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4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. And it stands to reason that the more you can make your website experience match a personal referral – customized, mindful of the buyer’s needs, relevant to their buying stage – the more successful you’ll be in turning that inquiry into business. You’re proactively building a better picture of the lead to inform a more relevant engagement.

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.

Trending Sources

A Marketer’s Guide to CrossFit Digital Channels

Modern Marketing

The first step to getting your cross-channel marketing in shape is taking an audit of what content, visuals and assets you currently have at your disposal. Think about how they can be reworked into new content to drive demand. Make all relevant resources easily available.

5 Account-Based Marketing Challenges (and How to Solve Them)

Strategic-IC

With insight from a recent Demandbase webinar , this post will explore common challenges you may face, and give tips to circumvent them. So how can you create those relevant experiences for each individual? How are they visiting your site, what content do they engage with? For example you might; Start with your homepage, or an account-specific landing page; personalising the copy and design to appeal and adapt to account-specific visitors.?.

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.