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Is Author Rank Really Relevant?


SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Create relevant content.

Why You Should Invest In Content Curation


When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget.

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27 Reasons Why Your Content Sucks

Content Marketing Institute

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).


Why You Should Create More "Boring" Content


I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article.

How a Content Refresh Can Help You Avoid the Web’s Black Hole

KoMarketing Associates

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Analyze the Current SERPs. Also, pay attention to the themes of the content.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

5 Content Marketing Faux-Pas that are Killing Your Business

Hinge Marketing

It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. When it comes to content marketing strategies , B2B tend to underdo it. And content is often the way to do it.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

Why You Need Social Media, Even if Your Customers Don't


Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn't an attempt to convince you that your future customers are using social media. Which brings us to user-generated content.

The ABCs of Content Marketing: A Glossary of Terms


You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.


How to Craft a Successful Content Marketing Strategy

KoMarketing Associates

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy. But, if you’re new to content marketing – or looking to approach things in a new or different way – where do you even begin?

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How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. Content.

A Few Quick SEO Wins Your Google+ Page Needs


This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section. This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot.


87 More Vital Social Media Marketing Facts and Stats for 2012


Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Content Marketing Findings. Just 11% use mobile content and only 9% create eBooks.

11 Ways to Use Content to Build Online Authority


And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Create Niche Content. Publish Case Studies. Write Long-Form Content.

Connecting the Dots: How to Raise Your Search Rankings With Internal Linking


You may write the most imaginative, persuasive, captivating copy, and regularly produce insightful, enjoyable, valuable content for your audience, but if you neglect to build internal links, you’re hurting your business. Imagine you’re playing soccer.

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Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search


But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.

The Ultimate Online Editing and Proofreading Checklist


As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. The Content Editor's Online Proofreading, Editing, and Copyediting Checklist. Is the content comprehensive?

How to Get More Targeted Leads (a B2B Playbook)


From improving customer loyalty to lead nurturing, brand awareness, and engagement. In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Create content.

Ready for Black Friday 2017? Here’s a 13-Step Checklist


You’ll want to begin with the basics, dotting your Is and crossing your Ts with keyword research and content. Every retailer will try to optimize for Black Friday, but customers will search by the names of popular gifts as well,” he added. Step 4: Create plenty of useful content.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

It also falsely simplifies prospect behavior: people don’t just want to be engaged for the sake of it; they want to be engaged in relevant, timely, personalized ways. Publish Keyword-Driven Content. Calculating return on a marketing investment (ROMI) is something of an art form.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. Content Marketing Tools.

How to Please Google in a Post-Hummingbird World


Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content?


The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.).

How to Track, Analyze, and Improve Your SEO Strategy


Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).


Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016


He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. Content marketing is very collaborative; we’re sharing.

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Everything You Need to Know to Dominate Local Search


From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Publish your content on social media outlets, especially Google+ business pages.


The Beginner's Guide to Small Business Marketing Online


If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website. If you choose to do this, you can use a CMS (content management system) to do so.

How to Survive Google's Pending Panda Update


Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. 1) Replace Thin Content. 4) Create Quality Content.

Discover Where Your Competitors Are Beating You Online


This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation.


How to Research Blog Topics: A Step-by-Step Process


Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. The title of the content.

48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. 8 Incredibly Simple Ways to Get More People to Read Your Content.

12 Places Businesses Should Be Collecting Online Reviews


Set up a free account with them, and then encourage your customers who are on Angie's List to leave reviews there. account so happy customers are always at the top of your review feed, especially is you're a location-based business; Yelp!

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

One thing that remains constant is the need to publish valuable content on a regular basis. As such, it is important to ensure you optimize your content, and your website, for search engines. Stay Relevant with Ongoing Keyword Research. Make Content a Cinch to Find.

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many pages are actually getting indexed and included in SERPs by search engines?

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize


There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. This is a good time to do an audit of your site pages , which will surface any other issues you may have, like duplicate content.

10 B2B Lead Generation Strategies for 2017


Think about something you can address with an innovative product or content offer. More than 90% of users don’t go beyond the first page of SERPs. SEO today is all about relevance and authority , and that’s how you should address your brand’s online assets. Create Quality Content. Content is the currency of the web nowadays, so you should regularly publish content. But don’t create content for content’s sake.

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Rand Fishkin Discusses the Future of SEO & Inbound Marketing


The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing.