Remove Content Remove Custom Publishing Remove Distribution Remove Relevance

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. It’s a great place to publish emotionally focused business content.

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Ask a Content Guy: Where Should I Distribute My Content Marketing?

Contently

Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Isn’t paid search easier than devoting hours and money to content creation and hoping for the best?

Trending Sources

Should You Pay for Content Distribution?

Hubspot

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. We know someone has to win at content, so it may as well be us. Customers Like Having Things Delivered.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” Promote Your Content On Social Media.

How to Build a Full-Funnel Content Distribution Strategy

Kapost

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Fine Tuning the Content Marketing Distribution for B2B.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

There are many brand publishers vying for the attention of consumers. How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. Here is the sneaky little secret of content marketing.

What is the future of blogging?

grow - Practical Marketing Solutions

If you’re not following him and his content properties, go do that right now because hes is one of the most unique and valuable thinkers on the web. These characteristics (tags, comments, share buttons, links, subscription buttons and more) have all been adopted by mass publishers.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. Social sharing buttons on all content.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. BuzzSumo reveals the most popular content and the influencers behind it.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

People used to carefully read my posts and leave lots of relevant comments, even those who hated my guts. Social media has become a dead end for content. The power shift away from content creators. I would like for you to dream for a moment.

Media 111

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing? ROI versus relevance.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

Choosing the Best Big Social Networks for Publishers

Hubspot

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively? You’re losing customers!

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. In a highly regulated industry like finance, the creative process—including approval—can often lead to suffocating bottlenecks that ruin the effectiveness of content marketing.

The Loss of Content Distribution: What’s Happening and What Media Companies Can Do

Hubspot

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. A content marketing measurement process. Content Shareability ratings.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. How to maintain a cost-effective content creation strategy. Why curation has opened up a new customer connection. The future of content marketing strategy.

Convert Prospects to Customers with the Right Content at the Right Time

Modern Marketing

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Content Marketing

Creating content? When is it time to pivot (or quit?)

grow - Practical Marketing Solutions

Creating content means building equity in an audience and a body of work. My promise to you on this blog is that it will always be relevant, interesting, timely, and entertaining. When is it time to end this thing … or any content project on the web? By Mark Schaefer.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

Six Arguments Against Content Shock

grow - Practical Marketing Solutions

Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses.

Why you need to obsess about content saturation

grow - Practical Marketing Solutions

” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Determining content saturation.

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. And your content can do the filtering for you. Too Little Content.

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

grow - Practical Marketing Solutions

In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Marketing is not just about monetizing an audience through content, in fact it rarely is.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Relevant?

Your Complete B2B Content Strategy Checklist

KoMarketing Associates

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.

Content Marketing Is The Only Marketing Left

B2B Marketing Insider

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing.

Why Content Marketing?

Fathom

We’re often asked, as an organization, what’s our position on content marketing. The content marketing opportunity. The purpose of content marketing is to build a relationship with your audience. Content marketing should never be viewed as a short-term campaign.

How 6 Companies Use Content For Other Departments Besides Marketing

Contently

While content marketing may be the trend du jour, content isn’t just for marketing. While content for other departments besides marketing can often be just as important, it almost never receives the same amount of attention. Customer success.

Knowledge management in the age of social media

Biznology

People are using it to post and share a variety of content. Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management.

Aging 26

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Tips 148

Assess Your Content Marketing Maturity Level [Infographic]

Modern Marketing

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. Content Marketing Content Planning