• VIDYARD  |  FRIDAY, JULY 21, 2017
    [Content, Eloqua] How to use Video in your Email Marketing Campaigns
    Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. That said, here’s my 4 tips to work around the playback challenge and incorporate video in your emails: 1. The video can be played in-line alongside the rest of your awesome content on the page.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Content, Eloqua] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. The system can also classify new contacts by persona, based on their profile attributes and associated texts such as content consumed or emails written. Match content to individuals. CaliberMind draws on its individual-level profiles to push personality insights, engagement tips, and content recommendations to sales people.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Content, Eloqua] Top 10 Modern Marketing Blog Posts of 2016
    The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. As we focus most of the content on the blog at the top of the funnel, without a heavy dose of product information, it is instructive to analyze why this post out-performed all others. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Eloqua] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Interactive content and visual storytelling. Founder at Content Marketing Institute. Head of Content at MarketingProfs.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Eloqua] Better Social Selling, an Interview with Jill Rowley
    That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Because she’s in the “more,” she’s in the “just do more, connect with more people, send more tweets, share more content,” and not thinking about more relevant. If I didn’t authentically care about women in tech, I would never have shared that piece of content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Content, Eloqua] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Know What Content Resonates. For example, the post highlighted above takes an extremely real and valid concern of families around the world and provides valuable tips to educate and help the situation. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Content, Eloqua] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Content. The second area — which I think which ties nicely into Vidyard — is content. Content is always an area that marketers struggle with. I like to describe content as the fuel that drives marketing automation platforms.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Content, Eloqua] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. You have no control over their platform and how your content is distributed to your audience. So how do you become an effective content marketer? Create your content mission statement.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Content, Eloqua] How Lenovo Kept Things Simple, and Won a Markie
    Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. Michael had a very simple tip in this regard: “ You need to justify worth.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Content, Eloqua] The race for the #1 and #2 marketing technology brands
    For instance, you could call “website content management systems” (CMS) a category. Once you reach that tipping point, things accelerate for the leading brands due to a positive feedback loop: new buyers want to purchase from the best known brands, which makes those brands even better known, and so on. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM).
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Content, Eloqua] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. She loves to write and develop content from ideation, development, production, to promotion. There is more to content today than ever before.”
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Eloqua] 6 Tips to Increase Your Email Marketing ROI
    You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Use the vast amount of data from your CRM and MAP to offer unique content to targeted segments. If you have a view into which content your leads have viewed or consumed in the past, send related or supplemental content as a follow-up. Email is here to stay.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Eloqua] 6 Tips to Increase Your Email Marketing ROI
    You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Content, Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content. Higher value content should have a bigger impact on lead score, so someone who watched your demo video or a recorded webinar has a larger score.
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Content, Eloqua] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. as the tip of the spear for their D+H Connections tradeshow campaign. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Depending on the user’s answers, they are directed down a certain track in Eloqua. Best Content Engagement.
  • MODERN MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Content, Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Align Content Marketing Efforts with Your ABM Strategy. Your content should interest and engage target accounts by focusing on the issues that are relevant in the account’s industry, the account’s organization and for each of the account’s stakeholders – at each stage of the buying cycle. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Content, Eloqua] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. Get the most out of your Pardot instance with these 5 tips: Expand on your drips without overcomplicating: You might have focused on one or two drips already, but to expand your reach make sure you are messaging prospects throughout the entire customer lifecycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Eloqua] 33 Inspiring B2B digital marketing case studies
    By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Eloqua] B2B Events in 2015 – Where to Go and How to Learn
    It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Interesting and unique in that it focuses on B2B content marketing strategy. Whatever happened to the Eloqua Experience? Content Marketing World September 8-11, 2015 Cleveland, Ohio. Anyone who is anyone in content marketing strategy (B2B and B2C) is at this event.
  • MODERN MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Content, Eloqua] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    Here are some tips to help you maximize your event agendas for 2015 and beyond. For instance, during Eloqua Experience 2013 , we aligned our session tracks with messaging previously used in our content collateral, “The 5 Tenets of Modern Marketing.” The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures.
