Remove Content Remove Custom Publishing Remove Distribution Remove Relevance

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. Below you’ll find 10 creative ways to distribute your content -- with a little bit of background to set the stage. The Content Distribution Strategy Experiment.

Ask a Content Guy: Where Should I Distribute My Content Marketing?

Contently

Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Isn’t paid search easier than devoting hours and money to content creation and hoping for the best?

Trending Sources

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. It’s a great place to publish emotionally focused business content.

Should You Pay for Content Distribution?

Hubspot

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. We know someone has to win at content, so it may as well be us. Customers Like Having Things Delivered.

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

How to Build a Full-Funnel Content Distribution Strategy

Kapost

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Fine Tuning the Content Marketing Distribution for B2B.

What Are 2018’s Biggest Content Marketing Trends?

Contently

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. So as we talk about the big trends that’ll transform content marketing in 2018, let’s look outside the echo chamber.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Clear content strategy.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively? You’re losing customers!

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Choosing the Best Big Social Networks for Publishers

Hubspot

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. In a highly regulated industry like finance, the creative process—including approval—can often lead to suffocating bottlenecks that ruin the effectiveness of content marketing.

The Loss of Content Distribution: What’s Happening and What Media Companies Can Do

Hubspot

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want.

Convert Prospects to Customers with the Right Content at the Right Time

Modern Marketing

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. Content Marketing

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

The 7 Characteristics of Great Marketing Content

Act-On

Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Truly “digital content creators”.

Content Marketing Is The Only Marketing Left

Marketing Insider Group

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing.

Customer Success Story: How Malwarebytes Created Award-Winning Content

ScribbleLive

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences. Keep reading to learn Wendy’s content approach.

Why Content Marketing?

Fathom

We’re often asked, as an organization, what’s our position on content marketing. The content marketing opportunity. The purpose of content marketing is to build a relationship with your audience. Content marketing should never be viewed as a short-term campaign.

Inbound Marketing Basics: How to Attract More Customers

Marketing Action

Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Inbound marketing earns the attention of your customers. The first and most important step in inbound marketing is to create quality content.

Assess Your Content Marketing Maturity Level [Infographic]

Modern Marketing

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. Content Marketing Content Planning

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

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3 Features Content Marketing Technology Needs to Provide

Modern Marketing

The same principle is applicable to content marketing. In fact the same principle applies two-fold when it comes to content marketing. First off you can't just create and blast out content just for the sake of creating and blasting content. Content Marketing

How To Plan And Build A Successful Content Marketing Strategy

Marketing Insider Group

Billion pieces of content shared. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. Map content to buyer journey.

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Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

Marketing Insider Group

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. That is growth hacker content marketing. Content Marketin

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. And your content can do the filtering for you. Too Little Content.

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11 Key Questions to Ask When Creating a Content Marketing Strategy

Marketing Insider Group

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Why are you creating this content and/or content hub? Customers? Content Marketing

How to Fail at Content Marketing? Make it Advertising

Act-On

In my career I’ve held a variety of positions: operations manager, marketing director, director of business development, customer success manager, regional sales manager. Often that solution takes the form of customer-focused content. We all know about content marketing.

Knowledge management in the age of social media

Biznology

People are using it to post and share a variety of content. Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management.

5 Best Practices for Engaging a Global Audience

ANNUITAS

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. Use these personas to tailor your content accordingly.

How 6 Companies Use Content For Other Departments Besides Marketing

Contently

While content marketing may be the trend du jour, content isn’t just for marketing. While content for other departments besides marketing can often be just as important, it almost never receives the same amount of attention. Customer success.

Your Complete B2B Content Strategy Checklist

KoMarketing Associates

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.

Get the Biggest SEO Bang for Your Content Marketing Buck

Marketing Insider Group

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. Duplicate content myth.

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. The History of Content Marketing.