Content Marketing Institute

APRIL 5, 2023

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required. Continue reading →

Distribution 125

Distribution Marketing & Strategy Content Cost 125

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. Whether it is logistics or content, if your product does not reach your target audience at the right time, what is the use of creating it in the first place? Importance of Content Distribution Content distribution is the process of sharing your content with your target audience.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Content Marketing Institute

MARCH 23, 2021

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute.

Distribution 119

Distribution Marketing & Strategy Content Traffic 119

DivvyHQ

MARCH 2, 2023

But what role does content play in supporting these partner channels? Well, content can (and should) play a HUGE role. In today's article, we're digging into the world of distributed marketing and how to leverage content as part of your partner programs.

Distribution 97

Distribution Advertising Agencies Paid Search Agency Content 97

Content Marketing Institute

SEPTEMBER 7, 2021

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.

Distribution 133

Distribution Content Planning Promotion 133

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns. If only it were that easy!

Distribution 84

Distribution Tips Marketing & Strategy Content 84

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

ClearVoice

DECEMBER 19, 2023

What is a content strategy? A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. And no, “going viral” is not a content strategy.) (And no, “going viral” is not a content strategy.)

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. ” I’m glad you asked.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. It takes trial and error to get people to your content—especially the right people. TLDR of the series: Think of content as a product.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Industrial Marketer

JUNE 15, 2021

Despite the impact of COVID-19 on the global economy, the industrial distribution industry ended on a positive note in 2020. According to a recent survey by Industrial Distribution, 53% of survey respondents said that the number of product categories they carry has expanded within the last year.

Distribution 98

Distribution Network Marketing Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing.

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Contently

AUGUST 21, 2018

Content competition is ridiculously fierce. I honestly believe there’s never been a better time to create great content. As I wrote in my Ask a Content Strategist column last summer, those insights can unleash our creativity and help us figure out exactly what our audience wants. Episode 1: Setting Content Marketing Goals.

Distribution 86

Distribution Video Marketing Marketing & Strategy Content 86

ClearVoice

FEBRUARY 2, 2024

The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What is Content Strategy? At its core, a content strategy is your master blueprint.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. It takes strategy. In today’s digital media landscape, content distribution is often the step brands overlook the most. But as more content floods the internet, that calculus has changed. It takes talent.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

DivvyHQ

JANUARY 9, 2024

When you peel back the content curtain inside most companies, you'll find that almost everyone is trying to output more quality content. But a consistent challenge is getting in the way: effective collaboration. This is the exact subject Shane Barker is tackling today on the DivvyHQ blog.

Distribution 59

Distribution Content Advertising Agencies Product 59

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Contently

AUGUST 21, 2018

Content competition is ridiculously fierce. I honestly believe there’s never been a better time to create great content. As I wrote in my Ask a Content Strategist column last summer, those insights can unleash our creativity and help us figure out exactly what our audience wants. Episode 1: Setting Content Marketing Goals.

Distribution 73

Distribution Video Marketing Marketing & Strategy Content 73

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 104

Distribution Content Content Marketing Effectiveness 104

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Industrial Marketing Today

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Lead Generation 106

Lead Generation Content Marketing Generation Marketing & Strategy 106

DivvyHQ

DECEMBER 6, 2021

Enterprise content teams know that content marketing is a multi-faceted process. Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions. Here's 6 innovative strategies to help you scale your content reach.

Marketing & Strategy 107

Marketing & Strategy Distribution Content Traffic 107

DivvyHQ

JANUARY 13, 2021

You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? I'd bet money that a lack of distribution and promotion is to blame. Let's change that in 2021. Here's a good starting point.

Distribution 74

Distribution Content B2B Promotion 74

Contently

JUNE 25, 2020

.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. That promise was flawed.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success. This alignment fosters a cohesive approach to achieving success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52