  • MODERN MARKETING  |  THURSDAY, JANUARY 1, 2015
    [Content, Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our Data Management Guide for more tips. Attend their user events, webinars, and download their content. Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Content, Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But the system actually takes two additional steps – and is tip-toeing towards a third – that make it quite exceptional. The third step, which Lytics hasn’t yet taken, is to select the content itself.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Content, Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Here are some tips to infuse next gen social data in email marketing to improve ROI: 1.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. Rich campaign metrics let them monitor who clicked on a link in an email, what content they accessed, and who unsubscribed. Snagajob’s marketing team also often turns to the Topliners online community for tips and advice to address their marketing challenges with the right strategic support.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Content, Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. Heidi details why and how CMOs should consider multiple geographies, languages, industry focuses, personalization of relevant content, and the marketing technology architecture to support all of that.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Content, Eloqua] Intermediate Techniques to Build a Better Email Marketing Campaign
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Eloqua.
  • MODERN MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Content, Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    For example, the New York Times could target foodies (commenting on recipes or restaurants) with their "Food" content and wine advertisements. Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. Check out the new Eloqua App Cloud offering on Topliners.
  • MODERN MARKETING  |  THURSDAY, JULY 17, 2014
    [Content, Eloqua] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    To get started with personalized content à la Verizon newsletters, “Inventory your available data and line that up with your goals,” Rutkin said, adding that her team’s work is an iterative process. Better yet, if the customer was scheduled to receive a daily email about TVs, the email content will be catered to appliance content instead, since that’s what the customer has showed recent interest for.
  • MODERN MARKETING  |  THURSDAY, JULY 17, 2014
    [Content, Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    He offered inspiring tips for modern marketers at the event. Stay keen on the marketers who inspire you most with their content and customer activities. ” What is your favorite tip from master songwriter John Legend? 6 Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, JULY 14, 2014
    [Content, Eloqua] The Global State of the Mobile App and Push Notification Markets
    To learn more about the study, check out the full webinar content here. Looking for more tips to maximize your mobile strategy? The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held.
  • MODERN MARKETING  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, JULY 1, 2014
    [Content, Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    However, the caveat is that a transactional message can contain NO promotional content. The 70:30 ratio of promotional to transactional content no longer applies. For more best practice tips, check out our Email Deliverability resources page. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  FRIDAY, JUNE 20, 2014
    [Content, Eloqua] 4 Back to Basics Tips to Improve Lead Quality
    Here are some tips to enhance your lead quality, and quantity. Write content that connects to your audience s o they’ll be eager to read, comment, and share it. But how do you know what kinds of content your audience wants? Once you understand what motivates your customers and where they spend time online, you can then tweak your inbound marketing strategy to include those social sites and that type of content on your blog.
  • MODERN MARKETING  |  TUESDAY, JUNE 17, 2014
    [Content, Eloqua] John Legend Coming to Interact 2014
    Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing
  • MODERN MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Content, Eloqua] Marketing Engagement Lessons From The B-52s
    We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during. Build your credibility with authentic content- Cultivate a role in your customers’ discovery and research process by providing them with information that is viable to them, as well as the business implications of their roles. Marketing Engagement Lessons From The B-52s is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, JUNE 10, 2014
    [Content, Eloqua] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Here are three inspiring tips from the Seminar sessions: 1. It’s easy to go with your industry’s flow and produce content that speaks to the themes of interest to your existing audiences, but consider how your brand is setting new trends in your industry to create varied groups of fans for life. ” Creating “fan for life” content is not relegated to millennials, or to a live event.
  • MODERN MARKETING  |  SUNDAY, JUNE 8, 2014
    [Content, Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Conversely: you might be a very gifted writer, but your talent will be wasted if you don't have reliable tools for delivering content to the right people at the right time. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers. Check out Roland’s full post on LinkedIn for two practical tips.
  • MODERN MARKETING  |  SUNDAY, JUNE 8, 2014
    [Content, Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Conversely: you might be a very gifted writer, but your talent will be wasted if you don't have reliable tools for delivering content to the right people at the right time. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers. Check out Roland’s full post on LinkedIn for two practical tips.
