Top 25 B2B Influencers Share Revenue Driving Tips
JUNE 7, 2016
Laura Ramos, Vice President, Principal Analyst, Forrester Research. Peter Isaacson, CMO, Demandbase. ABM @radius @demandbase. Jason Stewart, VP Strategic Content at Annuitas. RevenueDriver Tip 1: Content may be king, but context is queen. Always be relevant to your target. There is one common goal that all B2B marketers share: the need to drive revenue.
Marketing and Artificial Intelligence: Make Your Job Robot-Proof
Modern B2B Marketing
MARCH 6, 2017
Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Create and Promote Highly Engaging Content. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.