differences Content Related Topics 
Marketing Insider Group
JANUARY 2, 2024
For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.
MarketMuse
APRIL 2, 2024
Content strategy and content marketing are often used interchangeably but are distinctly different. This article explores those key differences.
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Contently
FEBRUARY 2, 2021
” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. For content, I crave authority.
Content Marketing Institute
MARCH 5, 2024
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. And can AI even generate classic content? Let’s explore.
Speaker: Mason Cosby - Director of Growth at Gravity Global
In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. Adding an Account-Based approach makes it even more difficult to get the content right. The content types that work best based on different ABM approaches.
Brandpoint
OCTOBER 7, 2021
Our world is full of things that are similar, but also really different. In the marketing world, it’s easy to confuse copywriting and content marketing. One person might say, “I wrote that copy,” and another, “I wrote that content.” However, content marketing and copywriting are distinctly different.
Ahrefs
MAY 3, 2023
But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn to do or hire for your business? Let’s take a … Read more ›
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. However, these various platforms also have key differences. Today’s modern SCM platforms achieve just that.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
By the time the RFQ comes in, the original project might be completely different. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Create content and messaging that compels decision-makers to act. Identify the stakeholders who are in-market for your products/services.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How to discover the different types of web visitors that come to your site and how to best engage with each group. Whether you're just starting out or a seasoned expert, there is something for everyone in this session.
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