Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 234

ROI Webinar Metrics Privacy Content 234

RebelMouse

JULY 12, 2022

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch. What’s an LCP score?

Google 52

Google Ad Exchange Case Study Case Studies 52

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Pam Didner

JANUARY 26, 2020

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! I’d suggest that you go to the B2B Marketing Exchange website t o check out the list of workshops and sessions. B2B Marketing Exchange! More than 1500 B2B marketers and over 90 sessions in 3 days. If you are interested…. Scottsdale, Arizona.

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Content Marketing Institute

APRIL 12, 2023

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading →

Personalization 118

Personalization Content Tips Companies 118

DemandBase

MARCH 12, 2020

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. Thus, building hyper-personalized experiences and content along with enabling the orchestration of a smooth marketing and sales handoff is essential for B2B marketing campaigns to succeed.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across. The post Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange appeared first on 33Across.

Media 48

Media Press Content Features 48

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62

Benchmark Email

MARCH 31, 2022

Chances are that you shared the email in exchange for value: to get a helpful piece of information or make the most of an irresistible offer. You can use the same principle to… The post 6 Types of Content to Create That Will Grow Your Email List appeared first on Benchmark Email.

Advertising Benchmark 133

Advertising Benchmark Content Marketing Websites Content Marketing 133

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. Continue reading to discover the importance of cross-functional collaboration in content operations, strategies to ensure effective team communication and collaboration across departments, and proven tips to bolster your content operation.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Contently

AUGUST 18, 2021

It makes content accessible and helps audiences understand what you’re trying to convey. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Content4Demand

AUGUST 6, 2021

We always look forward to the moment at the B2B Marketing Exchange when they announce the Killer Content Awards winners. We watch some of our favorite B2B marketers—including some of our own agency’s favorite clients —earn much-deserved recognition for fresh, innovative content marketing.

Paid Search Agency 121

Paid Search Agency Content Press Advertising Agencies 121

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. There are 14 individual categories, including Content, Creative & Execution; Buyer-Focused Marketers; and B2B Technologists. The post Content Hit List appeared first on Content4Demand. Nominations Open.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Stevens & Tate

AUGUST 14, 2019

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. But what is an ad exchange, exactly?

Ad Exchange 41

Ad Exchange Paid Search Agency Ads Cost Per Thousand 41

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 99

Sales Qualified Leads Lead Ranking Content Lead Scoring 99

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. Choose the Right Content Formats. Celebrate Killer Content. Refresh, Renew, Remix. B2BMX Podcast.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Marketing Interactions

APRIL 26, 2022

A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. This is a huge opportunity for how we develop humanness in B2B content experiences.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Content Standard

JUNE 17, 2020

Quality content is an elusive beast, one that’s as hard to define as it is to create. In its loftiest form, quality content is an asset that isn’t just read but reread, shared, and discussed. Quality content stays in our minds long after it’s consumed. Quality content is also purposeful.

Marketing & Strategy 139

Marketing & Strategy Content Creativity SERP 139

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. Content Overload.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

The Lead Agency

MARCH 17, 2024

If they’re giving this information, there has to be a high return on the exchange. So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Valuable resources like a whitepaper or an eBook are always a winner.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Scoop.it

SEPTEMBER 28, 2022

In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience. 5 successful marketing campaigns based on content curation.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success. This alignment fosters a cohesive approach to achieving success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Square 2 Marketing

JUNE 24, 2021

For as long as marketing teams have been charged with a monthly marketing-qualified lead (MQL) goal, they’ve run the lead magnet play, providing a content offer to prospects in exchange for their email address or other contact information. 5 Reasons Ditching The Form Will Actually Increase Revenue.

Marketing Qualified Leads 72

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 72

Kevin Indig

NOVEMBER 13, 2023

SEO - content goblins SEOs, referred to as “ content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash ” in the narrative journalism article by The Verge, have an outsized impact on the quality of the web. But the industry is falling apart.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Brandpoint

MARCH 25, 2023

Your content marketing strategy is a great driver of organic and social traffic. When it’s optimized for SEO to effectively reach and resonate with your target audience, it’s clear how your sales team can leverage your content to nurture the prospect and close the deal. Read more: How Does Content Marketing Drive Sales? ]

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Sharpspring

JANUARY 11, 2023

The top-performing companies know that they can adapt to these changing needs through their content marketing. Keep reading to dive into the content lessons marketers are taking into 2023. 6 Content Marketing Lessons to take into 2023. Lesson 1: Re-evaluate your content marketing budget. This can include: Games.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94