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Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. The Content Shock wave.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

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Content shock re-visited, the content marketing myths and realities

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They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

The new urgency to create sticky content for Facebook

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Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts.

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans?

Four profound marketing megatrends for 2016 and beyond

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If you are only focusing on producing content, you’re already behind. The fight to overcome Content Shock is the most impactful force in our field since the dawn of the Internet itself. Content forms — How do you make your content even more remarkable?

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Facebook Marketers need to take a hint from Wonder Woman

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I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing.

What are the most reliable content channels to connect with customers?

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I recently had a chance to hear entrepreneur and author Joe Pulizzi speak about his wonderful new book Content Inc and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content.

Stop creating Random Acts of Content

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I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. I think this also describes much of the content-creating activity I see going on for both brands and individuals.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa. Foremost is Content Shock.

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Social media engagement is a lousy metric

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Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes, tweets, and mentions. By Mark Schaefer.

5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. In fact, in terms of content techniques, the business world is a sloth racing against cheetah compared to the pace of change in mainstream journalism.

Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing?

Carthage must be destroyed – and Facebook competition too.

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Facebook is out to get all of the other social networks. Back when Facebook was in its infancy, changes and additions were usually harder to pinpoint and callout as being a direct result of another network’s feature usage. What is Facebook’s Motivation? The economics of Facebook.

Should Facebook be regulated?

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Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

Four marketing mega trends nobody’s talking about

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Content Marketing Re-constructed. If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. That is the fundamental idea behind the concept of Content Shock. Content in the cloud.

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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The implications for your content strategy.

Submitting to Facebook and other content adjustments you need to make today

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Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. He strongly took exception with a point I made in a post I wrote called Five reasons why most content marketing is FAR behind where it needs to be.

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Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

The new psychology of content consumption

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Is the psychology of content consumption changing? Tom Webster and I get into some discussions that are guaranteed to get you thinking about the nature of content and content consumption today. The dramatic behavioral shift in consumer content streaming behavior.

28 Super Easy Tips on How to Promote Your Content

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Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online.

Beyond Content Shock: The defining trend of 2015 is Content Ignition

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We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. In late 2012 we hired a full-time community manager and content producer. Content Ignition.

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Five new content forms rocking the marketing airwaves

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When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. By Mark Schaefer.

Does corporate storytelling work? Some mega-brands say no.

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With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.” ” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained.

A plan to challenge the Facebook monopoly

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A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter.

Navigating the shifting sands of Facebook marketing

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Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Our content is free because of their generosity. Have you figured out Facebook marketing?

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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Facebook Tag Bombing is the new telemarketing

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I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? I think that is just polite and usually the content is something relevant and interesting.

A new process to quantify content marketing success

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This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. A content marketing measurement process. Content Shareability ratings.

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Marketing is not just about monetizing an audience through content, in fact it rarely is.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Content is the catalyst.

In case you missed it, the best marketing posts of 2016

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Do you see my writing on Facebook or LinkedIn? Four ways Facebook Instant Articles will dramatically impact marketing. 5 Reasons most content marketing is FAR behind where it needs to be. Why content marketing needs to be like a chalupa. By Mark Schaefer.

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35 experts weigh-in: How we create influence on Facebook

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I’ve written quite a bit about the special opportunity we all have to create influence through our content. But beyond content, I was interested to know what people thought it took to gain influence on the social web.

3 Little-Known Ways to Use Content Marketing for Client Education

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Why aren’t people seeing or interacting with my Facebook posts? We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. By Brooke B. Sellas, {grow} Contributing Columnist.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? But what is content curation achieving?

Does every business need content marketing? A reality check.

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Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. Content marketing is one weapon in an arsenal. By Mark Schaefer.

The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” What impact will this have on content publishers? They did what Facebook asked them to do, and guess what? An Example of Content Shock. The Facebook re-focus.

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