Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Biznology

DECEMBER 6, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Steve is a Forbes top 50 social media influencer. FIR #64: That’s not our shark!

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Martech Advisor

FEBRUARY 12, 2020

She concluded that pursuing education and training in marketing was the route, but -- while she’s certainly correct -- I explained that an IT route is also suitable. There's a high degree of variance in their experience and education. So, I enrolled in a beginning HTML continuing education course at a local college.

CMS Development 52

CMS Development Work Management Web 2.0 Marketing Automation Services 52

Buzz Marketing for Technology

OCTOBER 11, 2008

Open Education. Free Education for All. At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 In our view, educators should look to put these tools into action whenever it is appropriate to do so. We think that teachers should be tempted to put web 2.0 Some Helpful Tips.

Web 2.0 100

Web 2.0 Tips Wiki Education 100

Buzz Marketing for Technology

JUNE 27, 2008

eLearning 2.0 eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, The XHTML editor will be the tool for writing the contents, while the content manager will be the tool for distributing those contents among the services of the "cloud".

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Sending one person to a conference can potentially educate your entire organization. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Content Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

This includes providing support for learners to set their own learning goals, manage their learning, manage both content and process, and communicate with others in the process of learning. The system can often track the learners progress, which can be monitored by both teachers and learners. Notice the difference?

Web 2.0 100

Web 2.0 Personalization Course Education 100

Buzz Marketing for Technology

JUNE 27, 2008

This includes providing support for learners to set their own learning goals, manage their learning, manage both content and process, and communicate with others in the process of learning. The system can often track the learners progress, which can be monitored by both teachers and learners. Notice the difference?

Personalization 100

Personalization Web 2.0 Course Education 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Benefits of Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JUNE 27, 2008

While I have previously written about the trends I see happening in education and the workplace as a result of new technologies, I think there are many other issues that will contribute to the work literacy gap. Corporate Policies on Web 2.0. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Literacy Gap.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. There’s intelligence on the front end, too.

Curation 50

Curation Enterprise Management Web 2.0 Content 50

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Buzz Marketing for Technology

JULY 22, 2008

· Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. I invite you to comment to your hearts content and I welcome a good debate, as long as its respectful. Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration. July 2, 2008 at 7:45 pm. ·

Organization 100

Organization Web 2.0 Tagging Work Management 100

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. using wiki in education. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Using Wiki in Education. SocialSoftware. supply chain. technology trends. Trent Reznor.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Buzz Marketing for Technology

JULY 15, 2008

How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? I must confess that the educational examples of the use of avatar based virtual worlds for student learning have consistently d. On being disappointed. E-Learning Queen.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Smashmouth Marketing

JUNE 26, 2009

It's about branding, educating the market, and thought leadership. Be consistent about delivering content and messaging and presence. Or to see the shift from "Web 2.0" It is debatable whether a blogger should build some level of personal brand with off-topic content. Don't overwhelm a blog topic.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JUNE 30, 2009

It's about branding, educating the market, and thought leadership. Be consistent about delivering content and messaging and presence. Or to see the shift from "Web 2.0" It is debatable whether a blogger should build some level of personal brand with off-topic content. Don't overwhelm a blog topic.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

The Effective Marketer

NOVEMBER 30, 2009

Can you make something fun that will entertain and educate them? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How are you changing your customers and your prospects behavior?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100