How to Use Zero-Party Data to Level Up Your Content ROI
Marketing Insider Group
MAY 2, 2023
Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.
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