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Lead your customers to your best online content: here’s how

Biznology

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.

Is Author Rank Really Relevant?

Hubspot

Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. How to Find New Keywords. Top Keyword Research Tools to Try. Always Be Keyword-ing.

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. Start Adding Keywords to Your Site. Headings and Content.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

SEO 124

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service.

Tools 103

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

Plan 117

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. CM is content.

SEO 81

Why you need to obsess about content saturation

grow - Practical Marketing Solutions

” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Determining content saturation.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.

Plan 110

The Secret to Content Optimization for People and Search

Vertical Response

Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers.

Six Arguments Against Content Shock

grow - Practical Marketing Solutions

Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses.

10 Simple SEO Basics for Better Rankings

Act-On

The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. 4) Reduce bounce rate with interactive content.

SEO 98

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

There are many brand publishers vying for the attention of consumers. How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. Here is the sneaky little secret of content marketing.

Build 91

4 tips to improve your YouTube channel

Biznology

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. A page-relevant unique meta description? Have Content, Be Social by BroadSuite. exact keyword match domains0 over the next few years.

SEO 100

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Tips 148

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

B2B Marketing Insider

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. That is growth hacker content marketing. Content Marketin

A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button

Writtent

Your headline is the single most important aspect of your content! Is your main keyword included in your blog post title? Is your main keyword mentioned in the description tag? It’s important to communicate the point of your page by including your primary keyword in this text.

Efficiency Improves the Social Relevance of Marketing Programs

WindMill Networking

But the team of real human beings who manage those social channels make their brand come alive by monitoring the social space and holding spontaneous conversations with customers or prospects, responding to concerns and publishing quick updates based on trending topics.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”

Rules 77

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. Posting content just for the sake of posting will have little to no impact.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Most of us publish blog posts the same way. We then hit publish. Luckily, there are some things you can do to extend the shelf life of our content. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. It’s a great place to publish emotionally focused business content.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI. Content Marketing ROI

ROI 57

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden : Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation.

SEO 110

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. It might also encourage you to post timelier content knowing that you can dictate when a post disappears from a feed. Smart publishing tool.

How to Deliver Mega Content That Speaks to Your Customer

Opentopic

Ramping up your content efforts? Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. The need for content is greater than ever. In fact: 65 % of business executives said they wanted to increase the volume of content over next 12 months. Why Increase the Amount of Content? Be more direct with your sales-oriented content on those channels.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? 2) Interactive Content.

Why You Should Create More "Boring" Content

Hubspot

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article.

15 Ways to Get More Customers from Your Blog

Writtent

If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Produce Higher-Quality Content.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.