Why Educational Content Marketing Is So Powerful

Content Standard

In situations like these, educational content marketing can play a pivotal role. And when they find an expert opinion on the subject in question, they begin to form a relationship with that content source—perhaps even becoming a future client. The Power of Content that Educates.

3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

Working in marketing means there are lots of moments for client education. We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. First, What Is Client Education?

Trending Sources

Why Financial Brands Are Investing More in Educational Content

Contently

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

Content Marketing for Higher Education

Fathom

Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. Content marketing, done right, drives interaction with your website, develops a strong back-link profile and helps with a wealth of other SEO opportunities.

Customer Education: The Secret to Successful Marketing

Type A Communications

B2B Marketing Content Strategy Customer Journey B2B Buyer Journey Carla Johnson Chuck Frey content marketing Content Marketing Institute Cultivate Communication Ecomagination Energy University GE Indium Joe Pulizzi Schneider Electric Type A Communications

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. Essentially, it’s a content idea generator!

How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Education

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. 1) Segmenting Strategy. Motivation can drive your process when re-evaluating your segmentation strategy. 2) Content. Education

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle.

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. marketing attribution higher education

Where to Get an Education in B2B Content Marketing

Biznology

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.

How to Plan Your Video Marketing Strategy

Vidyard

What about your video marketing strategy? A solid plan can be the difference between knowing your content is delivering ROI, versus throwing metaphorical spaghetti at the wall and seeing what sticks. Here’s how to map out your purposeful video marketing strategy.

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8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with your content, you’re one of the lucky ones. The biggest real estate firms are creating lots of online content, newsletters and Facebook posts.

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. Scott was definitely speaking my language in this article and he had a number of salient points about successful marketing strategy. This is a winning strategy for B2B marketing.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. Here is the process I would go through to help this marketing professional navigate in a crowded content market.

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5 Strategies to Build Customer Relationships Through Content

bizible

Likewise, content has a pivotal role in digital marketing. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. They are the ones for which content is created.

If you’re not embracing native advertising, your content marketing strategy is obsolete

grow - Practical Marketing Solutions

We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution. Who cares about impressions and clicks on top-funnel content?

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. And isn’t that the business every content marketer is in?

5 Steps to Implement Content Strategy for Higher Education

Fathom

Let’s face it – content strategy for higher education often gets pushed aside. More tangible marketing tactics, such as paid search campaigns or usability, are prioritized over the long-term goals of content marketing. But content is what creates connections. Content makes students want to enroll. You need relevant content in visible places. And take a look at the effective strategies of colleges and universities who compete with you.

Why Email is Essential for Your Content Marketing Strategy

Modern Marketing

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. And while these seemingly separate practice areas of content marketing and email marketing are marching forward in parallel, they’re actually on a collision course.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content.

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The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own?

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”

Best Practices for Content Marketing Strategy

KEO Marketing

Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. Start with the Strategy. Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy.

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. Learn how to talk about K-12 and higher-education standards while keeping politics out of it: 1.

5 CMOs On Crafting Your Content Marketing Strategy

B2B Marketing Insider

There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. Marketers have figured out that the idea of content marketing works,” says Nick Stein, senior vice president of marketing at Vision Critical. Content Marketing

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! You need rich content. Marketing strategy.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

With permission, I’m providing this content to you today. . Despite their differences, where does the diagnosis for strategy begin when you meet with them? Remarkably, the diagnosis begins well before content or a Facebook page. all of which require ongoing education.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution?

Will Content Strategy Save Marketing?

B2B Marketing Insider

They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy?

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy.

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How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Billion pieces of content shared. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. Content Marketing

Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. I’ve spoken with leaders in media, marketing technology, higher education and now finance! We went through content reviews and made sure our messages were not over-promising.