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Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. The goal of inbound marketing.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? But what is content curation achieving?

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author Joe Pulizzi speak about his wonderful new book Content Inc and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content.

B2B Marketing Trends for 2016

B2B Marketing. They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. Never flush with cash in the first place, B2B marketing groups have been. relevant and carefully targeted) content.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Content Marketing

5 Strategies to Build Customer Relationships Through Content

bizible

Likewise, content has a pivotal role in digital marketing. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. Create Quality Content.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. A few years ago it certainly would be published. Perhaps they’ve read my book The Content Code , which articulates this very strategy.

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Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

B2B Marketing Trends for 2016

B2B Marketing. They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. Never flush with cash in the first place, B2B marketing groups have been. relevant and carefully targeted) content.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

But you can break through the clutter by providing valuable content that effectively attracts, reaches, and engages your audience—educating them rather than advertising to them. Content Can Be Measured. Content Marketing b2b Consumer

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Reaches customers early in the purchase process. Content Marketing

B2B Marketing Trends for 2016

B2B Marketing. They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. Never flush with cash in the first place, B2B marketing groups have been. relevant and carefully targeted) content.

Which Content Marketing Metrics Matter?

B2B Marketing Insider

’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. A statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […].

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017.

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The most successful marketers are optimizing and refining all the time. Slow marketers wait for the next release.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa. Foremost is Content Shock.

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Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. The key to marketing is to get your message in front of the right people. Facebook has also beefed up its analytics page, Insights.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Publishers?

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement. The amount of content on Twitter literally exploded. This is Content Shock in an intimate setting … my setting. Isn’t that where the customer engagement will be?

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! These are people who go to work every day knowing they need to move content like their careers depended on it … because it does.

Turn Your Customers Into Marketers

Salesfusion

Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market.

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing?

The Disruptive Technology that will Replace Facebook

grow - Practical Marketing Solutions

A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past.

Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

Contently

One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms. Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter.

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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We needed a lower cost solution to bringing in new customers. This led us to seeking a content marketing and SEO strategy.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

I’ve written quite a bit about the special opportunity we all have to create influence through our content. But beyond content, I was interested to know what people thought it took to gain influence on the social web. Too many brands treat the platform as a publishing platform.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

I’m often asked: “What is the next big thing in marketing?” I first posted this list on Facebook and it provoked some interesting comments. Here’s my take on the next big thing(s), with comments from some marketing friends. 9) Influence marketing.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Automates sharing of curated content.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. The B2B buyer controls the marketing message. LinkedIn publishing has to be a new action item in the editorial calendar.

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

Do you see my writing on Facebook or LinkedIn? It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. Four marketing mega trends nobody’s talking about.

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The 6 Scariest Words in Digital Marketing

grow - Practical Marketing Solutions

Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” What impact will this have on content publishers? As always, Pages should refer to our publishing best practices. An Example of Content Shock.

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