Digital B2B Marketing

FEBRUARY 21, 2012

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Those four are Hubspot, Marketo, Pardot and Eloqua. Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set. Hubspot Academy is very similar to Trailhead.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger PR Forrester 120

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. The takeaway from HubSpot?s

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Bluetext

FEBRUARY 8, 2021

Pro tip – stay away from purchasing lists. Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Gated content .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

NuSpark Consulting

JANUARY 21, 2012

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

SEPTEMBER 14, 2012

4) Sharing Competitor Content. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. And that isn't the first time he's shared HubSpot's content. Most of our employees actually have @HubSpot in their Twitter bio.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. The second area — which I think which ties nicely into Vidyard — is content.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

chiefmartech

DECEMBER 6, 2015

For instance, you could call “website content management systems” (CMS) a category. Once you reach that tipping point, things accelerate for the leading brands due to a positive feedback loop: new buyers want to purchase from the best known brands, which makes those brands even better known, and so on.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. HubSpot Blog. Be more agile. Get the guide.

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

Metadata

DECEMBER 15, 2020

Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? For starters – we use Hubspot as our marketing automation platform and WordPress as our content management platform. All forms from LinkedIn Lead Gen Forms start with “Lead ad:” in Hubspot.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Additionally, LinkedIn’s internal data indicates that conversions from LGFs can increase by 2-3 times when compared to standard Sponsored Content campaigns. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. The system can also classify new contacts by persona, based on their profile attributes and associated texts such as content consumed or emails written. Match content to individuals.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Martech

JULY 26, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Being a power user of Marketo or HubSpot, Pardot or Eloqua. This guide demonstrates how YouTube’s algorithm works and how you can optimize your video content to show up in those results.

Paid Content 93

Paid Content Marketing Automation Services Work Management Marketing Management 93

TrustRadius Marketing

OCTOBER 18, 2019

Landing pages Emails Automation Lead Scoring Dynamic Web Content SEO/PPC Integration Social Integration Segmentation/Lists Nurture Campaigns. It covers Adobe Campaign, Oracle Eloqua, Marketo, Pardot, Act-On, HubSpot, and SharpSpring, plus more tips for marketing automation buyers. Feature Set. Ease of Use.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Each program has its own strengths and weaknesses, so consider each offering carefully before moving forward: Oracle Marketing Cloud (formerly Eloqua).

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Social Selling Tips. Share content to build your credibility. Setup social listening alerts. Share them.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Use the vast amount of data from your CRM and MAP to offer unique content to targeted segments. Be as Personable as Possible.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Paul Gillin

JUNE 9, 2011

Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Here are some of the best places to let your video content live. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2” How to Attach Videos to Your Emails. How to Add Video to Email with a Video Platform. Include Video Captions.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Vidyard

SEPTEMBER 14, 2020

Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Contents 1. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2” What is Video Email Marketing?

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28