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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Via eMarketer.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. eMarketing Strategies for the Complex Sale. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Brian Carroll.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.