  • MODERN MARKETING  |  FRIDAY, JUNE 6, 2014
    [Content, Eloqua] Content Marketing Lessons From The New York Times Innovation Report
    There is no such thing as “if you build it they will come” when it comes to content marketing – even if you are The New York Times. If the world doesn’t know about your content what good is it in the first place? In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.”
  • MODERN MARKETING  |  THURSDAY, JUNE 5, 2014
    [Content, Eloqua] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    The trick is reaching out with just the right finesse, message, and content to re-spark their interest. from Eloqua. When you are creating content and concept phase, consider the channels and activities to support your launch. This work-backwards approach will allow you to deliver assets on the appropriate channels to reach your prospects, but also support your content production process to maximize internal efficiency and budgets.
  • MODERN MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Content, Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Good, because today we’re introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs. Marketing leaders and demand gen experts from ADP, Bizo, Crowe Horwath, Deltek, DocuSign , Lenovo, and ReadyTalk share their saucy tips. Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, MAY 20, 2014
    [Content, Eloqua] Introducing: The Modern Marketer’s Guide to Video
    As your investment in video starts to rise, you need to understand audience interaction to see who’s sticking around to view your content as well as what percentage of your audience converts. By combining your video data and MAP, you can track each individual’s video viewing history in their MAP contact record, and set triggers to follow up with prospects right after they’ve watched a certain threshold of your video marketing content. Need More Strategic Video Marketing Tips?
  • MODERN MARKETING  |  MONDAY, MAY 12, 2014
    [Content, Eloqua] 5 Tips For Creating Global Marketing and Branded Content
    Whenever you are creating any piece of content, display or any kind of marketing material, be aware of cultural differences. We all need to acknowledge that content needs to be checked for cultural glitches for every single market it’s intended to be used in. Here are 5 essential tips to keep you out of the sticky wicket: 1. Don’t translate content – localize it. What are your tips for strategizing your global marketing messaging strategy?
  • MODERN MARKETING  |  TUESDAY, MAY 6, 2014
    [Content, Eloqua] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    ” While organizations realize the critical impact of providing content to enable and progress the buyer along the journey, the real value in content is in allowing your audiences to learn about topics and strategies that are focused on their specific business objectives, industries, and even their line of business. Keep these core beliefs close to your content : Customer centricity; customer understanding; customer relationships; and customer value.
  • MODERN MARKETING  |  FRIDAY, MAY 2, 2014
    [Content, Eloqua] 3 Highlights From the ‘Conversion’ Twitter Chat
    by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. dann-montgomery asked Arpine for tips on promoting content on Twitter without sounding spammy. She was advised that the same piece of content can be pushed daily – if you ‘promote different ideas from the story and post other things too’.
  • MODERN MARKETING  |  THURSDAY, APRIL 24, 2014
    [Content, Eloqua] 4 Steps to Maximize Your Marketing Data
    As you develop strategies to personalize content for each customer type, set quarterly engagement goals. Don’t expect to see these numbers jump overnight, but as your database begins to trust your brand and value the content you’re sharing, you are bound to see a increase in overall engagement. 4 Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, APRIL 17, 2014
    [Content, Eloqua] 5 Tips For Improving Your Social Media ROI
    Here are a few tips to follow when developing a strategy to calculate the ROI of your social media efforts: 1. Now that you have your goals and metrics, it’s time to align with the other teams in your marketing department to establish a publishing schedule based on your content calendar. 5 Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Content, Eloqua] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. 3. Create Customized Content. The longer your sales cycle, and the more complex your product or service, the more content you’ll need to serve up to prospects and clients. For example, create a webinar that provides tips on how to solve a common problem.
  • MODERN MARKETING  |  THURSDAY, APRIL 3, 2014
    [Content, Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium. The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Tell us your favorite example of photo collage content!
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Content, Eloqua] 30 Killer Resources to Learn Content Marketing
    Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. Content: the Force that Moves the Buyer Down the Tunnel.
