Zoominfo

FEBRUARY 12, 2019

Nurture leads with targeted content. We recommend you align your content strategy with the various stages of the buyer’s journey to nurture leads more effectively. This strategy, also known as content mapping , allows you to serve the right content to the right leads, at exactly the right time.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

Nurture leads with targeted content. We recommend you map your content strategy with the various stages of the buyer’s journey to nurture leads more effectively. This strategy allows you to serve the right content to the right leads, at exactly the right time. Timely follow-up is crucial to lead management.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

JANUARY 30, 2015

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Heinz Marketing

AUGUST 5, 2021

Check out the previous quick start guide posts on content amplification and sales automation. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Without further ado….

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Convince & Convert

APRIL 22, 2016

Instead of having to constantly sift through every contact line, hoping to correct poor leads and bad data passed over from legacy systems, clean data can help save time and money by avoiding poorly organized, mass uploads. Segment and Target People With Content Aligned to Their Persona. Avoid Duplicate Leads.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Marketing Qualified Leads 100