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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 240
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Balancing Personalization and Privacy in 2022

Litmus

But as data privacy regulations continue to evolve, the delicate balance of creating the personalized experience users expect while considering data privacy continues to be an uncertain path. So what’s the key to being privacy conscious while also improving your customer profiles? Transparency creates trust. Transparency.

Privacy 85
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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof. Prashant Mali [MSc, LLB, LLM, Ph.D.] Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) Prashant Mali [MSc, LLB, LLM, Ph.D.]

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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). This will be an important factor for capitalizing on audiences and content in 2022 and beyond. What type of content are they engaging with?

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance.

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Data Collection, Privacy, and Security with Viral Bajaria, CTO & Co-Founder

6sense

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used. What types of privacy practices should I look for in a vendor?

Privacy 62
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362