article thumbnail

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. DemandBase has a similar structure. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.

article thumbnail

5 Essential Functions for Every B2B Website

Biznology

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.