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3 insights from intelligent content conference

Biznology

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?

Trending Sources

SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. Create a report to identify the search engine performance (rank, traffic, etc.) Considering an acquisition?

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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You’re doing a terrible job with search and social

Biznology

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Google hates abandoned content.

Feed the beast: 7 practical tips to improve your blog’s search ranking

grow - Practical Marketing Solutions

There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business.

Three Types of Relevant Internal Links to Boost SEO

Biznology

If you have a strong domain authority for your site, your internal links might be low-hanging fruit for your link-building efforts post Penguin. The key is to create relevant links. But in the age of Penguin, high-quality, relevant internal links can help with ranking.

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Search Ranking Factors: 2015 and Beyond

Marketing Action

How do search engines rank web pages ? And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! They do indicate what is most likely a factor based on content that has achieved higher rankings.

How to Syndicate Content Without Getting Dinged in Search

Hubspot

So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience.

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. But do content-driven brands skew closer to publications or are their marketing roots still showing? bounce rates) impact search rankings.

Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Hubspot

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. In response to this change, marketers are asking: Does it impact organic search -- and if so, how?

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How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. What actually encourages people to share content?

How to Tame Panda and Penguin with WPO

Webbiquity

those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) But done well, a blog fosters social engagement, improves organic search results and generates leads.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Tools to help businesses and individuals track and managage their online presence; get more control over search hits and supress negative results. Social Search Tools.

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How to Search an Entire Website in Google With Site:Search [Quick Tip]

Hubspot

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content.

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Influencer Marketing And How To Amplify Your Content

B2B Marketing Insider

With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Find authors whose content is heavily shared.

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8 Common Ways Most Content Marketers Fail

Modern Marketing

Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. Content Marketing

How Organizations are Leveraging Content Across the Buyer Journey

Modern Marketing

And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic. The undeniable popularity and widespread usage of content marketing points to the effectiveness of content. Content Marketing

5 SEO Best Practices for Content Development

Salesfusion

If you create great content but no one sees it, does it provide any value for your business? The other half is getting that content in front of the right people at the right time. How SEO Can Keep Promoting Your Content Long After You Do. Well, search engines do.

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Unplayable content.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Swayy for personalized content discovery.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

What Search Engines Are Looking For? 1) High Authority Domains. If you are trying to maintain a healthy reputation in the marketplace and on the Internet, you need to focus on leveraging high authority domains that are already built. Guest post by Jon Rognerud.

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The Top 10 Free Content Analytics Tools

Contently

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Search Console.

Get the Biggest SEO Bang for Your Content Marketing Buck

B2B Marketing Insider

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. Content doesn’t have to be that expensive.

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50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It

BuzzSumo

What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.” 75% of these posts achieved zero referring domain links.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!,

8 Core Benefits of B2B Content Marketing

KoMarketing Associates

Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple. Content Marketing Generates (Qualified) Website Traffic.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes. Google’s Complete Search Quality Rater’s Guidelines.

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5 Smart Reasons to Create Content Outside Your Niche

Hubspot

5 Smart Reasons to Create Content Outside Your Niche. A smart content promotion strategy changed all that. Bottom line: What you lose in topical relevancy you'll make up for in volume. You need to think about the tone and style of your content.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. Duplicate Content.

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5 Google+ Tricks to Dominate Google Search Results

Hubspot

There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. In fact, because of the strong connection between Google+ and Google Search, businesses can't afford not to create and maintain a Google+ page.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Do you see a strong domain that fits your target audience under a competitor’s column?

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . 10) Post a link to the content on your Company Page.

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. 90% click through on a website that is on the 1st page (source: Search Engine Watch ).

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5 Content Marketing Faux-Pas that are Killing Your Business

Hinge Marketing

It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. When it comes to content marketing strategies , B2B tend to underdo it. And content is often the way to do it.

Paid Search & The Truven 15 Top Health Systems

Fathom

As one would expect, the larger health systems tend to invest more of their marketing budget in search-engine marketing vs. the medium and smaller ones that have less marketing budget. Clarifying with content stating the site caters to job seekers would help.

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