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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. And is content marketing really news-worthy?

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. From Inspiration to Education: Choose Your Content Wisely.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

Modern Marketing

It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. All the marketers at this Eloqua school were polished and fun. My new friends at Kapost and ReadyTalk suggested I take Content Marketing 101 and Webinars 101.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?” By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content. We recently had the chance to catch-up with Jill Rowley a.k.a

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

Modern Marketing

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011.

Eloqua’s Grande Guide to the Social CMO

Modern Marketing

Social Media #SMW #SMW11 Bazaarvoice BzzAgent CMO Content Marketing Dave Balter Eloqua Flowtown Ford Grande Guide Grande Guide to the Social CMO Jeffrey Hayzlett SCVNGR SlideShare Social Media Playbook social media week The CMO Club The Mirror Testby Joe Chernov | Tweet this.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. So what can you do now with Eloqua AppCloud in Topliners?

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests’.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. Today, fewer people ask, “How can I get started in content marketing?&# Enjoy The Content Grid v2.

Memories From Eloqua Experience 2013 (Slideshow)

Modern Marketing

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and networking.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

Modern Marketing

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Grande Guide to B2B Content Marketing.

How Do You Produce More Interesting Content? [CHART]

Modern Marketing

by David Johnson | Tweet this While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. How does your content marketing stack up? How Do You Produce More Interesting Content?

The State of Content Marketing 2014 [Infographic]

Modern Marketing

by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers.

Eloqua 142

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects.

Spot 109

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

Modern Marketing

We found that, while Modern Marketers are sharing third party content, they are challenged to coherently integrate it within their own stories and narrative. So how are Modern Marketers using third party content? Finding the right third party content is a challenge (34%).

5 London Attractions to Enjoy During Eloqua Experience Europe

Modern Marketing

by Amanda Batista | Tweet this As we gear up for Eloqua Experience Europe , 25-26 June, at the Millennium Gloucester Hotel London Kensington , we wanted to share some Extra Experience scoop with the marketing community.

Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

It heralds a refined approach to content marketing. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Content as a pull-through for product; product as an inspiration for content.

‘Snackable’ Formats Driving Content Marketing

Modern Marketing

by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#.

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. And we have plenty of great content for you to digest.

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Create contagious content that motivates conversations.

How to: Mapping Content to the Buyer’s Journey

Modern Marketing

It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Simply put, most sessions tend to focus on either trendy content marketing/social media themes or lead generation methodologies.

Content Marketing Magic – Inspiration, Strategy and Customer Obsession

ANNUITAS

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

Modern Marketing

But what happens when it’s your job to create content for people just like you ? Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia.

Content Creation Fundamentals

ANNUITAS

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content.

Seven Ugly Truths About Content Marketing

Modern Marketing

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation.

Introducing the Oracle Marketing Cloud

Modern Marketing

The only way to do that is modern marketing—an always-on, multichannel, content-driven approach to marketing that is optimized for the digital, mobile, and social activities of customers and prospects. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing.

What Makes Irresistibly Shareable Content

Modern Marketing

He frequently writes about using content effectively and getting the most from it. Make your content Practical and Personal. Make your content understandable : The University of Kansas ran a study and found that we are much more likely to share things we understand.