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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#.

Why Reddit Is Relevant To Marketers [CHART]

Modern Marketing

As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic.

Trending Sources

How to Produce 269 (or more) Content Assets From a Single eBook

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software. This year, research reported that creating enough content was the number one challenge for B2B content marketers.

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13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

Check out these 13 marketing tools that will help you and your teams manage your content, engagement, and measurement efforts — without breaking the bank. Google Keyword - Given the critical role of content, keywords and smart SEO are central to campaign success.

More Content is Not Always Better – Wise Words from Chris Vandermarel


Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ.

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The Best of the Best: 2016 Video Marketing Awards


It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. They also needed a system that integrated with Eloqua, their Marketing Automation Platform.

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What Your Business Needs To Know About Google+

Modern Marketing

By dragging and dropping other users into Circles, you can self-select who can access the content you post. For instance, I have an Old Colleagues circle and an Eloqua circle. I tried to sort through much of it and deliver the stuff that is most relevant to brands and helpful.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.

Vidyard Appoints Jeff Loeb as Chief Marketing Officer


Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing.

Video 19

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Wait a minute, isn’t that what Content or Inbound marketing is all about?


Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

More isn’t more better, I know it’s not grammatically correct, but more relevant is better. Now as a buyer, you’re receiving tons of generic, not-relevant emails. If I didn’t authentically care about women in tech, I would never have shared that piece of content.