Why Educational Content Marketing Is So Powerful

Content Standard

In situations like these, educational content marketing can play a pivotal role. And when they find an expert opinion on the subject in question, they begin to form a relationship with that content source—perhaps even becoming a future client. The Power of Content that Educates.

An Introduction to Educational Content for B2B Healthcare Marketing

Content Standard

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. Educational Content and the Complexity of B2B Healthcare. Healthcare content is content that educates.

Trending Sources

Why Financial Brands Are Investing More in Educational Content

Contently

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

Content Marketing for Higher Education

Fathom

Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. Content marketing, done right, drives interaction with your website, develops a strong back-link profile and helps with a wealth of other SEO opportunities.

Customer Education: The Secret to Successful Marketing

Type A Communications

B2B Marketing Content Strategy Customer Journey B2B Buyer Journey Carla Johnson Chuck Frey content marketing Content Marketing Institute Cultivate Communication Ecomagination Energy University GE Indium Joe Pulizzi Schneider Electric Type A Communications

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. 1) Segmenting Strategy. Motivation can drive your process when re-evaluating your segmentation strategy. 2) Content. Education

How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Education

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. marketing attribution higher education

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle.

Where to Get an Education in B2B Content Marketing

Biznology

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. And isn’t that the business every content marketer is in?

5 Strategies to Build Customer Relationships Through Content

bizible

Likewise, content has a pivotal role in digital marketing. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. They are the ones for which content is created.

Influencer Marketing: How to Create Your Strategy

Onalytica B2B

This week, we try and help you start creating your own influencer marketing strategy. You strategy focus- earned, paid or owned? Great, now we can start talking strategy! Content marketing – amplifying earned media value of your content. Competitor strategy.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

5 Steps to Implement Content Strategy for Higher Education

Fathom

Let’s face it – content strategy for higher education often gets pushed aside. More tangible marketing tactics, such as paid search campaigns or usability, are prioritized over the long-term goals of content marketing. But content is what creates connections. Content makes students want to enroll. You need relevant content in visible places. And take a look at the effective strategies of colleges and universities who compete with you.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Content Marketing: Goals, Issues, Strategies

NuSpark

I’ve been thinking about all this content marketing we’ve been exposed to lately. Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). Other content: Video scripts, podcast scripts, powerpoints.

The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own?

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set.

Why Email is Essential for Your Content Marketing Strategy

Modern Marketing

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. And while these seemingly separate practice areas of content marketing and email marketing are marching forward in parallel, they’re actually on a collision course.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content.

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Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed.

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. Learn how to talk about K-12 and higher-education standards while keeping politics out of it: 1.

5 CMOs On Crafting Your Content Marketing Strategy

Marketing Insider Group

There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. Marketers have figured out that the idea of content marketing works,” says Nick Stein, senior vice president of marketing at Vision Critical. Content Marketing

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Guest post by Cheryl Joy.

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Will Content Strategy Save Marketing?

Marketing Insider Group

They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy?

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution?

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy.

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Content is king, and the king is everywhere we turn on the web. B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. The New Three R’s of Content Management.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Content Marketing Differentiation

How To Plan And Build A Successful Content Marketing Strategy

Marketing Insider Group

Billion pieces of content shared. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. Content Marketing

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits.

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.

Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. Developing a holistic strategy. Google reports that 40% of education search queries happen on a mobile device. Education Industry Mobile SEO

Best Practices for Content Marketing Strategy

KEO Marketing

Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. Start with the Strategy. Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy.

Content Marketing for Higher Education, Part #2

Fathom

Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. Last week we discussed how content marketing can literally be anything given the right circumstances. All this stuff is a prime opportunity for content marketing.

Content Marketing for Higher Education, Part #2

Fathom

Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. Last week we discussed how content marketing can literally be anything given the right circumstances. All this stuff is a prime opportunity for content marketing.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model.

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7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

content-driven – so that it drives engagement and dialogue, vs. a program that attempts to sell a solution or drive meetings exclusively, and finally. • The post 7 Steps to a Successful Account-Based Marketing (ABM) Strategy appeared first on The Point.