY 9, 2023

It’s based on the number of interactions users have with your content, such as likes, comments, and shares. Knowing your engagement rate helps you understand how actively users are interacting with your posts and can give you valuable insights into which content resonates most with your followers.

Social Media 62

Social Media Media Demographics Conversion Rate 62