Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.”

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Zoominfo

MARCH 24, 2021

Considering that 42% of sales reps feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well. . With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

The Point

NOVEMBER 29, 2017

Know Your Content. Without good content, even the most artful, compelling campaign is doomed. Good content is what fuels modern demand generation. And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. If not, make creating that deck a priority.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

DealSignal

APRIL 27, 2023

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content. B2B marketers were early to the content marketing game. Their biggest content challenge for next year? Ironically, it’s producing enough content.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 30, 2015

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. You can find more thorny data issues and solutions in our new white paper , available for free download.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80