Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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Scoop.it

OCTOBER 6, 2020

Content can make us smile. HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Brands don’t invest in content for the sake of it – they do it to drive results, and the result they care most about is selling more. It can make us think. The answer?

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Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

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Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy?

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Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about how you consume content.

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KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed. Job function.

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Linkedin Paid Search Agency Features Companies 157

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs.

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Scoop.it

NOVEMBER 3, 2020

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important.

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Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

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KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Share Content from Employees.

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Scoop.it

FEBRUARY 23, 2021

Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though. Sales Managers. Image Source.

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Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. Update your LinkedIn company profile. Up your LinkedIn marketing game.

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Paid Content Linkedin Tips Work Management 144

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! Start hitting your marketing goals with a Customer Generation approach to producing content that brings views, engagement, and followers.

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nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Understanding Your LinkedIn Audience. 80% of LinkedIn’s users are business decision-makers.

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Linkedin Paid Search Agency Content Statistics 52

Buffer

JANUARY 10, 2022

What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. What, specifically, are people requesting help with the most? And, it’s working.

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Linkedin Thought Leadership Paid Search Agency Curation 90

Valasys

OCTOBER 11, 2022

LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Finding your spot on LinkedIn . How does the LinkedIn Algorithm work? How to do it?

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Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports.

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Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

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Social Media Linkedin Thought Leadership Media 42

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

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Linkedin Brand Identity Branding Work Management 107

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data. Engagement.

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Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.

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Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

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Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

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Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

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EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right? Of course not!

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Linkedin Paid Search Agency Enterprise Management Work Management 72

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. What about if you share a piece of content, does that mean it went viral? I wanted to understand what causes content to go viral and I was challenging my network to share examples of their viral posts. I take that back…it’s super exciting.

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Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

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Linkedin Generation Marketing Budget Leads 98

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Using hashtags on LinkedIn.

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Linkedin Practices B2B Thought Leadership Best Practices 52

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

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Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

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Linkedin Tips Social Networks Work Management 52

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curated Sourcing Just as content is curated, sources are curated.

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Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

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ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Top 7 Content Marketing Influencers to Follow. Rand Fishkin. Brian Dean.

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Content Marketing Content Social Media Marketing & Strategy 98

xiQ

MAY 30, 2019

Realizingthe needs of B2B selling, xiQ brings a one-stop solution which seamlessly integrates curated insights to: Raise awareness about clients and prospects. The key differentiation between xiQ and LinkedIn can be summarized as Actionable vs Static. Here’s why: More than CVs and User Generated Content.

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Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 74

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward. Share this on LinkedIn.

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Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.

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Curation Research Sample Click Rate 166

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Publish Original Content. Join Groups.

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