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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

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Like-Minded Marketers Gather at First Eloqua User Group Meeting

Televerde

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

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Passing the Eloqua B2B Masters Exam: A How-To Guide

Ledger Bennett

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Who should take it?

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I love Scott Brinker.

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Sales Lead Generation: 8 Tips to Sharpen Your Strategy

SnapApp

But finding leads that are truly sales-ready is actually very simple, and it doesn’t require additional marketing campaigns, new content, or complex tools. 8 Tips for Generating Qualified Leads. Marketers can then add those questions to their content and campaigns to capture prospect intelligence and qualify leads based on intent.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

Know What Content Resonates. For example, the post highlighted above takes an extremely real and valid concern of families around the world and provides valuable tips to educate and help the situation. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young.

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