Content Marketing Institute

MARCH 2, 2018

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). If definitions exist, why does this question keep coming up?

Content 110

Content PR Wikipedia Click Rate 110

Onalytica B2B

AUGUST 17, 2017

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. This is where our Definitive Practical Guide to Influencer Relationship Management comes into play to provide clarity and enablement. . What does it cover? DOWNLOAD NOW!

Paper 0

Paper Practices Work Management Emarketing 0

SendX

MAY 14, 2020

Email list segmentation increases engagement since the content is relevant to a specific group of recipients or subscribers. That means that not all want the same content or offers. And sending targeted messages to the targeted audience helps marketers to understand their interests so you can serve them with relevant content.

Segmentation 352

Segmentation Practices Best Practices Click Rate 352

Content Marketing Institute

MAY 7, 2019

Have you defined quality for your content? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading → The post 35+ Definitions of What Quality Means in Content appeared first on Content Marketing Institute.

Content 111

Content Brand Identity Branding Content Marketing 111

Benchmark Email

FEBRUARY 22, 2022

… The post Long-Tail Keywords: Definition and How to Leverage Them appeared first on Benchmark Email. But if you want to get as specific as possible, that’s when long-tail keywords come into play. There’s a lot to take into consideration when tapping into long-tail keywords and using them for your company’s SEO strategy.…

Long Tail Marketing 144

Long Tail Marketing Keywords Advertising Benchmark SEO 144

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

SEMrush

SEPTEMBER 29, 2021

Looking to accelerate your company‘s growth with content? We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing.

Startups 129

Startups Content Marketing Content Marketing & Strategy 129

Zoominfo

SEPTEMBER 16, 2018

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? Content marketing and SEO have become intrinsically linked and content writers must be comfortable with SEO best practices.

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Biznology

JUNE 12, 2018

Content marketing is online reputation management. The goal of ORM is to push down negative content in search results while pushing up positive content; to this end, we also often create new positive content. We focus on creating new content to provide supplementary ranking strength to preexisting welcome materials.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

SEMrush

NOVEMBER 12, 2021

Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition. How to create a brand story that will push your business forward?

Storytelling 117

Storytelling Template Brand Identity Branding 117

Zoominfo

OCTOBER 20, 2021

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? Content marketing and SEO have become intrinsically linked and content writers must be comfortable with SEO best practices.

Zoominfo 100

Zoominfo Paid Search Agency Class Planning 100

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

DECEMBER 5, 2016

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. The post The Content Marketing Debate: More (Better) Is Definitely More appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Paid Search Agency Content Act-On 100

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. Here’s 25 of the best marketing articles that every content marketing needs to read. 90.63% of Content Gets No Traffic From Google.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Zoominfo

FEBRUARY 7, 2019

Whether a customer is seeking product information or educational marketing content , your chatbot can point them in the right direction at the exact moment they need it. The post The Definitive Guide to Conversational Marketing appeared first on ZoomInfo Blog. Allow customers to control their own buying journey.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Roketto

JULY 12, 2022

Let's write content. Specifically, long-form content!

Content 83

Content Features Content Marketing Marketing 83

DivvyHQ

OCTOBER 18, 2021

Are you keeping an eye on your competitors' content output? Deploying even a few monitoring tools and tactics can present insights and opportunities that you wouldn't uncover otherwise. Whether you initiate some simple, manual monitoring, or go full James Bond mode with high-tech tools, the potential benefits are worth the effort.

Content 75

Content Tactics Tools Differentiation 75

Sharpspring

JULY 9, 2020

So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical processes taking over various aspects of content marketing. Benefits of Content Automation. Benefit #1 – Save Time. Benefit #2 – Save Money.

Automation 59

Automation Top of Funnel Content Digital Marketing Funnels 59

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Optinmonster

MAY 18, 2022

Geolocation targeting is an effective way to personalize your website content based on where a user is located. In this definitive guide, we’ll show you how to start growing your business with geotargeting in WordPress. Table of Contents. Every user in that area can be served ads and content. What is Geotargeting?

eCommerce 81

eCommerce Terms and Conditions Paid Search Agency User-Generated Content 81

Crimson Marketing

MAY 13, 2013

As many of us already know, content marketing is what’s hot right now. I recently came across an article with several definitions of content marketing. A few of my favorites are: 1) “ Basically , content marketing is the art of communicating with your customers and prospects without selling.

Content Marketing 100

Content Marketing Marketing Management Content Marketing & Strategy 100

Zoominfo

OCTOBER 11, 2018

Another 60-60% of people are defined as “truly passive candidates” – individuals’ content with their current positions, with no intention for change. The post The Definitive Guide to Performance Based Hiring appeared first on ZoomInfo Blog. To learn more about hiring top talent, contact ZoomInfo today.

Zoominfo 133

Zoominfo Ideal Customer Profiles Work Management Profiling 133

Zoominfo

JANUARY 19, 2020

Here’s what we recommend: Table of Contents Monitor your online reputation. Track branded keywords on Twitter: Social media has changed the definition of a customer review, as a simple tweet can serve as a negative review of your business. Gather information about each bad review. Delegate ownership of the review.

Business 130

Business Opinions Press Contact Marketing 130

Heinz Marketing

FEBRUARY 14, 2022

Our Purpose: To change the definition of work, and the impact it has on careers and lives. A better definition of work . The definition of work isn’t more work. So when we say our purpose at Heinz Marketing is to change the definition of work, it is meaningful and impactful work as its focus. We’ll do it together.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Communities 100

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Rev

MARCH 8, 2023

Strategy 2: Invest in demand generation marketing Demand generation (aka demand gen) involves creating content that attracts the attention of your ideal customer, builds brand awareness, and drives demand for your product or service. Despite being a long-term investment, demand gen can significantly impact revenue generation.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

SalesIntel

MAY 12, 2023

If the answer is no to all of these questions, that lead is definitely not worth your time and will be a waste of resources. So, a data-driven lead quality definition and commitment to gathering and maintaining quality data eliminates a huge amount of wasted time and effort – making you a marketing hero. Red: Anyone else, really.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. Improves engagement: Prospects and customers are more likely to engage with content that is specifically for them and is relevant to their business and stage in the buyer journey. Download today!

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Adobe Experience Cloud Blog

DECEMBER 3, 2018

Here’s my gift to you: the definitive guide to explaining your job to your family and friends this holiday season. My team and I typically try to create relevant content—maybe ads, maybe emails—for people like you every time you open your computer or your phone. It definitely makes my job easier to share the load across the company.

Conversion 125

Conversion Blast Campaigns Thought Leadership Paid Search Agency 125

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Top Rank Marketing

MARCH 25, 2024

In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Bannersnack

MAY 27, 2021

The post Your Guide to Ecommerce Automation for 2021: Definition, Benefits, Tools, Strategies, Processes appeared first on Creatopy Blog. As your ecommerce business thrives, or you have to make the big change and shift towards online, the old processes you have already implemented in your company may become obsolete.

eCommerce 98

eCommerce Process Automation Tools 98

Unbound B2B

FEBRUARY 6, 2023

Along with creating the right type of content, it is also essential to distribute it effectively. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%. Use Personalized Content Personalized and relevant content plays a big role in attracting and engaging buyers and driving conversions.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52