5 Ways to Personalize Emails and Enhance Open Rates
APRIL 17, 2013
Sophisticated email marketing programs — fueled by marketing automation — enable relevant communication when used with behavioral triggers. Email is a great tool for marketers to serve up relevant content at the time when a buyer is engaged and likely to respond.
[Chart] How Dynamic Content Drives More Visits
AUGUST 21, 2011
by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. over 1.5%) by those that use dynamic content over those that don’t.
3 Ways Interactive Content Can Boost Email Performance
FEBRUARY 20, 2013
by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.
How Lenovo Kept Things Simple, and Won a Markie
MAY 10, 2016
Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Plus, video is relevant across all channels.
How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
AUGUST 27, 2013
by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more.
Are Your Prospects Scared to Talk to Strangers? [CHART]
APRIL 8, 2012
Each outgoing email can be signed with personalized sender information such as social profiles, phone numbers, addresses and other relevant contact details. We also observed a drastic difference in open rates of 35.4%
Intermediate Techniques to Build a Better Email Marketing Campaign
AUGUST 15, 2014
You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Email open rates. Click through rates (or CTR).
The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer
FEBRUARY 15, 2010
Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates?
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.