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Trending Sources

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#.

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic.

How to Produce 269 (or more) Content Assets From a Single eBook

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software. This year, research reported that creating enough content was the number one challenge for B2B content marketers.

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13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

It's All About Revenue

Check out these 13 marketing tools that will help you and your teams manage your content, engagement, and measurement efforts — without breaking the bank. Google Keyword - Given the critical role of content, keywords and smart SEO are central to campaign success.

Five Killer Content and Social Media Marketing Resources

WindMill Networking

As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. There is so much great content about content marketing, and I often link to articles and cite experts. Branded Content tool, anyone?

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Thoughts from Viewtopia 2016: Video Has Evolved


YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day.

The Best of the Best: 2016 Video Marketing Awards


It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. They also needed a system that integrated with Eloqua, their Marketing Automation Platform.

Best 86

What Your Business Needs To Know About Google+

It's All About Revenue

By dragging and dropping other users into Circles, you can self-select who can access the content you post. For instance, I have an Old Colleagues circle and an Eloqua circle. I tried to sort through much of it and deliver the stuff that is most relevant to brands and helpful.

Google 107

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. How can you make sure your videos are standing out when 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day on YouTube ?

5 Proven Digital Marketing Strategies for Small Businesses in 2016


With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. This inbound combination of relevant content and online engagement creates a solid foundation for sales and marketing efficiency, effectiveness, and growth.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. How can you make sure your videos are standing out when 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day on YouTube ?

Video 49

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.

Vidyard Appoints Jeff Loeb as Chief Marketing Officer


Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing.

Video 16

Recipes For Great B2B Videos [#B2Bchat Recap]


The chat revolved around several topics like scenarios where B2B videos can go viral, the advantages between slick or raw production styles, the differences between in-house and out-sourced content, techniques and “secret” recipes, etc. White label hosting … YouTube … etc.

Social Media Buzz at a Live Event

Digital Body Language

We just finished up Eloqua Experience 2009, which was a spectacular event all around. In order to ensure that the people most actively engaged in social media were well aware of the event’s social media elements, we spurred discussion of it in all relevant social media properties.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Wait a minute, isn’t that what Content or Inbound marketing is all about?


Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

More isn’t more better, I know it’s not grammatically correct, but more relevant is better. Now as a buyer, you’re receiving tons of generic, not-relevant emails. If I didn’t authentically care about women in tech, I would never have shared that piece of content.