3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

Modern Marketing

Lead scoring is a widely discussed strategic topic among marketing automation users. Oftentimes the immediate tactical nuances include lead nurturing, content marketing, and dynamic content. MQLs Converted by Lead Score. MQLs Rejected by lead Score.

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

This model can score new leads and classify existing opportunities in the sales pipeline. Once the model is built, Fliptop scores the client’s entire database and assigns contacts, accounts, and opportunities into classes based on expected results.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales.

The What, Who and Why of Lead Scoring [Video]

Modern Marketing

by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. But maybe you’re wondering what exactly lead scoring means, who are the types of companies using it and why you should do the same. What is lead scoring? Well, lead scoring is a way to quantify the value of your leads. And there are really three factors that are part of lead scoring. Who is using lead scoring?

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. And we have plenty of great content for you to digest.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Download Infer’s Behavior Scoring eBook.

Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!

Vidyard

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? Determine things like a lead’s profile fit (what’s their industry and role?), Lead scoring is never completed.

Eloqua SmartStart Speeds Marketing Automation Deployment, But It's Still Work

Customer Experience Matrix

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. Eloqua Director of Key Accounts Jill Rowley scheduled a talk with me a few days later and filled me in.

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The Truth About Intent Data

LeadCrunch

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. .

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Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

European Markie Awards Finalists Announced

Modern Marketing

by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. Best European Lead Scoring Programme. DocuSign – To increase conversion , DocuSign implemented account-based scoring with Eloqua.

3 Ways Interactive Content Can Boost Email Performance

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Who’s Watching Your Video Content? [CHART]

Modern Marketing

Frequently at Vidyard we get asked, “Who is watching video content?” Do C-Level executives watch content?”. Any job title that was incomplete in Eloqua was removed from this sample. Conclusions: All roles are watching video content. Who’s Watching Your Video Content?

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How to Start Your Company’s Discussion About Marketing Automation

Modern Marketing

Educational and useful content starts, maintains, and improves an ongoing discussion with your community of consumers. How to Start Your Company’s Discussion About Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

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Who Won at the European Markie Awards

Modern Marketing

As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Concur, a leading provider of integrated travel and expense management solutions, made major strides to successfully integrate marketing and sales, achieving alignment for each of the businesses core EMEA markets. Best European Lead Scoring Program: McAfee.

Counting Down to Eloqua Experience 2013!

SnapApp

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational.

Grab Your Free Guide to Lead Nurturing

Modern Marketing

That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing. In other words, Lead Nurturing is a topic that’s central to who we are, what we do, and what we know.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. Best Lead Nurturing Program. Best Lead Scoring Program.

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Blogging Lessons from 317 Posts

Modern Marketing

For us, our customers are interested in topics like marketing automation , Revenue Performance Management and lead scoring. So at the beginning of the year we culled our expertise around lead scoring, considering where the practice was headed. One sure way to attract readers and followers to your blog is to make it the hub for your content marketing strategy. That means putting your best content on your blog and making it easily accessible.

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Lead Nurturing, a Pipeline Full of Bluebirds

Reachforce

That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds. Lead Scoring Let’s consider The Bluebird.

17 Marketing Action Items in 140 Characters or Less

Modern Marketing

Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. How do you cram three days worth of content heavy conference information into digestible and communicable action items? Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. Progressive profile forms then ungate content.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. From Inspiration to Education: Choose Your Content Wisely.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

When it comes to landing page elements, assuming the page layout, content elements and design have been tested and optimized, it really boils down to getting a prospect to fill out a form, hit submit, and get added to your nurture programs. Lead Scoring Demandbase or ReachForce?

5 Modern Marketing Lessons from The Lord of the Rings

Modern Marketing

Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. You can resurrect leads; and dead leads can come back to life.

Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. Not having it can lead to complete dysfunction. One of the most important elements for the flow of lead routing, scoring, and nurturing is perspective.

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8 Technologies Marketers Should be Thankful For

Modern Marketing

As new technologies and communication channels keep popping up email has still proven to be one of the most effective ways to generate leads and engage prospects throughout the funnel. 8 Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketing

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

A majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America.

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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. Really, Cloud Connectors are part of a fully integrated lead management process.

The New 4 P’s of Marketing

Modern Marketing

That’s why we created the “ Real World Marketing Syllabus ,” a new hybrid of original content from the likes of Brian Clark , Geeta Sachdev and Todd Defren , along with curated content featuring lectures, readings and lessons from the best marketers out there. Eloqua/marketing-syllabus.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

Modern Marketing

by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. b2b marketing intent data lead scoring marketing automation predictive analytics

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What Marketers Should Know About Big Data – and How to Put it to Use

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. How can we reduce lead fatigue?

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How Do Your Contact Engagement Initiatives Stack Up? [CHART]

Modern Marketing

Contact activity is an important metric in terms of Marketing Qualified Lead (MQL) generation and conversion. Modern marketers understand the value of sending meaningful, targeted, right-time content to improve the number of active contacts.

Marketing Automation, Set It and Forget It

Cody Ward

What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period. That process is generally called “lead nurturing,” which is a popular buzzword in the industry. Automate processes like these and scale the number of touch points, leads generated, and sales routed.

6 Burning Questions about Social Media for B2B

Modern Marketing

As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. However, they aren’t as good at driving net-new leads to your brand. A: We’ve always championed tracking both who your leads are and what they do.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

When it comes to landing page elements, assuming the page layout, content elements and design have been tested and optimized, it really boils down to getting a prospect to fill out a form, hit submit, and get added to your nurture programs. Lead Scoring Demandbase or ReachForce?

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately.

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5 Fundamental Sales Lessons from March Madness History

Modern Marketing

But Villanova came in with confidence, hitting 22 of 28 shots – a scoring rate of 78.6% — in the second half of the game, bringing home the championship. We use Prospect Profiler to see how a lead has engaged over time and the behaviors they’ve shown.

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How to Spark a Romance Between Sales and Marketing

Modern Marketing

For sales and marketing this often means agreeing exactly on what qualifies as a “lead.”. Lead scoring can help bring them together on lead follow up. By setting a common set of criteria for what an ideal lead looks like, setting up a scoring system ensures only ‘sales-worthy’ leads make it into the hands of sales for follow up. Sending over hot leads to sales and seeing success on those marketing-generated leads makes everyone happy.

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