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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated? How is it measured?

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies. You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing.

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Google’s March 2024 Search Update: The Battle Against AI-Generated Content

Animalz blog

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports.

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

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