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Is Author Rank Really Relevant?


SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Create relevant content.

Why You Should Invest In Content Curation


When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget.

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15 Ways to Get More Customers from Your Blog


If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Produce Higher-Quality Content.

How to be the Best Answer to Customer Questions: Insights from 600,000 Posts


This week we have been looking at content that answers questions in preparation for our webinar with Lee Odden on ‘How To Be The Best Answer’. Take as an example the question “what is content marketing?”. In fact it is the top answer to the question ‘What is content marketing?’

Why You Should Create More "Boring" Content


I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article.

The ABCs of Content Marketing: A Glossary of Terms


You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.

How to Craft a Successful Content Marketing Strategy

KoMarketing Associates

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy. But, if you’re new to content marketing – or looking to approach things in a new or different way – where do you even begin?


Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.


A Few Quick SEO Wins Your Google+ Page Needs


This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section. This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot.


87 More Vital Social Media Marketing Facts and Stats for 2012


Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Content Marketing Findings. Just 11% use mobile content and only 9% create eBooks.

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How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. Content.

11 Ways to Use Content to Build Online Authority


And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Create Niche Content. Publish Case Studies. Write Long-Form Content.

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search


But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.

SEO & Blogging = a Match Made in Heaven?


SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. How do you get your website to the top of SERPs? Content creation.


The Ultimate Online Editing and Proofreading Checklist


As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. The Content Editor's Online Proofreading, Editing, and Copyediting Checklist. Is the content comprehensive?

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. Content Marketing Tools.

How To Get A Positive Return On Your Marketing Investment

B2B Marketing Insider

It also falsely simplifies prospect behavior: people don’t just want to be engaged for the sake of it; they want to be engaged in relevant, timely, personalized ways. Publish Keyword-Driven Content. Calculating return on a marketing investment (ROMI) is something of an art form.

How to Please Google in a Post-Hummingbird World


Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content?


The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.).

The Beginner's Guide to Small Business Marketing Online


If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website. If you choose to do this, you can use a CMS (content management system) to do so.

How to Track, Analyze, and Improve Your SEO Strategy


Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).


Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016


He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. Content marketing is very collaborative; we’re sharing.


Discover Where Your Competitors Are Beating You Online


This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation.


Everything You Need to Know to Dominate Local Search


From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Publish your content on social media outlets, especially Google+ business pages.


How to Survive Google's Pending Panda Update


Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. 1) Replace Thin Content. 4) Create Quality Content.

48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

How to Research Blog Topics: A Step-by-Step Process


Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. The title of the content.

10 B2B Lead Generation Strategies for 2017


Think about something you can address with an innovative product or content offer. More than 90% of users don’t go beyond the first page of SERPs. SEO today is all about relevance and authority , and that’s how you should address your brand’s online assets. Create Quality Content. Content is the currency of the web nowadays, so you should regularly publish content. But don’t create content for content’s sake.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. 8 Incredibly Simple Ways to Get More People to Read Your Content.


12 Places Businesses Should Be Collecting Online Reviews


Set up a free account with them, and then encourage your customers who are on Angie's List to leave reviews there. account so happy customers are always at the top of your review feed, especially is you're a location-based business; Yelp!

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many pages are actually getting indexed and included in SERPs by search engines?

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize


There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. This is a good time to do an audit of your site pages , which will surface any other issues you may have, like duplicate content.

Rand Fishkin Discusses the Future of SEO & Inbound Marketing


The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing.

Content Marketing Rule No. 1: Create for Quality First, SEO Strategy Second

Content Standard

The day Google released the Panda algorithm update was a good day for content marketers. The company, which prides itself on giving consumers the best of what the Internet has to offer, confirmed the importance of quality content in SEO strategy. The post Content Marketing Rule No.

How to Tell Google Not to Index a Page in Search Results [Quick Tip]


While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index.

The Top 8 Priorities for Any One-Man Marketing Team


For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. just 4% contains links to non-blog corporate website content.

What to Do When You Get Dinged by a Google Algorithm Update


To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content?

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Best Web Presence Optimization Guides and Tips of 2011


Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T.

32 White Hat Ways to Build Inbound Links


This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Think of it like social media -- if you’re a source of great content and you get it in front of the right people, they’re going to share it.

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