Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Develop new content to answer those questions and put the most frequent objections to rest. ” This is a perfect source of content ideas.

Top of Funnel 158

Top of Funnel Work Management Marketing Management Copyright 158

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. AI has the power to help email marketers write copy, create imagery, provide hyper-personalization , and create automations.

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Essentially, a copywriter is a content writer. How’s your content hygiene?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. Been Caught Stealing Let’s start with content creation and copyright issues. All that stuff? Download Michael’s presentation here. Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The content flows logically, escalating from fundamentals to tactics and development." " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Buzz Marketing for Technology

SEPTEMBER 29, 2008

quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. Community Newsletter. Liz Writes For. Yep, I agree.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. You might even be charged with copyright infringement! When you produce insightful content on a regular basis, you demonstrate industry expertise.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Buzz Marketing for Technology

JUNE 27, 2008

Get the latest headlines each day: Wired Campus e-newsletter | RSS. libraries, copyright, and virtual reality Jeffrey R. They don’t understand what the Internet really is: a vast network with many different content providers. I meant to write information literate in the internet world. About The Chronicle.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Buzz Marketing for Technology

SEPTEMBER 13, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. Copyright © 2010 Tiecas, Inc. Watch this short video as Michael explains what’s in this report. All Rights Reserved. of Tiecas, Inc. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Do you want them to sign up for your newsletter? Lead them to it.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Guide. Free Newsletter. Sign up for newsletter. 21st Century Content: The reports authors believe that certain content essential for preparing students to live and work in a 21st century world is missing from many state and local standards. Digital Media in the Classroom. Useful Tools. Weekly News.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Industrial Marketing Today

AUGUST 10, 2010

Rather than write detailed explanations for each setting, let me show you a screen shot of my settings from another blog. I keep these checked to avoid any duplicate content issues. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Spiralytics

NOVEMBER 27, 2022

Scam bots can like, write, share, and post like how people act online, but they usually publish content that advertises freebies, discounts, offers, or adult content. Their content typically entices users, from offering ways how to get rich to getting involved in the adult industry. – Data Dome.

Marketing AI 143

Marketing AI Phishing CAN-SPAM Business 143

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. You might even be charged with copyright infringement! When you produce insightful content on a regular basis, you demonstrate industry expertise.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Marketing Budget 120

Online Marketing Institute

NOVEMBER 16, 2012

Subscribe to Newsletters. Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You expect your consumers to test your content. ClickZ Awards. ClickZ.asia.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Martech

APRIL 19, 2023

Dig deeprer: Why CMOs must be the company’s biggest advocates for digitalization The impact of ChatGPT on marketing There is no longer a clear demarcation line between technology and content. Copyrighting AI-generated content is a grey area at the moment. But they are not a replacement for your content team.

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

Online Marketing Institute

MAY 26, 2010

RELATED STORIES RELATED PRODUCTS Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top MyRagan | MyManageresNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters About Us | Copyright 2010 Ragan Communications, Inc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Industrial Marketing Today

MAY 21, 2010

Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content. After all, blog content is what will influence people to take a desired action. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 12, 2010

We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. We can only provide prices after a formal RFQ process 5. There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. Don’t write headlines purely for the search engines; relate it to the overall theme of your blog post. It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

ClearVoice

DECEMBER 19, 2019

As writers, how do we manifest such performance-driven content? This textbook journalism mainstay also serves the content marketing community well since we both strive to engage and educate our readers with thoughtful, trustworthy content. Well-sourced content can do exactly that. Well-sourced content can do exactly that.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

ClearVoice

SEPTEMBER 25, 2023

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. The same holds true in content marketing circles. Automating low-level tasks is just the beginning.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Online Marketing Institute

NOVEMBER 10, 2010

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. The main focus was the printed product brochure.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Write about industry News – whats happening this week, this month 2. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Instead, kids ask, ‘Do we have to leave school now?’

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60