  • MODERN MARKETING  |  SUNDAY, MARCH 23, 2014
    [Content, Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    Engaging with customers is something all marketers know we need to do but oftentimes we miss the mark when it comes to providing content that speaks directly to their needs. Instead of providing content that solves their business problem or answers critical questions, we develop the content we want to share – sometimes missing the opportunity to curate valuable content that engages the customer in a deeper conversation.
  • MODERN MARKETING  |  TUESDAY, MARCH 18, 2014
    [Content, Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content. Tour session topics include: - Customer advocacy and its impact on the organization. - Data-driven marketing accountability. - Content is data. - Socially-enabled modern marketing. The event offers content for the marketing manager and director, focused on process and operations.
  • MODERN MARKETING  |  MONDAY, MARCH 17, 2014
    [Content, Eloqua] Create Your Own Marketing Luck
    Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. Technology helps marketers decipher which content matters across all digital interactions. Create Your Own Marketing Luck is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Feeling lucky?
  • MODERN MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Content, Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. For more tips on how to overcome these ubiquitous challenges, check out the archived webinar Marketing Automation: Conquering the Questions in 2014. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Content, Eloqua] ‘Snackable’ Formats Driving Content Marketing
    by Eloqua | Tweet this What makes being a Modern Marketer so special? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects! 58% – Making new content more visual & engaging.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Content, Eloqua] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Joe Cardillo , who works for design marketplace startup Visually, assisting with key client and partner collaborations, marketing, scaling process/workflow, and creating & presenting education focused webinars and content strategy for brands, agencies, and non-profit / policy organizations. The brain simply processes visual content faster. Looking for more engaging content marketing tips?
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Content, Eloqua] 21 Content Marketing Tools to Use in 2014
    What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Much like our recent blog on tools and apps for rapid visual content creation , I personally believe that everything on this list has immense value to offer brands of any size.
  • MODERN MARKETING  |  MONDAY, MARCH 3, 2014
    [Content, Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    Fueling digital marketing success was the theme for the event, and the session content supported that very idea. However, the 3 main themes that seemed to emerge from the show were around mobile, data, and content marketing. Here are tips from the conference content: 1. Whether your selling model is B2B or B2C, it’s all about being able to accurately predict what people want, and serve them the right content at the right time. to digest your other content.
  • MODERN MARKETING  |  SUNDAY, MARCH 2, 2014
    [Content, Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    The Modern Marketing Experience conference offers an unprecedented opportunity to gain insights from experts in marketing automation, social marketing, content marketing, and big data at a single premier event. I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt?
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Here are 4 of the report’s core findings about content marketing metrics: 1. Tip : Prioritizing your content metrics should be a collaborative effort between the content manager and your demand generation teams.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Content, Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. So how are Modern Marketers using third party content?
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing organizations focus on building relationships with new audiences, but it’s important that we always nurture the members of our existing communities, as well.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Eloqua] The State of Content Production: Benchmarks and Action Items
    by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge. 54% are producing a content asset (excluding blog posts) every two weeks or less frequently.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Content, Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    We caught up with Demand Gen Report Managing Editor, Kim Zimmerman , for more on the trends and tips marketers can glean from other buyer behavioral findings in the report. Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Are vendors doing a better job at guiding the journey through content? Eloqua: It’s interesting that social media is playing a bigger role in how buyers search.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Content, Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1. Quick tip: Implement strategic measures to support personalization based on customer insight. Quick Tip: To ensure that you’re managing processes with one view of the customer, consider steps necessary to integrate your data sources in a way that can support profile building. Content marketing management is a core strategic measure.
  • MODERN MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Content, Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion. In each of our communications we are constantly producing, sharing, and encouraging our audiences to associate with specific content. Even more telling, 86% of respondents have an in-house content marketing overseer.
  • MODERN MARKETING  |  MONDAY, JANUARY 27, 2014
    [Content, Eloqua] 3 More Trigger Marketing Tips To Improve Engagement
    He frequently writes about using content effectively and getting the most from it. Welcome to part two of a series about trigger marketing tips for interactions that persuade people to make a move. 3 More Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, JANUARY 20, 2014
    [Content, Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. The content explores some of the challenges around that slippery conversion definition and walk you through the actions you can take as a Modern Marketer to ensure you’re ready to: • Take a long-view of what is needed to trigger conversions throughout the funnel.
