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Lead your customers to your best online content: here’s how

Biznology

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers.

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How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.

Trending Sources

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

Is Author Rank Really Relevant?

Hubspot

Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We needed a lower cost solution to bringing in new customers. This led us to seeking a content marketing and SEO strategy.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. How to Find New Keywords. Top Keyword Research Tools to Try. Always Be Keyword-ing.

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. Start Adding Keywords to Your Site. Headings and Content.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service.

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SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

10 Simple SEO Basics for Better Rankings

Act-On

The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. 4) Reduce bounce rate with interactive content.

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SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. CM is content.

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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.

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The 7 Characteristics of Great Marketing Content

Act-On

Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Truly “digital content creators”.

Connecting the Dots: How to Raise Your Search Rankings With Internal Linking

Contently

You may write the most imaginative, persuasive, captivating copy, and regularly produce insightful, enjoyable, valuable content for your audience, but if you neglect to build internal links, you’re hurting your business. You want to own unique keywords important to your business.

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27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. A page-relevant unique meta description? Have Content, Be Social by BroadSuite. exact keyword match domains0 over the next few years.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

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27 Reasons Why Your Content Sucks

Content Marketing Institute

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).

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The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

4 tips to improve your YouTube channel

Biznology

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

Marketing Insider Group

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. That is growth hacker content marketing. Content Marketin

Your Complete B2B Content Strategy Checklist

KoMarketing Associates

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.

Why Your Content Audit Isn’t Actually Helping Your Content Strategy

Content Standard

The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.

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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. Posting content just for the sake of posting will have little to no impact.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Most of us publish blog posts the same way. We then hit publish. Luckily, there are some things you can do to extend the shelf life of our content. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI. Content Marketing ROI

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How to Deliver Mega Content That Speaks to Your Customer

Opentopic

Ramping up your content efforts? Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. The need for content is greater than ever. In fact: 65 % of business executives said they wanted to increase the volume of content over next 12 months. Why Increase the Amount of Content? Be more direct with your sales-oriented content on those channels.

How a Content Refresh Can Help You Avoid the Web’s Black Hole

KoMarketing Associates

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Evaluate the Existing Keyword Target. Time to Update the Content!

Why Content Strategists Take Social Shares Seriously (And You Should Too)

Contently

I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. They then tell marketers how to optimize their content for maximum visibility.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

Does this sound like the first step of a content marketing strategy? Your content strategy should be informed by your SEO goals, and vice versa. Here’s the deal: There are hundreds, maybe thousands, of keywords you could pick to write a post about. Keyword 1. Keyword 2.

8 Core Benefits of B2B Content Marketing

KoMarketing Associates

Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple. Content Marketing Generates (Qualified) Website Traffic.

How To Map Content To Your Conversion Funnel

ScribbleLive

It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. The goal is to continually adjust your strategy at each stage to stack the deck in favor of an eventual sale and longterm customer relationship.

Why You Should Create More "Boring" Content

Hubspot

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article.

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Customers are your biggest advocates.

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20 Truths I’ve Learned as a Content Marketer

KoMarketing Associates

B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. I’ve outlined 20 of these truths below, with the help of some relevant GIFs. 1 ) Content marketing strategies take time to mature.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.