Marketing Insider Group

AUGUST 5, 2020

But the reality is that digital and content automation is here and it is here to stay. Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Enterprise Management 354

Enterprise Management Automation Work Management Marketing Management 354

Martech

OCTOBER 23, 2023

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. Whether through comments, shares or likes, consumers can engage directly with digital content.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. Dig deeper: How AI enhances multimedia content creation Q: In what ways is AI different from other technologies you’ve seen adopted? He knows AI both through his work and working with clients as they deploy it.

Marketing AI 79

Marketing AI CPO Verticals Terms and Conditions 79

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Brand Guidelines. logos, fonts, colors, etc.)

Guidelines 69

Guidelines Template Digital Asset Management Brand Identity 69

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting content in view of your suspects and prospects is an awesome responsibility. Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Seismic

OCTOBER 25, 2022

By optimizing the enablement teams’ processes, it empowers them to bring high-quality content and training to the field faster — and to continually improve the quality of their content and training, so customer-facing teams can move deals forward faster. A study from McKinsey found that 71% of customers expect personalized content.

Planning 52

Planning CPO Content Training 52

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting content in view of your suspects and prospects is an awesome responsibility. Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Metadata

DECEMBER 5, 2023

Experimenting in Metadata allows you to test different elements of your campaigns, including the audience, creative, text, channels, content, and offers. An experiment is a fancy way to say “test.” Long story short, Metadata chases what matters—pipeline and revenue—a goal that the native ad channels just can’t achieve.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. So before going all-in, make sure video is really the best format for the type of content you want to create.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 78

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Learn More: The 7 Point CCPA Compliance Checklist for Marketers for 2020. Cultivate Transparency.

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. So before going all-in, make sure video is really the best format for the type of content you want to create.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Seismic

DECEMBER 20, 2021

If you’ve visited our site or read a blog this past year, we thank you and look forward to sharing more content in 2022. In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. With cheer, season’s greetings!

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Engagio

MAY 23, 2023

” -Jodi Lebow, Director, Global Demand Center at Hexagon Read more about how Jodi and the team at Hexagon use the insights gained from Demandbase to tailor content based on the journey stage, intent signals, and levels of engagement from each account.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Seismic

OCTOBER 24, 2023

What started as a mission to control content chaos has evolved into driving growth and understanding the impact of transformational enablement efforts. Generative AI will change how GTM teams search and discover content, create content, automate tasks, and advise sellers throughout the buying journey.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content. Duration and platform specific insights.

Trends 53

Trends Video Marketing CPO Allocation 53

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

RebelMouse

APRIL 18, 2019

That's why we've spent over eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We also make curation of social content simple. This is our mission.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We also make curation of social content simple. This is our mission.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Propel your content to win with the right platform. Most editors and creators hate their CMS. The Always-Modern Platform.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Propel your content to win with the right platform. Most editors and creators hate their CMS. The Always-Modern Platform.

CMS Development 40

CMS Development Product CPO Buzz 40

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. Limit content to maximize value. Take those pieces of content and allow your sellers to focus on them, to learn them really well and to get really good at them. It belongs to the head of sales. There is time.

CPO 34

CPO Best Practices Lock-In CMO 34

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. As Shira Ovide of Bloomberg argues , Facebook has such a wide operating margin because it hasn’t had to invest in the content that drives its ad revenue. But will advertisers bite?

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Google+ : Content marketing goes yet another step forward as B2B executives can now link their content using Google+ authorship.

Social Media 40

Social Media Optimization CPO Media 40

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. You want people to read your emails, right?

Open Rate 257

Open Rate Practices Best Practices CAN-SPAM 257

Lenny's Newsletter

AUGUST 15, 2023

Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? More than half of people just started cursing and being really upset. When you hear that strong emotion, then you know you have something.

Validation 52

Validation Startups CPO B2B 52

Tomorrow People

FEBRUARY 27, 2018

What is content? Fuel for your content marketing campaigns. What content is not: the latest Forbes cover feature with Mark Zuckerberg that’ll change the world. Who writes the content? Content production is a process , with an orderly progression from A to Z. Your content will be richer for it. It’s a mix.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Ad Agencies Work Management 176

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. An audience that was happy to let marketers determine when and where they could access their content of choice, like scheduled shows on prime time TV. Both use AI to cultivate rich user data and deliver content according to behavior and preferences. We need more data. A lot more.

ROI 52

ROI Top of Funnel CPO Forrester 52

Metadata

JANUARY 8, 2024

Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing. Instead, embrace account-based marketing (ABM) and ungated content to reach more people that align with your ideal customer profile (ICP). We agree with that advice, too. Want to learn more about Metadata?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Hubspot

JANUARY 11, 2013

We need to update our social media accounts, publish blog posts, and create lead generating content. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.

Template 28

Template Brand Identity Branding CPO 28

Mereo

DECEMBER 21, 2023

As businesses increasingly relied on AI algorithms to generate content, uncover insights and make critical decisions, there has been a growing concern regarding the accuracy and reliability of these automated systems. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. What about the themes, humor, duration, content, even color, worked? The (Near) Past. Why did video A result in 10x sales relative to video B?

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

PathFactory

FEBRUARY 19, 2020

At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. But many brands make it unnecessarily difficult to find and consume content, by throwing roadblocks or dead ends throughout the journey. Content libraries that are disorganized and bury valuable pieces.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Mereo

AUGUST 29, 2019

The language displayed on a website and in buyer-facing content can either connect through shared meaning and relevant messaging or it can be another thing a buyer glosses over and moves past. The same holds true for a selling organization when speaking with their buyers. For regular insights, connect with us. Connect.

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Buffer

NOVEMBER 30, 2020

This was the final area of the company I chose to fully let go of, and we recently brought on a great CPO to lead us and level up our product strategy, quality, and operations. By the end of 2019, this support system was fully established, and I am confident this group has made me a better leader over time.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Hubspot

NOVEMBER 7, 2018

Since then, TV ads have seen drastic changes, both in content and culture. Trim any excess content you don’t need. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65