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Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The technology services firm’s nurturing content needs to speak to each of them and address their unique needs.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Sample Content.

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Trending Sources

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither

Fathom

I mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Today, I am delving into how to best leverage email campaigns with those in the free trial. The key takeaway is to build your campaign flow and frequency that is helpful to a Free Trial User without making it feel like you are pummeling their inbox. 7-Day Campaign.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing?

5 Things About Email Marketing Your Boss Will Want To Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. If that's the case, your email marketing content is what will need to engage these audience members.

4 Ways to Optimize Email for Your Buyers

Act-On

The resurgence of email marketing means more opportunity for email marketers – so how can you optimize your email marketing campaigns to take advantage of this? This means that more than two thirds of outgoing emails are landing in actively maintained inboxes.

How Sales Can Use “Content Prospecting”

Marketing Action

Your sales team can benefit from using a content prospecting method that combines email, voice, and content, in carefully planned steps. Use email to drive engagement. Leverage email marketing to its fullest through planning and coordination.

Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. A click in an email campaign? 8) Types of Content Being Viewed.

Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

Author: Dave Chaffey I recently participated in a Marketo webinar on Key Email Trends European Marketers Need to Know (that really all marketers need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced.

How Email Marketing Campaigns are Like the U.S. Elections

Act-On

presidential election teach us about email marketing and deliverability? I’m also a long-term email professional. I see this as similar to email, and I think the U.S. election can teach us a few things about email marketing and deliverability, on both sides of the Atlantic.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

However, sharing content with your audience can attract and support customers. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. If you can naturally add a link to a partner or relevant expert on LinkedIn, do so.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With multi-touch, the ad, the email and the phone call each get partial credit. Contextual Targeting : Selecting audiences based on the type of content being displayed on a particular webpage.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users.

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? Email Myth #1. “The larger your email sends, the higher your unsubscribe rate” Hypothesis: This one seems reasonable.

Why a Multichannel B2B Marketing Approach is Better Than a Single One

KoMarketing Associates

Cross-Promotion of Campaigns. For each new campaign or product promotion, it’s important to be on several different platforms to increase exposure. Another benefit of a multi-faceted marketing presence is the ability to test out different content, designs, and promotions.

5 Truths About Email Marketing Your Boss Will Want to Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget. You need consider and adopt these five necessary thing about your email marketing strategy: 1.

Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. Can email automation help you?

Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage

Modern B2B Marketing

Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers.

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5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. Target them in a membership drive campaign.

What the New Gmail Inbox Means For Marketers

Modern Marketing

The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. You can request an invitation by sending an email to inbox@google.com. When Gmail introduced the tabs earlier this year, we had to re-evaluate the way we looked at our marketing campaigns. Which tab would our campaigns be delivered to? These were all questions that we wrestled with as email marketers. Email marketing

7 Ways to Increase Email Engagement

Marketing Action

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. When you send an email to an inbox, the recipient definitely will see it (if you’ve done the work to optimise deliverability). Find the Best Frequency and Timing.

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Use an Email Preference Center to Keep Your Email Subscribers Happy

Marketing Action

Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Yet emails are also an incredibly powerful inbound marketing tool when done correctly. Allow readers to choose the type of content they receive.

Great B2B Customer Experiences Require Customer-Centric Marketing

Kapost

The report defines customer experience as: Customer experience encompasses each interaction between a customer and brand across channels (social media, website, email, sales, etc.) But that’s what happens when content is created reactively, rather than strategically.

9 Effective Email Unsubscribe Pages

Hubspot

One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. The email says, “Happy Holidays – we’re unsubscribing you!” Email

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. Increases campaign ROI. What are your content and nurture KPIs to measure? Content Assets. Email sends.

Outsourcing Marketing for Professional Services Firms

Hinge Marketing

And the topic surfaces with particular frequency these days around the practice of marketing. The Rise of the Expert Through Content Marketing. We call these stars Visible Experts® , and they are leveraging content marketing to power their rise to prominence. Interestingly, the rise of content marketing has also driven the development of outsourced marketing. Effective content marketing requires a growing, diverse skill set. To outsource or not to outsource?

5 Email Metrics that Matter to Marketers

Marketing Action

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Let’s take a look at five email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers.

5 Email Metrics that Matter to Marketers

Marketing Action

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Let’s take a look at five email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers.

Focus on Accounts – Not Leads – for Better ROI

Act-On

We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You content library has 20 pieces of content that you can use in targeted nurturing campaigns for these people.

27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List. 11) Buying Frequency. 13) Content Topic.

B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation Blog

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. It all comes down to relevance.

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Pitfall: Generic, one-size-fits-all content. Email List Cleanliness. Frequency.

51 Essential Email Marketing Tips to Help Marketing Automation

SnapApp

Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Use the following 51 tips to get better results from your marketing emails – and make an impact with your subscribers and customers.

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

They know their buyer profiles and have created targeted campaigns that drive engagement and ROI. Still focused on relationships, the campaigns about the Clube have an engagement 141% higher than the other campaigns. Best Email Marketing Campaign.

An Introduction to Retargeting: What Is It and How Does It Work?

Hinge Marketing

Users who have not visited your website, but are searching online using relevant keywords that you want to be found for. Is it through your email campaigns? Email retargeting: This option targets people from your email campaigns and the actions they took within an email.

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Publishers: Stop Sending Terrible Emails

Hubspot

Unfortunately, often times the more emails you send out, the more this number goes up. Send Fewer Emails: Focus on Database Consolidation. blogAll too often, publishers send a high-volume of email due to uncoordinated internal efforts. Create an email calendar for your teams.

Lead Nurturing’s Biggest Challenges

PureB2B

Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. But just like any marketing plan, you need to launch a targeted lead nurturing campaign for it to work to your advantage. Using the wrong strategy can backfire and damage your brand, so it’s important to be aware of what to avoid when creating a nurture campaign. Challenges of Lead Nurturing in Marketing Campaigns.

Boost Your Demand Gen Mix with Account-Based Marketing

Act-On

We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You content library has 20 pieces of content that you can use in targeted nurturing campaigns for these people.

9 Ways to Dramatically Reduce Email Unsubscribe Rates

Hubspot

Email marketers have to accept a certain amount of expected email list depreciation every year, but when that list dwindles down more and more due to unsubscribes, it's time to press 'pause.'. 9 Ways to Reduce Email Unsubscribes. Map your content.