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5 Ways to Personalize Emails and Enhance Open Rates

Modern Marketing

Sophisticated email marketing programs — fueled by marketing automation — enable relevant communication when used with behavioral triggers. Email is a great tool for marketers to serve up relevant content at the time when a buyer is engaged and likely to respond.

[Chart] How Dynamic Content Drives More Visits

Modern Marketing

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. over 1.5%) by those that use dynamic content over those that don’t.

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3 Ways Interactive Content Can Boost Email Performance

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

How to Nurture Contacts Beyond the Inbox

Modern Marketing

Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.”

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

They created visibility into which accounts have the greatest propensity to buy and have implemented Account-Based Marketing (ABM) to target the right individuals and accounts to deliver personally relevant and well-timed messaging. times while there was a 68% decline in unsubscribe rates.

Are Your Prospects Scared to Talk to Strangers? [CHART]

Modern Marketing

Each outgoing email can be signed with personalized sender information such as social profiles, phone numbers, addresses and other relevant contact details. We also observed a drastic difference in open rates of 35.4%

Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Email open rates. Click through rates (or CTR).

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates?

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.