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5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process.

FAQ 130

Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” Most importantly, while personalization is one key in how sales opportunities are realized, trust in the relationship between the B2B buyer and sales is the single most important aspect in closing a deal.

Trending Sources

Open Research: A Framework for Social Analytics

delicious b2bmarketing

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Author: Sesame Mish Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? Strategy #1: Content Marketing. Create content that targets search queries for: “What is ?”.

The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place.

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Customers (B2B or B2C) are buying more like “prosumers”.

How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign.

B2C 11

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking.

101 Signs You're an Inbound Marketer

Hubspot

Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. Your funnel is so fat, you have to do lead scoring to help your sales team prioritize their time. You know exactly how many visitors, leads, and customers you got from Facebook.

FAQ 11

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins

Hubspot

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. A subscriber in your email marketing database is someone who has opted in to receive email related only to a specific type of content.

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Greater Productivity , you will need to focus your primary content around the specific aspects that contribute to achieving productivity gains, and if.

SME 2

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

FAQ 2

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

This experience included a variety of sales, marketing, business development, and management positions. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Gordon Graham's White Paper FAQs. Your white paper just became a glorified sales brochure.

FAQ 2

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Where is he in the sales process?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

This experience included a variety of sales, marketing, business development, and management positions. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.