  • MODERN MARKETING  |  MONDAY, JANUARY 13, 2014
    [Content, Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. So to give you the 411 on this year’s most important marketing topics, we’ve called on 14 marketing experts to give you their forecasts and tips — in 100 words or fewer. Tony Zambito , Founder of Buyer Personas, on buyers as the new content creators.
  • MODERN MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Content, Eloqua] 5 Customer Experience Cues From Retail
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Based on my coverage of the retail space, following are five key tips to help you ensure your buyers and prospects have a great experience: 1.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Content, Eloqua] Must Attend Marketing Events In 2014
    Session topics also focus on tips and tricks for running branded communities. What happens in Vegas, should not stay in Vegas (that is, if you learn some killer email subject line writing tips!) Session topics include list management, social media integration, mobile and video tips, testing and optimization, and segmentation. A value-add: the event also offers tips to improve your copywriting and messaging for email programs.
  • MODERN MARKETING  |  SUNDAY, JANUARY 5, 2014
    [Content, Eloqua] 3 Trigger Marketing Tips To Improve Engagement
    He frequently writes about using content effectively and getting the most from it. The web as a medium is impersonal, we no longer face each other in conversation and content marketing is one of the worst offenders when it comes to being callous. 3 Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Content, Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Started in March 2012, it now has 87 million monthly views and ranks as the 114 th most popular site in the US, ahead of popular content companies such as businessinsider.com and time.com. Here are some tips every content marketer can learn from to support viral content: 1. Use social networks to find content people are already talking about. Optimize content for sites that are driving the most traffic. Content must be shareable AND clickable.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 31, 2013
    [Content, Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Start a research-based content marketing program. It also provides a great springboard for other important content marketing efforts. Virtual event platforms also offer some unique benefits, such as transcripts from presentation content that can be used to fuel follow-up nurture programs. Check out our social media tips for 2014 for more.
  • MODERN MARKETING  |  SUNDAY, DECEMBER 29, 2013
    [Content, Eloqua] 3 Social Media Marketing Tips For 2014
    With the plethora of social media tools available today, including Oracle’s SRM solution , marketers can glean all kinds of analytics, from number of mentions, to sentiment, to top influencers interacting with your content. 3 Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year.
  • MODERN MARKETING  |  SUNDAY, DECEMBER 22, 2013
    [Content, Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing consumer engagement content Email Marketing engagement tips engaging email marketing online retail right time offers
  • MODERN MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Content, Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua? Dennis Dayman: Eloqua’s Grande Guide to Email Privacy and Deliverability outlines what we do in practice, and what we recommend for our customers.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Content, Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    In today’s digital world, where buyers self educate with information they gather online, marketing plays an ever-important role in providing relevant content to the buyer thorough he early sales cycle. But, for those that don’t, we’ve come up with a few tips you can pass along to your sales counterparts. Get all the details, tips, and tricks in this presentation to help you uncover the hidden sales cycle : Have You Discovered the Hidden Sales Cycle? from Eloqua.
  • THE POINT  |  TUESDAY, DECEMBER 3, 2013
    [Content, Eloqua] Email Critique: Oracle/Eloqua Webcast Invite Needs Help
    The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. And is content marketing really news-worthy? One hopes, for Eloqua’s sake, that their new home at Oracle affords them a brighter future for their technology.
  • MODERN MARKETING  |  SUNDAY, DECEMBER 1, 2013
    [Content, Eloqua] How to Generate More Opt-ins With Your Email Marketing Campaign
    She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. ” Even though these contacts are automatically enrolled in your database once they download your content, this added action on their part can help you gauge their true level of interest. or “What types of content are you interested in receiving?”
