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Trending Sources

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Author: Sesame Mish Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? Strategy #1: Content Marketing. Create content that targets search queries for: “What is ?”.

The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place.

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking.

101 Signs You're an Inbound Marketer

Hubspot

Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. Your funnel is so fat, you have to do lead scoring to help your sales team prioritize their time. You know exactly how many visitors, leads, and customers you got from Facebook.

FAQ 11

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins

Hubspot

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. A subscriber in your email marketing database is someone who has opted in to receive email related only to a specific type of content.

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Greater Productivity , you will need to focus your primary content around the specific aspects that contribute to achieving productivity gains, and if.

SME 2

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

FAQ 2

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

This experience included a variety of sales, marketing, business development, and management positions. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Gordon Graham's White Paper FAQs. Your white paper just became a glorified sales brochure.

FAQ 2

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Where is he in the sales process?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

This experience included a variety of sales, marketing, business development, and management positions. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.