Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. It warms subscribers up for all your future content. Breaking down 10 of the best welcome email examples from creators. Image via ConvertKit.

Examples 145

Examples Newsletter Template Landing Pages 145

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. Click To Tweet. Following the send-off episode on Dec.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Analysis 90

Analysis Marketing AI Examples SWOT 90

ClearVoice

APRIL 9, 2024

What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. The recommended frequency also depends on the scale of your website.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. For example, “hungry,” can be considered a generic pain point. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! What’s the frequency of turnover within a company? What makes sales prospecting challenging? What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Excelsior Research

SEPTEMBER 15, 2022

Best sitemap examples to increase website views. Check out this blog to understand the basic structure for website with best sitemap examples to increase website views. Best sitemap examples to increase website views. It is important to set an point of view for Best sitemap examples to increase website views. Read More ».

Examples 52

Examples Marketing Websites Best Practices Internet Marketing 52

Optinmonster

MARCH 13, 2023

In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. These fields let visitors choose their email preferences, such as: Email topics Email frequency Their industry and more In some ways, a newsletter signup form is like a lead generation form.

Newsletter 83

Newsletter Examples Template Display 83

DivvyHQ

MARCH 6, 2020

When you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Well, let's take a closer look, shall we?

Examples 113

Examples Content Marketing Brand Identity Branding 113

Zoominfo

FEBRUARY 10, 2021

For this CLV calculation, we’ll use an example with multiple accounts and with an individual account. Average Purchase Frequency. Average purchase frequency is your total number of orders placed by all or multiple accounts, divided by the number of unique accounts. For our multiple accounts example: 19,998 x 3.2 = 63,995.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? What kind of content are you publishing, and where?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 154

Social Media SEO Cost Per Click Media 154

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. Here are two examples of the good subject lines. For example, if you’re offering to replace their current CRM, find out what is wrong with it and build your value prop based on that.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Launch Marketing

SEPTEMBER 27, 2023

By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Are the unsubscribe rates high?

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

ClearVoice

APRIL 22, 2021

Here, a guide to onboarding emails, including top do’s and don’ts and concrete examples from stellar brands: What is an onboarding email? Why are onboarding emails a vital part of content marketing? 3 examples of great onboarding emails. The best way to create killer onboarding emails is to learn from great examples.

Examples 128

Examples Conference Newsletter Ideal Customer Profiles 128

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. Recently, we wrote a blog post about how a well designed content marketing strategy can help you drive substantial traffic to your site. For example we subscribe to the Indie Hackers email. How can they produce that much content you ask? They send us emails almost every day.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

SmartBrief - Marketing

FEBRUARY 26, 2024

As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. Your competition can provide essential insights into what they believe customers want and can inform if not refine your newsletter design and content strategy. Which content misses the mark and should be ignored?

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Marketers need to deliver content that attracts buyers. This is what content marketing is. Content marketing isn’t novel. It’s not that companies aren’t publishing content.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

DivvyHQ

MARCH 6, 2020

When you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Well, let's take a closer look, shall we?

Examples 79

Examples Content Marketing Brand Identity Branding 79

Hubspot

APRIL 4, 2018

For example, what would you prefer? If you want a more concrete understanding of SMART goals, check out the examples below. 5 SMART Goal Examples That’ll Make You a Better Marketer. 5 SMART Goal Examples That’ll Make You a Better Marketer. Blog Traffic Goal Example. Facebook Video Views Goal Example.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science. By measuring the right metrics.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Martech

OCTOBER 19, 2023

Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Another favorite example is how, by reviewing our PPC strategy, we’ve managed to reduce ad spending by 38% while growing conversions by 16%.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Martech Advisor

JANUARY 23, 2020

Examples of 2019’s best multicultural marketing campaigns. For example, in 2019, Neilsen found that African American consumers aged 35+ “surpass the total population in their age group by 2% for smartphone ownership,” – indicating that mobile campaigns would probably be more effective for this group.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Understand frequency with which prospects are being emailed.

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Scoop.it

AUGUST 25, 2022

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. At the back-end, Alexa adds the song to John’s playlist and changes its algorithm to increase the frequency of playback. Here’s an example of NLP at work: Source. Machine Learning.

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Liveintent

FEBRUARY 14, 2023

The last few years are an excellent example of how global events can alter relationships between publishers, brands, and their customers — sometimes permanently. Remaining agile and evolving content strategies, even if they’ve been successful in the past, is the best way to drive success in today’s turbulent world.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. For example, we’re raising funds for emergency grants for freelance creatives in need.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91