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 24, 2013
    [Content, Eloqua] Tips to Manage ‘Always-On’ Nurturing
    We’ve had insight into how our prospects and customers are interacting with our website and communications, we’ve given sales access to that insight, and we’ve been able to set up programs to automatically send content to prospective buyers based on those actions. And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Content, Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire your marketing engagements, the Guide features details on different types of content formats, including blogs, case studies, guest posts, infographics, mobile apps, podcasts, among many others. Here are some tips on how to bring your content marketing A-game: 1.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Content, Eloqua] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements. The guide also includes tips to help marketers adapt to the evolving customer-driven landscape, including Eloqua’s customer success equation and insight into how we fuel our own content marketing and engagement program initiatives.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Content, Eloqua] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! Share your best practice tips and follow the discussion on Twitter with the hashtag #MASimplified. Marketing Automation Simplified from Eloqua.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Content, Eloqua] How To Build Sustainable Relationships With Your Advocates
    Whether it’s marketing automation, social media or content marketing, success can’t be found in the technology alone – you have to understand who you’re marketing to and what motivates them as individuals. For tips on how to build a complete advocate engagement and recognition strategy, download The Advocate Marketing Playbook. How To Build Sustainable Relationships With Your Advocates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 10, 2013
    [Content, Eloqua] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    Tablet-friendly content is a must - As you’ll see in the infographic below, nearly half (47%) of survey respondents would rather go commando than face a meeting without their tablets. When we’re developing content to support their conversations, let’s always keep the tablet design top of mind. They’ll need good content at the very least). However, only 28% felt that the content they were provided wasn’t relevant to their prospects and clients.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Content, Eloqua] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Here are a few tips: 1) Assemble a winning team. 4) Use content to show thought leadership. Marketing automation gives you an efficient way to deliver video, infographics, articles and other content that establishes you as a thought leader. People don’t want to be sold to; they want to find industry leaders,” said Dan Shoff, VP of Content Development at Creative Media. “It’s 5) Match content to buyer personas.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Content, Eloqua] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Gilligan sat down with Oracle Eloqua VP Marketing, Andrea Ward, for a candid discussion about the show, its characters’ fates, and his own journey to becoming one of the most celebrated writers in television history. Don’t get bogged down by the never-ending content gate debate.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 20, 2013
    [Content, Eloqua] Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013
    by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. Check out our partners’ perspectives of San Francisco: Our Type Five Picks for Eloqua Experience 2013 by Jessica Fewless / Demandbase .
  • MODERN MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Content, Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    One of the most talked about subjects was storytelling, as well as core tips on how to keep your audience engaged by teaching them in a meaningful way. Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua. This chart was part of Eloqua’s 40 Must-See Charts for Modern Marketers report.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Content, Eloqua] The 4 As of Sales Enablement Content Success
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. That’s just the tip of the iceberg, of course, but no matter how you define sales enablement at your company, chances are that content and communication play a critical role. To overcome this awareness issue, marketers need to do more to expose reps to the content they are creating.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 15, 2013
    [Content, Eloqua] Tips To Power Your Sales Funnel With Video Content
    Video can power your sales cycle at every step of the buying process, but it’s critical to remember that not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines which kinds of videos you’ll want to prepare and how to strategize when to serve them up to your audience. Understanding the pain points for each of your customers is the key to producing content that solves their problems. Late-Stage Content.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Content, Eloqua] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. A little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. So what can you do now with Eloqua AppCloud in Topliners? Ramp up engagement with content marketing communications.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Content, Eloqua] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans. All the marketers at this Eloqua school were polished and fun. No one told me Eloqua cookies had to be accessed via HTTP.
  • MODERN MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Content, Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    The webinar titled “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). 157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. Check out Oracle Eloqua’s Grande Guide to Social Selling.
  • MODERN MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Content, Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more. Join Christine Elliott , Lead Nurture and Content Strategy Leader at Crowe Horwath, and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco.
  • MODERN MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Content, Eloqua] 5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)
    by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? I’m a seasoned veteran with tips to help you get the most out of what will undoubtedly be an awesome (albeit slightly overwhelming) first year.
  • MODERN MARKETING  |  MONDAY, AUGUST 19, 2013
    [Content, Eloqua] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Albee will present during the event, and highlight how content marketing tips for marketers and help you learn how to: Elevate your brand in the minds of buyers. Create contagious content that motivates conversations. The explosion of content is mostly about surface-level crap.
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